Senior Product Marketing Manager, ELA, Newsela
$115-130k
+ Incentive stock options
Online platform for education content
Be an early applicant
Online platform for education content
201-500 employees
Be an early applicant
$115-130k
+ Incentive stock options
201-500 employees
Company mission
To provide meaningful classroom learning for every student.
Role
Who you are
- 5+ years of product marketing experience, preferably in EdTech, educational publishing, or SaaS
- Deep familiarity with K-12 education landscape and adoption market
- Experience with ELA curriculum and instructional challenges is a bonus
- Proven track record of executing successful go-to-market strategies and product launches
- Exceptional communication skills—both written and verbal
- Experience creating sales tools and customer-facing content
- Strong analytical skills with the ability to interpret market and customer data
- Bachelor’s degree required; advanced degree (MBA or MA in Education/Marketing) a plus
What the job involves
- As Senior Product Marketing Manager – Core ELA, you’ll lead the go-to-market (GTM) strategy, positioning, messaging, and cross-functional execution for Newsela’s Core ELA product portfolio. This is a critical role responsible for driving product adoption, supporting revenue growth, and representing the voice of the educator throughout the product lifecycle
- You will collaborate closely with Product, Sales, Content, and Marketing teams to craft compelling narratives around Newsela’s Core ELA offering, inform product development with market insights, and develop product messaging that reaches and resonates with educators, administrators, and decision-makers
- Lead Go-to-Market Strategy: Design and execute GTM plan for a new Core ELA product, ensuring alignment across Marketing, Product, and Sales
- Positioning & Messaging: Develop differentiated messaging and value propositions that resonate with district decision-makers, teachers, and curriculum leaders
- Sales Enablement: Create high-impact sales collateral, pitch decks, training materials, and objection-handling guides. Deliver product training to Sales and Customer Success teams
- Customer & Market Insight: Serve as the voice of the customer and competitive research. Translate insights into actionable recommendations for product development and marketing campaigns
- Cross-Functional Collaboration: Partner with Product Managers to influence roadmap prioritization. Support product launch in partnership with the marketing team
- Content Strategy & Campaign Support: Collaborate with the Marketing team to drive awareness and lead generation through content development, email marketing, webinars, and events
Our take
While textbooks have been standard issue in classrooms for centuries, digital instructional materials are now more prevalent. Newsela offers a learning platform that curates and rewrites news articles, historical speeches, and scientific papers to help accelerate learning.
The platform is available in both English and Spanish and includes quizzes, exercises, and writing prompts to help engage students at any level. Millions of teachers and K-12 students use the platform, which has proved extremely popular so far.
In 2021, the company reached unicorn status. Since then, research has shown that Newsela is 70% more effective at promoting reading skills compared to an average summer reading program. This demonstrates the value it brings to the space, and places it well for continued expansion and innovation.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Feb 2021
$100m
SERIES D
Mar 2019
$50m
SERIES C
Total funding: $172.2m
Company benefits
- Healthcare (pets included)
- Continue your learning - on us!
- Discounts and resources to stay healthy
- Commuter savings (trains/bikes)
- Generous time off for your most important job — maternity, paternity, and adoption
- Unlimited time Off
Company HQ
Theater District, New York, NY
Leadership
Dan Cogan-Drew
(Co-Founder & Chief Academic Officer)A qualified teacher with extensive and varied experience. Recent roles include Director of Programs at EDUCATION CONNECTION and Director of Digital Learning at Achievement First Public Charter Schools.
Matthew Gross
(Co-Founder & Director)Former CEO of the company. Co-founded and was CEO at Grouper Education. Was also a Board Member at New Classrooms, Executive Director at Regents Research Fund and VP at PENCIL.
Pep Carrera
(CEO)Board Member at Follett Higher Education. Was CEO at Nearpod, President at ProQuest, and President and COO at VitalSource Technologies.
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