Senior Copywriter, Flock Safety
$105-140k
Offers equity
Public safety operating system
Open for applications
Public safety operating system
1001+ employees
Open for applications
$105-140k
Offers equity
1001+ employees
Company mission
To create safer, happier communities and cities by pre-emptively fighting crime.
Role
Who you are
- A True Craftsperson: You have 10+ years of experience in top-tier advertising agencies, studios, or high-growth brands and care deeply about the intersection of writing, ideas, and execution
- A Versatile Portfolio: You demonstrate a proven track record in both conceptual campaigns and performance marketing work, showcasing a distinct voice and range
- Performance Expert: You possess a deep understanding of paid social and performance creative, comfortable operating in both "big idea" spaces and high-volume production environments
- Intelligent & Adaptive: You are a power user of AI tools who quickly grasps unfamiliar concepts and can translate complex product features into simple, persuasive narratives
- Driven & Accountable: You are fast, decisive, and take initiative without being asked, setting and beating ambitious goals for your creative output
- High-Performance Partner: You have low ego but high standards; you are solution-oriented when things get difficult and are obsessed with making the work better
- Mission Aligned: You genuinely connect to Flock’s purpose of keeping communities safe and are energized by the high stakes of our work
- Feeling uneasy that you haven't ticked every box? That's okay; we've felt that way too. Studies have shown women and minorities are less likely to apply unless they meet all qualifications. We encourage you to break the status quo and apply to roles that would make you excited to come to work every day
What the job involves
- This role exists to define how Flock sounds, shows up, and wins attention at scale
- We are building a brand that operates at the intersection of cultural relevance and performance marketing, requiring an exceptional contributor who can craft sharp, original ideas while driving measurable results across paid channels
- As a core creative force inside Flock Studios, you will be responsible for shaping messaging, elevating creative output, and helping build a modern content engine powered by both human craft and AI
- At Flock, we Build the Impossible, and you will be the voice that carries that mission to the world
- You will work in close partnership with Product Marketing to translate strategy into powerful, effective communication
- This means taking core messaging frameworks and elevating them into sharp, compelling copy across every format: long-form storytelling, short-form content, and high-performing paid scripts
- You have the ability to internalize complex value propositions and turn them into clear, differentiated, and persuasive narratives that resonate in-market
- Partnering directly with our VP, Brand & Creative, you will turn high-level strategy into work that performs in the real world—fast, often, and at a high standard
- Create World-Class Copy: Write sharp, distinctive, and memorable copy across paid social (Meta, YouTube, TikTok), video scripts, campaign concepts, and landing pages while bringing a strong point of view to the work
- Own Performance Creative: Translate insights into high-performing ad copy that converts. You will rapidly test, iterate, and optimize messaging based on platform-native behavior and partner with Growth and Demand Gen to continuously improve results
- Leverage AI as a Force Multiplier: Act as a power user of AI tools (e.g., GPT-based systems, creative automation) to expand output volume without sacrificing the quality, craft, or soul of the work
- Operate at Startup Speed: Produce high volumes of high-quality work under tight timelines. You will prioritize ruthlessly, execute without friction, and collaborate closely with cross-functional partners and marketing teams
- The First 30 Days
- Immerse yourself in the Flock product suite and ICP profiles, partnering with Product Marketing to internalize complex messaging frameworks
- Audit current ad performance and establish a high-cadence rhythm of shipping sharp, distinctive copy for paid social and video scripts
- Integrate AI-powered creative workflows into your daily process to expand messaging variations and testing capabilities
- The First 60 Days
- Scale output volume and iteration speed, using performance data from Growth and Demand Gen teams to refine and optimize creative assets
- Deliver polished, first-pass drafts for landing pages and performance funnels that require minimal revision and drive measurable conversion lift
- Establish a strong point of view within Flock Studios, acting as a reliable lead on multi-format campaign concepts
- 90 Days and Beyond
- Fully own the translation of high-level brand strategy into actionable, high-performing copy that wins attention and drives mission-critical results
- Serve as a force multiplier within the creative team, leveraging AI and platform-native insights to stay ahead of cultural and marketing trends
- Drive the continuous evolution of the "Flock Voice," ensuring our storytelling remains as innovative and impactful as the technology we build
Application process
- Deadline to Apply July 31, 2026 at 8:00 AM GMT+1
Our take
Public vehicle surveillance provides valuable insights to emergency services for the prevention of crime, but bringing information together to create leads is difficult. There's no standardised system for inter-city vehicle surveillance, and this makes it difficult for communities and law enforcement services to work together.
Flock Safety provides surveillance equipment that aims to improve the abilities of law enforcement and homeowner associations to communicate data with each other. The company focuses on vehicle surveillance, innovating on existing technology by using machine learning to categorise vehicles by color, license plate, state, and other data points.
Whilst automated surveillance equipment is used daily within federal police forces, Flock Safety builds technology systems that provide a means for smaller law enforcement agencies to quantify and share surveillance data easily. It's caught on too, with a funding round of $275 million awarded in 2025 that will be used to expand its manufacturing capabilities. lock Safety, a U.S. startup developing surveillance technology, has raised $275 million in new funding led by Andreessen Horowitz, as it invests in a manufacturing facility and expands into drone products, the company told Reuters. funding behind it, This data can then be automatically processed to help develop leads, a time-consuming process that would usually have to be completed manually.
Steph
Company Specialist at Welcome to the Jungle
Insights
40% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Mar 2025
$275m
LATE VC
Mar 2024
$200m
SERIES G
Total funding: $857.8m
Company benefits
- 🌴Use what you need PTO: We seriously mean it, plus 11 company holidays and your birthday off!
- ⚕️Fully-paid health benefits plan for employees: including Medical, Dental, and Vision and an HSA match
- 👪Family Leave: We provide 16 weeks of 100% paid leave for primary caregivers and 12 weeks of 100% paid leave for secondary caregivers
- 🍼Fertility & Family Benefits: We have partnered with Maven, a complete digital health benefit for starting and raising a family. We will reimburse $10,000 a year for adoption, surrogacy, or infertility
- 🧠Mental Health: All employees receive an annual subscription to Headspace
- 💖Caregiver Support: We have partnered with Cariloop to provide our employees with caregiver support
- 💸Carta Tax Advisor: Employees receive 1:1 sessions with Equity Tax Advisors who can address individual grants, model tax scenarios, and answer general questions
- 💻WFH Stipend: $150 per month to cover the costs of working from home
- 📚L&D Stipend: $250 per year to use on Audible, Calm, Masterclass, Duolingo, Grammarly and so much more
- 🏠Home Office Stipend: A one-time $750 to help you create your dream office
- 🏢Coworking Space: If you’re not local to our ATL HQ, we’ll provide $250 a month to get you set up with an All Access Membership to WeWork (or a local coworking space in your area)
- 🐾Pet Insurance: We’ve partnered with Pumpkin to provide insurance for our employee’s fur babies
Company HQ
Home Park, Atlanta, GA
Leadership
Garrett Langley
(Founder & CEO)They worked in Computer Services freelance for over 6 years before joining Firethorn in 2015, and Clutch Technologies in 2014. They left their position as President of Moment LLC to found Flock Safety in April 2017.
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