Director of Product Marketing, Gong
$170-220k
More information about location
Revenue intelligence platform
Be an early applicant
Revenue intelligence platform
1001+ employees
Be an early applicant
$170-220k
More information about location
1001+ employees
Company mission
To help companies transform their revenue organizations by harnessing customer interactions to increase business efficiency, improve decision-making and accelerate revenue growth.
Role
Who you are
- Bachelor’s degree in Marketing, Business, or a related field. MBA or advanced degree preferred
- 10+ years of experience in B2B marketing, with at least 5 years in a product marketing role within an enterprise software company
- Experience in a high-growth technology environment
- Strong understanding of enterprise software markets, including key industries, personas, and competitive landscape
- Experience in GTM strategy, sales enablement, and product positioning across a portfolio of products
- Proven track record of leading high performing teams
- Excellent written and verbal communication skills, with the ability to translate complex technical concepts into clear, compelling narratives
- Ability to conduct market research and competitive analysis to inform marketing strategies
- Strong project management skills with the ability to manage multiple initiatives simultaneously
- Preference to SF Bay Area or NYC, but open to other locations
What the job involves
- Gong is seeking an experienced and strategic Director of Product Marketing to lead the strategic positioning, messaging, and go-to-market execution of our product portfolio, consisting of three flagship applications.
- This role will be instrumental in driving product adoption, market share growth, and customer success in our key markets
- Portfolio Strategy: Develop and execute a comprehensive product marketing strategy for the company’s product portfolio, aligning with business objectives and revenue targets
- Deep Customer Knowledge: Use market research, product analytics, customer interviews, and other resources to become experts on our buyers’ needs, goals, motivations, and technology requirements
- Market Research & Competitive Analysis: Conduct ongoing market research to identify trends, opportunities, and competitive threats. Use insights to inform product positioning, marketing strategies, and product development
- Audience-Centric Marketing: Develop and execute marketing strategies tailored to specific personas, industries, market segments, and existing customers. Ensure messaging aligns with the needs and pain points of each audience to drive engagement and conversion
- Go-to-Market Strategy (GTM): Lead the development and execution of GTM strategies for new product launches, feature releases, and market expansion through up-sell and cross-sell strategies. Collaborate with cross-functional teams to ensure successful market entry and ongoing adoption
- Content and Sales Tool Development: Oversee the creation of high-impact content that supports marketing efforts, including demos, white papers, assessment tools, webinars, blogs, videos, infographics, and more. Ensure content is aligned with the needs of target audiences and reflects the brand voice
- Sales Enablement: Partner with sales teams to develop effective tools, training, and content that empower them to communicate the value of our solutions to prospects and customers. Create and deliver presentations, sales collateral, and case studies that showcase customer success and ROI
- Product Strategy Influence: champion our customers’ needs to inform product strategy and roadmap to better service our target audience. Work with the Product team to validate new product hypotheses and create GTM motions that can scale
- Demand Generation and Customer Expansion Support: Develop and execute strategies to market to existing customers, driving upsell, cross-sell, and renewal opportunities. Collaborate with Growth Marketing and Partner Marketing teams to drive product adoption, upsell, and expansion of new and existing features
- Analytics and Reporting: Track and report on key product marketing KPIs, ensuring strategies are data-driven and results-oriented
- Team Leadership: Build, mentor, and manage a team of product marketers, fostering a culture of collaboration, innovation, and continuous improvement
Our take
In the world of sales, relying on traditional methods like CRM notes for customer insights can be a time-consuming nightmare. Sales reps often spend hours sifting through data, yet crucial details get lost and decisions end up being based on guesswork. Recognizing this challenge, Gong founders saw the potential of AI to bridge the information gap.
Gong's innovative solution goes beyond simply recording customer interactions 0 it analyzes them as well. Gong identifies potential red flags and offers recommendations on the fly, helping reps navigate conversations toward successful closures.
With a proven track record and a global customer base that includes tech giants like LinkedIn, Slack, and Shopify, Gong is making its mark on the industry. The company is now focused on expanding its reach internationally and forging new partnerships, solidifying its position as a leader in AI-powered sales intelligence.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
8% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jun 2021
$250m
SERIES E
Aug 2020
$200m
SERIES D
Total funding: $586.1m
Company benefits
- Mental health support resources
- Weekly wellness events
- Work from home stipend
- Generous vacation days
- Quarterly recharge company shutdowns
- Parental leave
- Employee equity
- Retirement savings
- Commuter & parking benefits
- Training & development programs
- Employee resource groups
- Mentorship opportunities
Company values
- Customer service
- Trust
- Diversity
- Innovation
Company HQ
The East Cut, San Francisco, CA
Articles
Leadership
Amit Bendov
(CEO)Former CMO at Panaya and CEO at SiSence.
Eilon Reshef
(CPO)Initially served as CTO at the company before transitioning into their current role. Co-founder and former VP of Webcollage (acquired by Answers in 2013).
Salary benchmarks
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