Senior Manager of Digital Product, Open Farm
Ethically sourced & humanely raised pet food
Open for applications
Ethically sourced & humanely raised pet food
21-100 employees
Open for applications
21-100 employees
Company mission
To make pet food that is good for pets, and does some good for farm animals and the environment, all at the same time.
Role
Who you are
- Experience:5+ years of experience in product management, with a proven track record of leading digital product initiatives and managing cross-functional teams
- Ecommerce Platform Knowledge: Ecommerce experience is a MUST. Experience with Shopify is preferred
- Leadership Skills:Demonstrated experience in leading and mentoring teams, with strong interpersonal and communication skills
- Strategic Thinking: Ability to develop and execute strategic product plans and make data-driven decisions to achieve business objectives
- Technical Knowledge: Familiarity with digital product development processes, including Agile methodologies, and experience with digital technologies and platforms
- Analytical Skills: Strong analytical and problem-solving skills, with experience using data and metrics to drive decision-making and product improvements
- Customer Orientation: A deep understanding of user experience and customer needs, with a focus on delivering products that enhance user satisfaction
- Collaboration: Excellent collaboration skills with the ability to work effectively with diverse teams and stakeholders
What the job involves
- As the Senior Manager, Digital Product, you will be responsible for overseeing the strategy, development, and delivering the digital product
- You will lead a team of product managers and collaborate closely with cross-functional teams including creative, innovation, marketing, and customer experience
- Your role will be crucial in ensuring that our digital products align with business objectives, meet user needs, and deliver outstanding results
- Digital Product: Develop and execute a product roadmap for our Shopify platform, aligning with the company’s overall business goals and objectives. Deliver digital products on time and on budget
- Team Leadership: Lead, mentor, and manage the Digital Team, providing guidance and support to drive high performance and professional growth. Foster a collaborative and results-oriented team culture
- Stakeholder Management: Engage with key stakeholders, including executives, customers, and internal teams, to gather insights, prioritize needs, and ensure alignment with business objectives
- Product Development: Oversee the entire product development lifecycle, from ideation and requirements gathering to development, testing, and launch. Ensure timely delivery of high-quality products
- Data-Driven Decision Making:Utilize data and analytics to measure product performance, track key metrics, and make informed decisions. Implement A/B testing, user feedback, and other methods to optimize product features and user experience
- Customer Focus: Advocate for the customer experience, ensuring that products are designed and developed with the end-user in mind. Address customer feedback and incorporate it into product improvements. Work with UX/UI designer to create intuitive and engaging user interfaces and experiences for our Shopify store
- Cross-Functional Collaboration: Work closely with creative, innovation, marketing, and other departments to ensure successful product development and go-to-market execution. Facilitate communication and collaboration across teams
- Budget and Resource Management: Manage product budgets, allocate resources effectively, and track expenditures to ensure projects are delivered within budget constraints
- Documentation:Maintain comprehensive product documentation, including user stories, acceptance criteria, and release notes
- External Development Team Management: Maintain and manage relationships with external development team. Coordinate and oversee their work to ensure alignment with project goals, timelines, and quality standards. Act as the main point of contact for all external development-related activities, ensuring effective communication and collaboration
Our take
Much like humans, eating a balanced and nutritious diet is important to ensure a pet is happy and healthy. On top of this, owners are usually keen to purchase products that meet the same ethical and sustainability standards of goods they would buy for themselves - but big pet food brands often do not cater for any of these requirements.
Open Farm sells nutrition-focused pet food for dogs and cats at online and retail stores, with ingredients obtained from sources with excellent animal welfare standards and low carbon footprints. From its recipes to its packaging, the company displays a strong focus on ethics and environmental responsibility, and stands out for its transparency.
As consumer sentiment trends towards more conscious purchasing, there is a widening market for products such as Open Farm's. The company has been steadily growing its presence in the expanding pet food sector, and recently introduced an online carbon footprint tool that allows consumers to see the carbon footprint of all its products.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Jan 2021
$65m
GROWTH EQUITY VC
Total funding: $65m
Company benefits
- Health, Medical & Dental Benefits
- Wellness Days & Summer Hours
- Mental Health Support
- Wellness Stipend
- Slack Interest Groups
- Pet Feeding Program
- RRSP and 401(k)
- Hybrid & Remote Work
Company values
- We Raise The Bar - together, we can drive huge change in our industry and food system
- We Keep The Barn Doors Open - we will always be open and honest with each other and our customers
- We Lead The Pack - we dream big and do the hard things that seem impossible
- We Graze Lightly - we will always find ways to make better products with less impact
- We Are Inspired by Our Customers - taking care of pets, and their parents, is what we do best
- We Have Fun Doing It - the journey is just as important as the destination
Company HQ
Little Italy, Toronto, ON
Articles
Leadership
Isaac Langleben
(CEO)Experience as Investor and Board Member of Canada Pooch from 2011 to 2019. Co-founder and Board Member of Diggs Pet since 2016.
Derek Beigleman
(COO)Experience as Investment Banker of Consumer & Retail for J.P. Morgan and Consumer and Healthcare Private Equity Investor for Goldman Sachs.
Jacqueline Prehogan
(CPO)Experience as Senior Associate of PricewaterhouseCoopers and RSM Richter. Founder and CEO of Canada Pooch since 2011.
Salary benchmarks
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