Associate Paid Search Director, Zeta Global

Co-founded by David Steinberg and former Apple CEO John Sculley, Zeta works with more than one thousand customers including high-profile clients such as BMW, Samsung, CNN, and Volvo. While the company may not have the balance sheets of direct competitors such as Salesforce, Oracle, or Adobe, Zeta remains profitable having raised over $300M in funding.

Zeta's 2021 bid for IPO status was met with a lower-than-expected stock valuation, but it remains confident that its shift to the public sphere will help diversify its enterprise customers and further embed itself in the data industry. In 2022, it achieved carbon neutrality and launched a thought leadership campaign called Zeta NEXT in 2024, indicating its steps towards being a market leader.