Head of Marketing & Comms, 93 Percent Club
£50-60k
More information about location
Transforming what it means to be state educated in Britain
Posted today
Transforming what it means to be state educated in Britain
201-500 employees
Posted today
£50-60k
More information about location
201-500 employees
Company mission
To transform what it means to be state-educated in the UK.
Role
Who you are
- We're looking for a bold, imaginative brand + marketing leader who wants to build the next iconic UK social impact brand
- We want someone who can operate like a creative brand CMO in the making - inventive, data-literate, audience-obsessed and excited to experiment
- If you get things done, love moving fast, and thrive on building from the ground up, you’ll fly here
- A creative thinker who isn’t afraid to roll up their sleeves and get stuck in
- Excited by the blank space, hungry for responsibility, and ready to build something iconic
- Skilled at turning complex ideas into punchy, compelling narratives
- Calm in chaos, agile in a fast-moving environment, and magnetic in energy - bringing excitement to the team internally and the brand externally
- Comfortable operating in an organisation and remit that’s evolving and growing fast
- We’re a small team with big ambitions, but we know that our perfect candidate can’t always be put into a box. Here’s our shopping list of who we think would fit the bill, but we still welcome conversations from interested people who might not fit every criteria
- Or, better still, fit criteria we hadn’t even thought of yet! If you think you’d be an incredible fit please do reach out
- Experience leading brand or marketing at senior level
- Willingness to roll your sleeves up and get stuck in
- Proven track record building audiences, communities or member bases
- Strong content and storytelling instincts - you write very well
- Experience running campaigns across digital channels, with a particular focus on social-first marketing
- Setting the roadmap for building the function and team around you, including resources and priorities
- Confident managing creatives, freelancers and project timelines
- Data-aware, insight-driven, commercially minded
- A love of bold marketing that sparks conversation
- Experience with membership models, subscriptions, D2C and/or consumer brands
- Embrace video-first creativity
- #StateSchoolProud – unapologetic about our message, not shy about what we stand for
What the job involves
- This is a head-of-function role with room to run and grow. You’ll shape how The 93% Club shows up in the world - visually, verbally, strategically and culturally - while driving the next phase of our growth
- The 93% Club has grown rapidly - income up 75% year-on-year for three consecutive years, student membership up over 100% year-on-year, and our professional network up 93% year-on-year since launching in 2023
- In this role, you’ll be instrumental to building on that momentum, growing memberships, strengthening our community and ensuring our partners not only understand our impact but also know how to engage and work with us
- Most importantly, you’ll help drive the iconic #StateSchoolProud message by crafting our voice, designing big brand moments, and turning us into something instantly recognisable and impossible to ignore
- Own and evolve the 93% brand end-to-end: voice, visual identity, story, experience
- Make our tone of voice unmissable: bold, human, culturally relevant
- Lead brand campaigns that spark conversation and movement, not just metrics
- Build and maintain guidelines that scale, without killing creativity
- Set and execute our marketing strategy across students, professionals and partners, working closely with the Chief Exec to align with organisational priorities
- Lead pipeline growth, membership acquisition & engagement
- Build funnels, dashboards and data loops to generate insights and inform decisions
- Turn insights into action - and actions into measurable outcomes to support scalable growth
- Own content output across social (Instagram, LinkedIn), email and owned channels
- Plan and deliver content rhythms, campaigns and storytelling moments
- Commission and direct creatives (designers, videographers, agencies)
- Lead hero creative - films, brand campaigns, activations, digital stunts
- Build marketing toolkits and co-branded campaigns with our partners
- Create pitch-worthy decks and sponsorship communications
- Amplify partner collaboration in a way that grows reach, not compromises brand
- Design member journeys that feel premium, useful, and full-of-heart
- Drive retention, growth and value perception across students and professionals
- Use data, behaviour patterns and feedback loops to iterate and improve
Application process
- Screening call - 30 mins
- Interview - 1 hour (virtual)
- Task + team session - strategy + creative exercise (in-person)
- Final conversation - values, fit, ambition
Salary benchmarks
Our take
Talent in Britain has never been an issue, but access has, and that's why the 93% club exists. Despite signs of progress, power and influence still largely sit with the 7% who were privately educated, while many state-educated people face exclusion and pressure to change who they are in order to succeed. The organisation was created to challenge this imbalance, recognising that these experiences are structural problems, not personal shortcomings.
The 93% Club is building a nationwide network for state-educated students and graduates, offering mentoring, career support and a sense of belonging. By recreating the advantages of elite alumni networks without the barriers, it gives members access to guidance and opportunities that are often taken for granted elsewhere. And through research like the Big State School Survey, it also brings visibility and credibility to issues around class and culture that are too often ignored.
At a time when the class divide in the UK is widening rather than shrinking, the 93% Club feels more important than ever. Its impact goes beyond individual success, helping to build workplaces and leadership that are more representative and socially aware. As it grows, the real potential lies not just in opening doors, but in changing what happens once people walk through them.
Freddie
Company Specialist at Welcome to the Jungle
Company
Company benefits
- 28 days holiday + bank holidays
- Birthday off
- Christmas closure
- Private healthcare
- Annual team away day
Company HQ
Lambeth, London, UK
Leadership
Sophie Pender
(Founder & CEO)Previously, Sophie was a Corporate Lawyer for Bates Wells. Prior to that, she was a Trainee Solicitor and Associate at Herbert Smiths Freehills.
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