Marketing Campaign Manager, Lending Club
In App Growth Marketing
$100-125k
+ Bonus (which is based on company performance, employee performance and eligible earnings) + Equity
More information about location
3 days a week in office
Online personal loans
Job no longer available
Online personal loans
1001+ employees
Job no longer available
$100-125k
+ Bonus (which is based on company performance, employee performance and eligible earnings) + Equity
More information about location
3 days a week in office
1001+ employees
Company mission
To transform the banking system to make credit more affordable and investing more rewarding.
Role
Who you are
- We are looking for a collaborative leader who thrives in a dynamic, fast-paced environment
- This impactful role needs a creative problem solver who is agile in responding to rapidly changing market factors and passionate about delivering exceptional Member experiences
- Experience: 4+ years in performance and/or channel marketing with demonstrated success in digital marketing optimization through testing and learning
- Collaborative Mindset: Proven ability to work in highly matrixed, cross-functional organizations with partners in line of business, engineering, product management, data science, and marketing
- Creative Problem-Solver: An innovative thinker who thrives on finding solutions to complex challenges
- Flexible and Agile: Adaptable to changing priorities, with experience in Agile disciplines a plus
- Driving Decisions and Building Consensus: Excellent analytical skills and proficiency in data-driven decision-making. Skilled at building consensus in a scaled matrixed organization
- Strong Communicator: Exceptional verbal and written communication skills with a talent for managing stakeholder expectations
- Process and Project Management: Effective process manager who can demonstrate experience balancing speed, quality, and cost objectives
- Technical Proficiency: Familiarity with Salesforce consumer marketing tools (especially Interaction Studio/Personalization, Salesforce Marketing Cloud, and Mobile Studio), Heap, and Mobile Measurement Partners preferred. SQL knowledge is a bonus
- Education: Bachelor’s Degree in Marketing or a related field; or equivalent work experience
What the job involves
- As a Campaign Manager of In-App Channel Marketing for LendingClub, you will play a critical role in driving repeat and cross-buy sales within the online and mobile banking experience for LendingClub Members
- This marketing channel enhances Member value and engagement by serving relevant offers and communications within the authenticated Member experience. A key contributor to loan issuance goals and revenue, this channel also serves as a primary go-to-market platform for new products and features of LendingClub Membership
- Deliver Results: Develop and deliver key metrics and targets (KMTs) for quarterly/annual/daily sales and conversion performance for all lines of business through the channel
- Optimize Member Experience: Maximize sales and revenue by optimizing placements and marketing communications using data, technology, and marketing savvy
- Collaborate on GTM Strategies: Partner with Product Marketing to support effective go-to-market strategies, coordinate with execution teams to implement those strategies, and work with Analytics to measure and report on performance
- Develop Expertise: Build subject matter expertise on the LendingClub member marketing platforms and surrounding MarTech, becoming a practitioner in key tools for configuration, analytics, quality management, and stability monitoring. Act as a consultant to internal partners
- Champion Engagement: Drive mobile app adoption and increased Member engagement through authenticated website and app experiences
- Lead Growth Initiatives: Act as the business perspective for both run-the-bank and change-the-bank initiatives, focusing on product sales and Member engagement
- Data-Driven Decisions: Use data to establish priorities, drive decisions, and measure success, showcasing value to stakeholders
- Manage and Improve Processes: Create durable processes to scale the channel effectively, enhancing Member experiences while managing operational risk
- Resolve Challenges: Take accountability for issue resolution, coordinating with cross-functional teams to address and prevent future risks
- Manage Partners and Contractor Support: Work with third-party vendors, especially those providing unique MarTech for the channel. Set priorities and extract maximum value from contractor and agency support
Our take
Lending Club is a digital bank offering personal loans, auto loan refinancing, and debt consolidation to help individuals manage their finances. It provides flexible loan terms and competitive rates for a variety of needs, as well as high-yield saving and cash-back checking accounts, designed to help customers grow their money.
Focusing on digital solutions, Lending Club removes traditional brick-and-mortar branches, passing the savings on to customers through low fees and better rates. It connects borrowers with investors in a marketplace model and offers fast loan approvals and competitive interest rates.
To bolster its offering, the company acquired Tally Technologies' intellectual property (IP) to enhance its credit management services. It continues to develop and enhance its products and improve customer engagement in a bid to become a "top of mind" company with more active users.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-8% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Apr 2014
$65m
GROWTH EQUITY VC
Nov 2013
$57m
GROWTH EQUITY VC
Total funding: $332m
Company benefits
- Untracked vacation for salaried employees, which means take it when you need it, and generous paid time off for hourly team members
- A hybrid work model that balances in-office and work from home
- Leading health and safety protocols related to COVID, including complimentary at-home testing kits from Cue Health for those coming to the office
- Up to 16 weeks paid leave for new parents, plus a fully paid, phased return-to-work policy for qualified leaves
- Mothers Rooms and hospital-grade pumps in every LC office
- Generous and varied mental health benefits
- Wellness program with cash incentives — earn up to $75 per month for being active
- Paid volunteer time and donation matching
- Onsite gym, locker room, bike room, and fitness classes (depending on location)
- Café with our own in-house barista
- Stocked pantries with healthy snacks and drinks
- Technology-forward and collaborative office spaces
Company HQ
South Beach, San Francisco, CA
Leadership
Scott Sanborn
(CEO)Previously held leadership positions as the Chief Revenue Officer for publicly traded eHealth Insurance, President of RedEnvelope, Inc., and SVP at the Home Shopping Network. Joined LendingClub in 2010 and has worked as Chief Marketing Officer, Chief Operations Officer, and President before becoming the CEO in 2016.
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