Senior Creative Strategist, Inkitt
Social Media & Growth Marketing
$55-216k
3 days a week in office
Publishing novels based on site reader engagement
Open for applications
Publishing novels based on site reader engagement
201-500 employees
Open for applications
$55-216k
3 days a week in office
201-500 employees
Company mission
To discover talented writers and turn them into globally successful authors.
Role
Who you are
- 4+ years of experience in creative strategy working with a paid team
- Excellent copywriting skills with a knack for crafting compelling messaging and storytelling that resonates with target audiences
- Strong understanding of full-funnel marketing and its relationship to storytelling through ads
- Experience in managing end-to-end creative development with the ability to communicate creative concepts to designers effectively
- Strong analytical skills and data-driven thinking
- Creative and innovative thinker with strong organizational and multitasking skills
- Detail-oriented and capable of meeting tight deadlines
- Team player with a positive attitude and strong work ethic
- Ability to work independently and as part of a team
- Love of all things romance: books, tv, movies, etc
- Expertise in working with social platforms and influencers is a plus
What the job involves
- Read books and watch series to extract key USP’s and pivotal elements, then synthesize them into comprehensive creative briefs
- Partner with the paid team to brainstorm, optimize, and provide creative direction based on best practices, historical learnings, and competitive trends
- Act as a story "producer" and collaborate with the Content team to transform conceptual ideas into engaging stories across various media platforms
- Oversee creative production lifecycle of respective briefs and provide feedback to designers
- Submit and manage creative tickets from end-to-end, collaborating with stakeholders to receive feedback where needed
- Stay on top of trends and competitors' strategies; find the next breakout format and/or platform
- Build a pipeline of creatives that align with key marketing beats and/or evergreen initiatives
- Manage external partners for outsourced creative production
Our take
The current publishing industry makes it very difficult for breakout authors to achieve success. Furthermore, publications are often based off subjective opinions of those in the industry, and potential readers have no input in the matter, despite them being the force that will drive a book's success.
Inkitt takes a different approach to publishing in order to give writers a fairer chance of success. The company allows writers to submit their stories onto the website where readers have free access to read anything posted. Using an algorithm, Inkitt then determines which stories have the most reader engagement, and based on this information, decides which to take to official print and publication.
7 rounds of funding to the sum of more than $100 million have allowed Inkitt to invest more in its algorithm and technology and open offices in San Francisco. It's also looking to expand into more mediums such as video content and audiobooks, with a long-term aim of building a media empire akin to Disney. Though there's a long way to go for that lofty aim to come to fruition, Inkitt has already attracted 33 million users and published dozens of bestsellers.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Feb 2024
$37m
SERIES C
Oct 2021
$59m
SERIES B
Total funding: $116.2m
Company benefits
- Comprehensive Health Plans including Fitness Classes
- Expat integration support including complimentary German classes
- Flexible working environment including weekly remote days
- High-performing culture for learning at speed + unlimited book budget
- Regular social events and free dinners
- Dog-friendly office
Articles
Leadership
Ali Albazaz
(CEO)Founder and CEO of Fünfi and then joined moviepilot as a Javascript developer. After this, Albazaz freelanced as a Javascript developer for six years.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 20 more jobs at Inkitt