Performance Creative Lead, GetAgent
Contract
£500 - £650/day
2-5 days a week in office
Estate agent comparison platform
Posted today
Estate agent comparison platform
21-100 employees
Posted today
£500 - £650/day
2-5 days a week in office
21-100 employees
Company mission
To revolutionise the way homeowners find the best estate agent.
Role
Who you are
- Significant experience developing performance creative for Meta Ads, ideally within a consumer lead-generation business
- Evidence of using creative testing to improve acquisition scale and efficiency
- Strong understanding of UGC, short-form video, static advertising, scripting, hooks and platform-native creative
- Ability to interpret performance data and translate it into the next set of creative tests
- Experience establishing creative processes, testing programmes and content calendars
- Strong creative judgement and the ability to provide clear, constructive feedback
- Experience transferring knowledge and developing creative capability within a team
- Comfortable working across strategy, ideation, briefing, production oversight, iteration and analysis
- Able to operate at speed within a Growth environment and balance creative quality with testing velocity
What the job involves
- We are Hiring for an experienced, hands-on Performance Creative Lead to establish and accelerate our paid social creative programme during an initial three-month engagement
- This assignment will focus on developing GetAgent’s creative strategy; establishing a structured testing programme and build a sustainable content calendar
- The contractor will work closely with our Growth team and Creative Executive; transferring the knowledge and processes needed to support future internal ownership
- Develop GetAgent’s performance creative strategy for Meta Ads, with approaches that can also support YouTube, Demand Gen and other discovery channels
- Use customer insight, competitor activity and advertising results to identify new ideas and messages to test
- Establish a structured testing roadmap covering propositions, hooks, formats, styles, audiences and points in the customer journey
- Create and manage a rolling content calendar that maintains sufficient creative volume, variety and freshness
- Produce concepts, briefs, scripts, storyboards and creative references for UGC creators, customers and colleagues appearing in or contributing to ads
- Work directly with our Growth Creative Executive to produce and launch video, static-image, templated, testimonial, educational and re-marketing creative
- Train and upskill our Growth Creative Executive through shared planning, production, review and performance analysis
- Partner with Paid Marketing to evaluate creative using lead-acquisition efficiency, lead quality and ad engagement measures
- Document test results and turn successful executions into repeatable creative systems
- ---Deliverables after three months---
- A documented paid social creative strategy and testing framework
- A prioritised record of completed tests, results and actionable learnings
- Three month content calendar and prioritised concept backlog
- Repeatable briefing, scripting, production, approval and creative-review processes
- Reusable creative templates and clear guidance for scaling successful concepts
- A practical creative playbook that enables the Growth Creative Executive to continue managing the programme
- ---Measures of success---
- Increased volume and regularity of meaningful creative launches
- Broader coverage of formats, messages and creative styles
- A clear and sustainable pipeline of prioritised creative tests
- Identification and continued development of scalable creative concepts
- Creative improvements that contribute to growth in paid social lead volumes while maintaining acquisition efficiency and lead quality
- Clear evidence that creative learnings are being carried into subsequent tests
Salary benchmarks
Our take
GetAgent analyses thousands of property listings to create estate agent comparison rankings based on sales performance, time taken to sell, and price achieved relative to the original asking price. Homeowners looking to sell use this information to help them choose the best estate agent and maximise the sale value of their homes.
GetAgent also provides agents with leads that they only pay for if the introduction turns into a sale, with thousands of estate agents making use of the platform. Altogether, the sales of over £100 billion worth of property have been associated with the platform, through hundreds of thousands of homeowner users.
The data GetAgent uses to create performance comparisons originates from the research the company had conducted itself on the real estate industry, the results of which it makes publicly available. This transparency, and the wider work of the platform, aim to contribute to improving the competitiveness of the estate agency market in an alternative way to other market players.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Mar 2019
$3m
SEED
Oct 2015
$0.5m
SEED
Total funding: $3.4m
Company benefits
- Dog-friendly office
- Regular Social Events
- Free Snacks & Drinks
- Wellbeing Allowance
- Hybrid-working
- Private Medical Insurance
Company values
- We do right by people - We are passionate about the experience of our customers and colleagues
- We strive to improve - We challenge the status quo, learn from our mistakes and strive to enhance our individual skills
- We are data driven - We facilitate good decisions with data and are open to being proven wrong
Company HQ
London, UK
Leadership
Colby Short
(Co-Founder & CEO)Formerly Scandinavia Sales Manager of SMG Worldwide, and Managing Director of Stevenson Cartwright.
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