Senior Product Marketing Manager, EverCommerce
Behavioral Health
CA$100-120k
+ ESPP
More information about location
Integrated SaaS solutions
Job no longer available
Integrated SaaS solutions
1001+ employees
Job no longer available
CA$100-120k
+ ESPP
More information about location
1001+ employees
Company mission
To transform commerce for the service economy.
Role
Who you are
- 5–7 years of experience in product marketing or a related marketing function, preferably in B2B, tech, or scale up environments
- Proven success developing and executing GTM strategies and campaigns from scratch
- Strong project management skills with the ability to juggle strategy and execution
- Experience working cross-functionally and managing agency, freelancer, and vendor relationships
- Excellent written and verbal communication skills, with a sharp eye for compelling storytelling
- A collaborative, proactive, and flexible mindset
- Self-starter comfortable operating in ambiguity and building processes from the ground up
What the job involves
- We are seeking a strategic and hands-on Senior Product Marketing Manager to drive the marketing efforts for two core products within our broader portfolio
- As the first product marketing hire for these product lines, you will have a unique opportunity to build and own the go-to-market strategy, define positioning and messaging, and lead all execution efforts—both independently and in collaboration with internal teams and external agencies
- This role sits at the intersection of strategy and execution, requiring a self-starter who thrives in dynamic environments and is eager to roll up their sleeves while setting the foundation for scalable growth
- You'll partner cross-functionally with product, sales, brand, demand generation, and customer success to deliver impactful marketing initiatives that drive awareness, adoption, and retention
- Develop and execute the go-to-market strategy for two key products, including positioning, messaging, competitive analysis, and audience targeting
- Own and manage marketing execution, including content creation, campaign development, and lifecycle programs to drive customer engagement and growth
- Collaborate cross-functionally with internal central marketing teams (e.g., Product, Sales, Demand Gen, Brand, Comms) to support execution of Behavioral Health marketing initiatives
- Manage agency relationships to supplement internal capabilities and ensure high-quality delivery of marketing assets
- Conduct market, customer, and competitive research to inform messaging and strategy
- Create marketing assets such as product one-pagers, sales enablement tools, website copy, case studies, email campaigns, and more
- Track and report on performance metrics, optimizing based on data and insights
- Establish foundational processes and frameworks for product marketing to scale efforts over time
- Serve as the voice of the product internally and externally, ensuring a consistent narrative across all touchpoints
- Create and manage marketing budget; allocating resources effectively across various marketing channels to achieve goals, maximizing ROI
- Manage tradeshow/event planning and execution for industry events and conferences
Our take
Denver-based EverCommerce is a service commerce platform that offers vertically tailored SaaS solutions for more than half a million global service-based SMBs. Its goal is to accelerate digital transformation across various industries within the service economy, which has proved to have done when considering its recent growth in customers.
The company, which specialises in Home Services, Health Services and Fitness & Wellness Services, serves to accelerate growth, streamline operations and increase retention. By automating these processes, EverCommerce enables clients to focus on simply growing their businesses. Despite increased macroeconomic headwinds in recent years, affecting the marketing services solutions, the company still delivers double-digit growth and solid profitability.
In 2021, EverCommerce went public before acquiring DrChrono, and through this, both companies can share their commitment to helping SMEs thrive. In fact, EverCommerce has become somewhat of a behemoth in its industry, having acquired nearly 30 companies, with multiple in each year. This has enabled it to adopt a broad array of features to offer its growing customer base.
Freddie
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jan 2020
$20m
GROWTH EQUITY VC
Apr 2017
$12m
SERIES A
Total funding: $36.3m
Company benefits
- Flexibility to work where/how you want – in-office, remote, or hybrid
- Robust health and wellness benefits, including an annual wellness stipend
- Continued investment in your professional development through Udemy
- 401k with company match
- Flexible and generous paid time off
- Employee Stock Purchase Program
Company HQ
River North Art District, Denver, CO
Leadership
Matthew Feierstein
(President & COO)Former President at PaySimple. They were also the COO at Pronto.
Chris Alaimo
(CTO)They have extensive history as a VP of Engineering at various companies. Former CTO at PaySimple.
Eric Remer
(CEO)Co-founded I-Behavior, Conclave Group LLC and PaySimple.
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