Engagement Marketing Manager, HealthJoy
$125-150k
+ Stock options for eligible roles
Health benefits platform for employers
Open for applications
Health benefits platform for employers
201-500 employees
Open for applications
$125-150k
+ Stock options for eligible roles
201-500 employees
Company mission
To simplify the healthcare experience by removing the complexity from being healthy and well.
Role
Who you are
- 8+ years of experience (with 2+ years of people management experience) in lifecycle marketing, engagement and enrollment marketing, or related field with a consumer marketing (B2C or B2B2C) focus
- 5+ years of experience building and scaling customer/consumer lifecycles using automation, personalization, and/or artificial intelligence
- Proven track record of developing and executing successful multichannel marketing campaigns
- Experience working in the healthcare technology or benefits space strongly preferred
- Experience working for a mobile app company is a plus
- Experience with Customer.io is a plus
- Experience collaborating with multiple stakeholders and driving alignment
- Strong quantitative and analytical skills and experience with marketing analytics tools (Looker, Amplitude)
- Ability to manage projects efficiently with high standards for quality of work and a high-level of accountability
- Problem solver mindset with an ability to navigate ambiguous projects
- Thrive working in a fast-paced environment
What the job involves
- Reporting to the head of Product Marketing, the Manager of Engagement Marketing will design and lead the member engagement marketing function for HealthJoy
- This experienced leader in consumer marketing strategies will develop strategies and programs to maximize activation, onboarding, engagement, and retention across our member audience
- This role will collaborate with stakeholders from Data, Product & Tech, Customer Success, and Member Services to develop processes that support our member engagement programs and ensure we are creating value for our members across existing products and new product launches
- Leadership and People Management - Uplevel the design and contribution of a member engagement marketing function and build/lead a small team that maximizes adoption of HealthJoy’s products and services
- Strategy & Collaboration — Partner with Data, Product & Tech, Customer Success, and Member Services leaders to develop, define and execute a member engagement strategy across multiple channels
- Campaign Automation — Employ automation and AI tools to scale engagement campaigns across multiple segments. You will also collaborate with Product and Engineering to segment, personalize, and scale our member engagement campaigns
- Audience Segmentation — Identify key member segments in collaboration with the Data team and lead (and/or partner with Product Design on) research initiatives that improve campaign targeting and content
- Product Launch Support — Partner with Product Marketing Managers to develop GTM strategies for launching new products to our member audience and driving engagement and retention. Collaborate with Content Marketing on member-facing content (educational, seasonal, etc.) to drive awareness and repeat utilization of HealthJoy’s products and features
- Campaign Analysis — Evaluate performance of member engagement campaigns and provide data-driven recommendations to improve their effectiveness
Our take
Although shopping around for a car or mortgage is standard practice, when it comes to medical procedures, people often take what they are given. HealthJoy is a company that helps employees shop around for the most cost-effective healthcare options, then rewards these employees when they take the lower-cost option.
The HealthJoy benefits experience platform combines a chatbot with artificial intelligence along with human input to settle on the most affordable available treatment for employee. Savings are then shared with the employee via a savings account or gift card. HealthJoy focuses on providing its services to larger companies, with tens of thousands of users, but has expressed intentions to work with small and medium-sized businesses in the future.
As healthcare costs continue to rise, HealthJoy is ready for continued success by helping employers manage expenses and improve employee care. With a strong track record and strategic partnerships, the company is set to deliver lasting value as demand for affordable, high-quality care grows.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Oct 2022
$60m
SERIES D
Feb 2020
$30m
SERIES C
Total funding: $108.5m
Company benefits
- Remote Work: Being a remote-first company, we give new employees a remote work stipend to ensure you can work comfortably from home
- Health & Wellness: We offer healthcare benefits including medical, dental, vision, therapy, HSA contribution match, EAP, telemedicine, virtual exercise therapy, and disability
- Company Events: We provide our employees with virtual-lunch-and-learns, virtual coffee chats, happy hours, and quarterly team activities
- Financial Wellness: We offer equity with our Stock Option Distribution Policy, 401k match, and an employee referral bonus program
- Recharge: HealthJoy provides employees the freedom they need to balance the responsibilities of both their work and home lives. We offer flexible PTO, paid holidays, parental leave, and more
Company HQ
River North, Chicago, IL
Leadership
Justin Holland
(Co-Founder & CEO)Having studied at MIT, they co-founded FreeCause in 2006 and OpenInstall in January 2011. They then spent 1 year as VP Platform at AVG before founding HealthJoy as CEO in March 2014.
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