Senior Marketing Content Strategist, Cockroach Labs

• 6-8+ years of experience in content strategy, SEO, content operations, or marketing operations
• Deep understanding of technical SEO, and evolving search behavior
• Background in B2B or technical marketing
• Experience designing scalable workflows across multi-team, fast-moving environments
• A systems-thinking mindset — you see content as an asset, not an output
• Proven ability to influence without authority and drive alignment across cross-functional teams
• Comfort operating in environments where AI is reshaping discovery and engagement

Desirable

• We're hiring a Sr.Marketing Content Strategist to help evolve and scale our content strategy for an AI-first, answer-driven landscape
• This role sits within the Corporate Marketing function and reports directly to the Head of Corporate Marketing
• You'll play a foundational role in shaping how Cockroach Labs structures, governs, and operationalizes content across the organization
• This is not primarily a writing role
• It's about building the systems, governance, and cross-functional processes that ensure our content is structured, discoverable, reusable, and optimized for both humans and LLMs — sitting at the intersection of content strategy, SEO/AEO, marketing operations, product marketing, and analytics
• Your work will ensure Cockroach Labs' content is built for AI visibility, search discoverability, and measurable business impact by default, not as an afterthought
• Design and implement content frameworks aligned to search engines, answer engines, and AI agents
• Define structured content models including taxonomy, metadata, schema, and modular architecture
• Partner with Web and Digital teams to ensure technical implementation supports discoverability and reuse
• Establish governance standards that enable content reuse across channels, regions, and formats
• Translate AI search and AEO trends into actionable content architecture
• Develop guidelines for machine-readable, structured, and citation-friendly content
• Optimize content for LLM retrieval, featured snippets, and zero-click experiences
• Build feedback loops to measure and improve visibility across AI-driven surfaces
• Create scalable intake, production, and publishing workflows
• Define RACI models across Product Marketing, Brand, Demand Gen, and Comms
• Standardize briefs, templates, QA processes, and performance reporting
• Evaluate and evolve the content tech stack (CMS, DAM, AI tools, SEO tools)
• Align stakeholders across Marketing, Product, and Sales around shared frameworks
• Train internal teams on structured content best practices
• Serve as the connective layer between strategy and execution
• Define KPIs for discoverability, answer visibility, and content reuse efficiency
• Build dashboards that connect content performance to pipeline and authority
• Identify operational bottlenecks and continuously improve throughput and quality
• In your first 30 days, you'll immerse yourself in our content ecosystem, meet key stakeholders across Marketing and Product, and audit our current content systems and workflows
• By 60 days, you'll define a scalable content architecture framework and begin piloting structured models with priority team
• By 90 days, you'll implement governance standards, launch measurable AEO initiatives, and establish performance dashboards that tie content structure to business impact