AI Engineer, Instructure
Marketing
$85-90k
Dynamic learning management platform
Be an early applicant
Dynamic learning management platform
1001+ employees
Be an early applicant
$85-90k
1001+ employees
Company mission
To help learners thrive in tomorrow's landscape by delivering a future-ready ecosystem.
Role
Who you are
- Proficiency with or ability to quickly ramp on our primary AI and marketing tech stack, including Claude, Gemini, Clay, and Glean
- 2+ years in marketing technology, automation, software, or a comparable technical role or equivalent hands-on project experience
- Hands-on experience with LLMs: writing and iterating prompts, evaluating output quality, and working within context limits
- Comfort with technical integration: APIs, webhooks, automation platforms (Zapier/Make), and at least basic scripting (Python preferred)
- Strong written communication - this role produces documentation others rely on
- Comfort with ambiguity and a bias toward shipping. This function is evolving, and you'll iterate constantly
Desirable
- Experience in B2B SaaS marketing, ideally EdTech or enterprise software
- Familiarity with marketing ops tooling: Salesforce, Marketo, Asana, Google Analytics, or comparable platforms
- Experience building something real with AI that people actually used - a tool, a bot, an automation, even a side project counts
- Exposure to CMS or web platforms (Drupal, content management, localization workflows)
- Experience with GitHub and Railway for version control and deployment
What the job involves
- You'll build for all marketing functions - Brand, Content, Events, PMM, International, and SDR
- If a marketing team has a workflow AI can improve, it's in scope. You'll partner closely with the Senior Manager on where to focus, then own your pieces of the build
- Day to day, you'll work across the marketing tech stack (Salesforce, Asana, Marketo, CMS platforms) and the automation and LLM tooling that connects them
- AI Tool Development (~50%)
- Build and maintain production AI tools for marketing teams - content generators, meeting and SDR prep systems, case study automation, and workflow integrations
- Write, test, and iterate prompts across LLM-powered applications; version them and track what works
- Build integrations between AI tools and the marketing tech stack (Salesforce, Asana, Marketo, CMS platforms) using APIs, webhooks, and automation platforms
- Take tools from prototype to production with clear quality checks, and own them after launch - monitor outputs, tune prompts, fix drift, and ship improvements based on user feedback
- Enablement & Documentation (~25%)
- Write clear, usable documentation and playbooks so teams can self-serve
- Help train marketing teams on the tools you build - not just the clicks, but how to get good output and when AI isn't the right fit
- Support the AI Incubator intake process: help evaluate submissions and move projects from sandbox toward production
- Quality & Support (~25%)
- Keep production tools inside data and brand guardrails; flag anything that touches customer data or brand voice for review before it ships
- Respond to user issues on live tools, triage what's breaking, and close the loop
- Help track tool usage and impact so every tool has a defensible ROI story
Our take
Instructure is an education technology company, creator of the Canvas Learning Management Platform that allows schools to build digital learning environments that meet the needs of their institutions. The platform simplifies teaching, elevates learning, and eliminates the headaches of supporting and growing traditional learning technologies.
The Canvas platform has grown to become a key part of a large number of educational institutions, from pre-school to higher education. Meanwhile, the company has gone international and hit the $1 billion market cap, made a number of acquisitions and invested in R&D. In fact, much of Instructure's workforce is dedicated to R&D, which shows their focus on innovating.
Instructure was itself acquired in 2024 by KKR, which supports a broad-based equity ownership program for Instructure employees. With KKR's record of acquired companies, this is a promising development. And, as the company centres a future-oriented vision and brand strategy, it will be interesting to see what it does next.
Freddie
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (2 rounds)
Jun 2016
$4m
SERIES A
Aug 2015
$1.5m
CONVERTIBLE
Total funding: $5.5m
Company benefits
- Join a passionate community of educators and the people working to support them
- Access to a large course library, mentoring and coaching opportunities, and regular feedback
- Community engagement (partnerships, volunteering, free learning resources, and ongoing outreach efforts)
- Office culture that values outcomes and impact above all
- Equity and ownership programs give every employee a stake in our future
- Ownership, recognition, and celebrations of shared success
- Growth opportunities (we’re all about helping our people move into (and thrive in) new roles)
Company HQ
Cottonwood Heights, UT
Leadership
Steve Daly
(CEO)They have a BS in Mechanical Engineering and a MBA in Strategy and Finance with more than 20 years experience in hardware and software industries.
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