Vice President of Demand Generation, Maven Clinic
$220-280k
+ Stock options
More information about location
3 days a week in office
Virtual clinic for women's and family health
Open for applications
Virtual clinic for women's and family health
501-1000 employees
Open for applications
$220-280k
+ Stock options
More information about location
3 days a week in office
501-1000 employees
Company mission
To make healthcare work for all of us.
Role
Who you are
- To be great at this role, you’re an exceptional B2B growth marketing strategist who can both deeply analyze and clearly communicate Maven’s approach to pipeline generation against aggressive growth targets (b) an inspiring “player-coach” adept at managing teams through change and up-leveling B2B marketing capabilities and (c) a “driver” who innovates on existing strategies and channels, while knowing where to “double down” on what’s working well
- We’re looking for a proactive, analytical, and metrics-driven leader who thrives in setting and executing strategy – with a proven track record of scaling and optimizing ABM, demand generation, CRO & SEO tactics across the marketing funnel in the ever-changing ambiguity of successful startup environments
- 15+ years of marketing experience, with at least 7 years as a leader focused on growth marketing in B2B SaaS or Health Tech
- Demonstrated experience building and leading high performing teams, fostering a high-performance culture, and improving organizational health
- Proven experience managing complex marketing organizations and developing and implementing successful B2B marketing strategies at scale
- Strong track record of driving business outcomes through strategic and operational excellence – navigating organizational culture and influencing decision-making processes
- Excellent communication skills, capable of engaging with executive-level stakeholders and representing the company externally
- A “driver” mindset— adeptly partners with across teams to drive swift progress and action toward our company pipeline goal, and resolves any ambiguity to do so
- Demonstrated ability to innovate and solve ambiguous problems, introducing new solutions and driving transformation
- Deep expertise in tools such as HubSpot, Salesforce, Google Analytics, Looker, SEMrush, Ahrefs and Asana
What the job involves
- Maven is hiring a VP, Demand Generation to help millions access Maven’s exceptional care for women and families by leading a team that inspires, educates, and activates employers and health plans to offer Maven’s fertility, maternity, parenting & pediatrics, and menopause tracks
- You’ll own the B2B Demand Generation strategy, partnering closely with our Sales, Client Success, and Product Marketing teams to meet company pipeline targets while driving prioritization and execution alignment to do so
- You don’t hesitate to drive progress across teams amidst uncertainty, and have an unyielding bias for action
- You also have deep B2B Marketing expertise leading and partnering with teams to craft and implement personalized campaigns for target accounts, expanding our inbound and outbound efforts through diverse channels including email, events, webinars, content syndication, and social media
- Lead and scale the growth marketing function and team across Demand Generation, ABX, Events, Marketing Operations, SEO and CRO, setting a growth strategy that achieves and supports Maven’s revenue goals
- Define a strategy that clearly segments, sizes, and prioritizes Maven’s B2B audiences and corresponding marketing strategies to achieve aggressive pipeline growth targets
- Develop and implement growth strategies that span the entire marketing funnel, from awareness to conversion; Regularly report on overall and channel-specific ROI
- Develop paid marketing strategies and manage a team to execute against those strategies, including budget management and planning, channel allocation, and channel testing
- Analyze our current processes and tech stack for executing and analyzing the B2B Marketing effectiveness, actioning improvements across teams where needed
- Set the operating rhythm to provide regular performance reports, forecasts, escalations, insights, and recommendations to the executive team and cross-functional leadership
- Proactively address talent needs, fostering a high-performance culture that attracts, develops, and retains top marketing talent; Strong leadership and team management skills, with the ability to inspire a diverse team and influence cross-functional partners
Our take
Maven is a virtual care provider that is particularly focused on delivering better outcomes for women. Its online pregnancy, fertility, and pregnancy clinic gives users holistic care. The digital health model delivered by Maven is intended to make healthcare services more accessible: it aims to support those that have been marginalized by the traditional health care system.
This means that Maven forms part of the global digital health market; a burgeoning sector of the Internet economy. Many companies are already delivering digital healthcare solutions: rivals to Maven include Doctor On Demand, Heal, Pager, 98point6 , K Health, Lemonaid, MDLIVE, First Stop Health and HealthTap. However, Maven's focused on marginalised groups is what sets it apart.
Maven has received significant funding as it continues to address areas of underrepresented healthcare coverage, such as treatment of postnatal depression. As the company grows, Maven will use this new funding to continue to personalise its platform and enhance its service's cultural flexibility, increasing its support networks across all stages of family and reproductive life. Recent examples of expansion is new product offering for personalised support for those trying to conceive naturally.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Many candidates hear
back within 2 weeks
61% female employees
57% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Oct 2024
$125m
SERIES F
Nov 2022
$90m
SERIES E
Total funding: $427.8m
Company benefits
- Maven for Mavens: access to the full platform and specialists, including care for everything from mental health, reproductive health, family planning, pediatrics
- Whole-self care through wellness partnerships
- Weekly breakfast, lunch, and get-togethers
- 16 weeks 100% paid parental leave, flexible time upon return, and $1.5K/mo for 2 months, new parent stipend (for Mavens who've been with us at least six months)
- Annual professional development stipend and access to a personal career coach through Maven
- 401K matching for US-based employees (immediately vesting)
Company values
- Keep healthcare human: Meet people where they are with empathy and compassion
- Walk through walls: Think big, set ambitious goals, and relentlessly pursue impact
- Embrace a service mindset: Go the extra mile in support of our members, providers, clients, and each other
- Lead with data: Follow the numbers to make good decisions, iterate, and track outcomes
- Continuously learn, including about ourselves: Be humble and seek diverse perspectives
- Move fast—better care can't wait: Demonstrate urgency to make an impact on behalf of families everywhere
Company HQ
Hudson Square, New York, NY
Articles
Leadership
Kate Ryder
(CEO)Prior to founding Maven in 2014, Kate worked in venture capital and as a journalist, writing for the Economist from Southeast Asia, New York and London and for the New Yorker.
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