B2B Marketing Manager, Roku
Roku Ads Manager
$110-170k
+ Equity Awards
More information about location
Convenient and affordable TV streaming players
Job no longer available
Convenient and affordable TV streaming players
1001+ employees
Job no longer available
$110-170k
+ Equity Awards
More information about location
1001+ employees
Company mission
To provide its users with a more convenient and cost effective way of watching the programs they love.
Role
Who you are
- You will need to demonstrate excellent problem-solving skills
- The right mix of organizational and communication skills is key to success
- Attention to detail and a proven ability to manage priorities are also essential
- We are looking for people ready to lead by example, be selfless in your leadership across teams, collaborate with your peers, and partner with colleagues and external partners
- 5-7 years’ of relevant experience as a B2B marketer, with a focus on SMB size and growth mindset brands and agencies. Bonus points if you’ve been a hands-to-keyboard growth marketer
- A rich understanding of the streaming, TV, digital, and programmatic advertising landscape and marketing challenges companies within these verticals are confronting
- Deep expertise crafting unforgettable storytelling with data, text, illustration, and can self-edit
- An eye for design and experience guiding the development of marketing materials including slides, reports, web content, and event strategy
- A track record of measuring ROI and impact of marketing programs
- Collaborative nature & track record of being an invaluable resource to sales teams
- “No job is too big or too small” mentality -- you’re a long-term thinker & a short-term doer
- Bachelor's degree or equivalent
What the job involves
- In this new world, Roku has re-written the rules of modern advertising and to continue to drive forward, we need someone to build an ambitious narrative and agenda to engage SMB and growth minded marketers and agencies, while driving adoption of the Roku Ads Manager platform
- Our environment is fast-paced and this role is in a particularly high-growth area, requiring the ability to work autonomously with minimal supervision in an ever-changing environment
- Build ambitious narratives and agendas, focused on key moments, to engage performance and growth minded marketers and agencies
- Help the modern marketer understand that TV streaming is now accessible and a crucial channel for SMB, while building trial and eventually affinity for the Roku Ads Manager platform
- Identify thought leadership opportunities for Roku Ads Manager that drive conversation with advertisers through big idea thinking
- Evangelize Roku at key vertical-specific/trade events and develop rapport and relationships to serve as key advisor
- Be a strategic and tactical partner to the Ads Manager sales and support teams, ensuring teams have supporting materials, research support, and more
- Collaborate cross-functionally with sales, product marketing, growth marketing, and content marketing on large-scale programs that drive sign-ups, activation, and upsell
- Build advocates through gifting, developing case studies, and highlighting best-in-class examples
Our take
According to Nielsen data, the average streamer spends over seven minutes searching for something to watch. Streaming services use customers' viewing history to make suggestions, but these are limited to programs licensed for that particular service.
Roku provides an integrated streaming service that offers TV channels, movies and third-party streaming services, resulting in an all-in-one streaming platform. The service can be accessed through a variety of customized subscription packages and fees.
Roku stands out in the streaming industry by bringing many competitors together in one package. The startup provides further innovative services such as a weekly TV series named 'Roku Recommends' which uses first-party data to recommend essential viewing to users. Alongside funding filmmakers through its "Change Makers Program", Roku also acquired its own original library of shows through its acquisition of now-defunct Quibi's library in 2021. After successful collaborations with TCL and Hisense, the first in-house "Roku Television" was released in 2023, further exemplifying the streaming company's wider ambitions in the media sector.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2016
$45.5m
LATE VC
Nov 2015
$45.5m
SERIES H
Total funding: $247.8m
Company benefits
- Medical, wellness and financial benefits
- Unlimited paid time off policy
- Work from home opportunities
- Free snacks and access to the company fitness center
Company HQ
Newhall, San Jose, CA
Leadership
Anthony Wood
(CEO)Studied Engineering at Texas A&M before founding their first company in 1986. They held VP roles at both Adobe and Netflix.
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