Copywriter, Virtuous
More information about location
Nonprofit CRM for responsive fundraising
Job no longer available
Nonprofit CRM for responsive fundraising
101-200 employees
Job no longer available
More information about location
101-200 employees
Company mission
To move the needle on global generosity by helping nonprofits better connect with and inspire their givers.
Role
Who you are
- Bachelor’s degree in Communications, Marketing, Journalism, or a related field
- Nonprofit experience or adjacent industry knowledge
- 5+ years of professional copywriting experience, ideally in SaaS, technology, or nonprofit sectors
- Exceptional writing, editing, and storytelling skills, with a knack for writing with clarity and emotional resonance
- Proven ability to tailor messaging for different audiences and formats (digital, print, video, etc.)
- Strong grasp of SEO principles and experience with keyword research
- Familiarity with content management systems (CMS), marketing automation platforms, and analytics tools
- Ability to juggle multiple projects while meeting deadlines
- Collaborative spirit and a willingness to contribute to a team-driven culture
- Passion for making a difference and working with mission-driven organizations
- The ideal candidate for Virtuous embodies our values by:
- Asking questions with a spirit of curiosity
- Giving feedback freely with candor & grace, welcoming it in return
- Displaying a passion for philanthropy and technology
- Serving with joy. Everyone is willing to make the coffee!
- Celebrating the wins & milestones of others
- Assuming good intent & demonstrating trust in others
- Pursuing relationships with people different from themselves & creates space to be human
What the job involves
- We’re looking for a seasoned Copywriter to join the Virtuous team and help us tell compelling stories that inspire action
- In this role, you’ll bring our brand voice to life, creating messaging that resonates deeply with nonprofit professionals and champions generosity on a global scale
- As our Copywriter, you’ll own the creation of impactful, audience-focused copy across multiple channels, from demand generation marketing campaigns to thought leadership pieces
- Working closely with cross-functional teams, you’ll help elevate the Virtuous brand, drive demand, connect with nonprofit leaders, and ultimately contribute to moving the needle on generosity
- Develop and Maintain Brand Messaging: Establish and refine a clear, authentic, and inspiring brand voice that reflects Virtuous’ mission, values, and the needs of nonprofit audiences
- Craft Compelling Copy Across Channels: Write high-converting, audience-focused copy for websites, email campaigns, blogs, social media, case studies, eBooks, webinars, video scripts, and other marketing materials to engage nonprofit professionals and drive demand
- Drive Demand and Lead Nurture Campaigns: Create persuasive copy for marketing campaigns, including email sequences, paid ads, landing pages, ensuring prospects remain engaged and move seamlessly through the buyer’s journey
- Content for Events and Promotions: Develop promotional assets for webinars, conferences, and other events that contribute to pipeline growth and spark interest in Virtuous
- Optimize and Test for Performance: Continuously refine copy and perform A/B testing to improve conversion rates and maximize the impact of marketing assets
- Storytelling for Nonprofits: Help nonprofits see themselves as the hero of their story by crafting content that highlights their challenges, successes, and opportunities to grow generosity
- Collaborate Across Teams: Partner with marketing, sales, product, and customer success teams to align messaging and strategies with company objectives and audience needs
- Develop and Execute Content Strategies: Work with the marketing team to create and implement strategies that drive demand, increase engagement, and amplify brand awareness
- SEO and Content Optimization: Create and optimize SEO-friendly content to improve visibility, reach, and engagement across key channels
- Editing and Proofing: Ensure all content is polished, professional, and aligned with the Virtuous brand voice
Our take
The personalization of customer interactions has been used by all sorts of businesses to supercharge revenue and customer loyalty. Virtuous is bringing this to the nonprofit space with a CRM made especially for fundraising.
Through Virtuous, charities can tailor their communications with donors, encouraging further giving with its responsive fundraising platform. Through automation and data-driven insights, Virtuous enables nonprofits to deepen donor relationships without the need to scale their teams.
This approach has the potential to foster more generosity and hence funnel more funds to good causes - meaning that Virtuous is contributing to a better tomorrow. It is trusted by the likes of Rainforest Foundation US and Habitat for Humanity and has raised serious funding that will be used to accelerate product innovation and enhance its services.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 5 rounds)
Nov 2022
$14m
LATE VC
Jul 2021
$18m
SERIES B
Total funding: $37.2m
Company benefits
- Employee recognition through Bonusly (birthdays, anniversaries, achievements, etc.)
- 401(k) retirement plan with company matching- 50% match up to 6% of compensation after 90 days
- We value our employee’s work-life balance and encourage taking advantage of Unlimited PTO
- Supportive time off including paid volunteer days and company holidays
- Employer-contributed healthcare benefits, encompassing medical, dental, and vision coverage, with plans available for dependents and choices for Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA)
- 12 weeks primary parent leave, 4 weeks secondary parent leave - full pay (adoption as well)
- We pride ourselves on Community and host exciting company outings and events
Company HQ
Downtown Phoenix, Phoenix, AZ
Leadership
Gabe Cooper
(Founder & CEO)US Board Member at Care for Children, and Board Member at BRUSHFIRE Interactive. Previously founded Shotzoom Software and was the VP of Software at a nonprofit before this.
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