Senior Director of Global Events, Integral Ad Science
$161-276k
Global media measurement & optimization
Job no longer available
Global media measurement & optimization
1001+ employees
Job no longer available
$161-276k
1001+ employees
Company mission
To be the global benchmark for trust and transparency in digital media quality.
Role
Who you are
- Leadership Alignment: Ability to present to, and get alignment from, Regional and Global Sales & Marketing leadership
- Coaching & Skill Development: Demonstrated ability to not only lead but to coach a team while growing skillsets - with experience managing remote International team members
- Cross-Functional Collaboration: Strong ability to partner with other functions using strong interpersonal skills to influence and drive decisions
- Event Marketing: Core expertise in driving event ROI across tentpoles, industry conferences, and partner programs
- Event Speakerships: Strong experience in leading thought leadership programming in partnership with Comms, selecting best stages/times, topics, and speakers that align with business key narratives
- Budget Management: Skilled in building, managing and tracking complex event budgets, maximizing ROI and working with Procurement as needed
- Agency & Vendor Management: Experience selecting and managing third-party vendors (as needed)
- Project Management: Ability to juggle a high volume of Global and regional events, timelines, and stakeholders effectively
- AdTech Industry Experience: Worked a minimum of 3 years in the B2B AdTech/SaaS space
What the job involves
- As the Senior Director, Events you will be responsible for leading Global Event strategy and plans, working with regional leads to drive adoption and adaption of centralized strategy & best practices
- Reporting to the VP, Global Marketing, you will play a critical role in building impactful experiences and programming strategic thought leadership across tentpole, industry, and partner events
- Develop and flawlessly implement Event strategy & plans and report out against quantitative goals, iterating as business priorities evolve
- Own the centralized Global Event strategy and best practices while enabling regional teams to provide input, adapt initiatives to local needs, and execute effectively
- Coach and develop skills across the Events team to create best-in-class experiences pre, during, and post events
- Champion cross-functional collaboration across the Marketing team (Comms, Design, Content, Growth/Demand) and the organization (Sales, Product Marketing, Research & Insights)
- Own all Global and AMER tentpole events strategy & activation ensuring events reach and engage the audiences we care about across target customer & prospect accounts, taking into account competitor presence
- Support Regional tier 3 event execution by creating a Global “event-in-a-box” templated approach to enabling Sales to activate smaller events on the ground
- Lead owned & operated event speakership programming end to end- from speaker selection, to abstract, to topic development and prep
- Identify paid event speakership opportunities and thematics, working with Comms team who will select the speaker and own programming
- Work in partnership with Comms to maximize the value of events with adjacent PR/editorial/social and Growth Marketing to promote across website/email channels
- Conduct post event surveys and ongoing feedback loops with internal event attendees to create data-driven insights that help optimize Events strategy
- Report on Global Events Sales pipeline impact and ROI
Our take
Integral Ad Science (IAS) provides verification, optimization, and analytics solutions for the ad industry. It’s a sector that has changed radically since the company was founded back in 2009, but IAS has shown remarkable business savviness in navigating the ups, downs, and advances of the intervening years.
Since being acquired by Vista in 2018, IAS has implemented an aggressive acquisitions strategy of its own. This saw IAS extend its footprint to cover blockchain, TV, photo, and video content, deepen its partnership with TikTok, and expand its safety and suitability measurement program in Twitter. And this helped IAS diversify its product offering to remain competitive in the increasingly crowded adtech and martech markets.
IAS now has a substantial global footprint, and following an IPO has been demonstrating impressive sales, with year-on-year revenue growth exceeding 25% over 2022. Armed with a strong foundation and a road map that balances its focus between traditional advertising and new avenues like web3, its future looks set to be bright.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2014
$30m
SERIES D
Apr 2012
$10m
SERIES C
Total funding: $49.8m
Company benefits
- Healthcare: comprehensive health insurance
- Flexible PTO: Take what you need, when you need it
- Retirement: 401k match in the US, country-specific pension plans
- Parental leave: Full maternity and paternity leave
- Community: Volunteer opportunities
- Celebrating team players: Peer-nominated awards
- Meals and snacks: Stocked kitchens to fuel your day
- Team events: Frequent happy hours, parties and outings
Company HQ
Midtown East, New York, NY
Leadership
Lisa Utzschneider
(CEo)Prior to joining Integral Ad Science in 2018, Lisa spent 3 years at Yahoo working as an SVP of American Sales and then as CRO. She also spent 6 years at Amazon as a Global VP of Advertising Sales and 10 years at Google as a GM of Sales.
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