Senior Brand Manager, Live Nation
LN Media & Sponsorship
$70-75k
+ Stock reimbursement program
Entertainment events promoter and producer
Open for applications
Entertainment events promoter and producer
1001+ employees
Open for applications
$70-75k
+ Stock reimbursement program
1001+ employees
Company mission
Live Nation's mission is to help live music fans more easily and quickly find concert tickets and information about their favourite artists and venues.
Role
Who you are
- Bachelor’s degree in business, marketing, communications, or a related field of study
- 5-8 years of direct experience in brand or account management, client service, media, or entertainment, and/or marketing consulting, advertising or activation agencies
- 1-2 years of direct employee and/or agency management experience
- Strong project management skills including ability to communicate, prioritize, manage, and organize simultaneous projects and deadlines
- Excellent communication skills – written, verbal, presentation and visual storytelling
- A proactive, collaborative, and organized working style
- Excellent interpersonal skills for building relationships internally and externally
- Track record of working with recognizable global brands and growing client relationships
- Experience with marketing programs across physical and digital components preferred
- Record of success building, selling, and delivering innovative marketing programs with measurable results
- Ability to proactively identify potential problems and utilize sound decision making to implement the best solutions, relying on managers to provide input and solutions only when necessary
- Knowledge of consumer and market research with ability to integrate sponsorship program recommendations, recaps and other client-oriented communications
- Proficiency in enterprise technology platforms including Microsoft Office, Keynote, Salesforce, Slack, Asana, Tableau or other relevant applications
- Strong passion for music, including knowledge of relevant artists and industry trends
- Ability to travel up to 30% of time or more in season, often nights and weekends and occasionally without significant advanced notice
What the job involves
- Sitting within Live Nation Media & Sponsorship, the Brand Management team is a collection of ambitious, resourceful, passionate, and strategic-minded individuals that thrive in an environment full of variables and unknowns
- Seamlessly moving between music strategy presentations, on-site festival activations, social media plans, and client hospitality events, we collaborate with every team at Live Nation to drive our clients’ businesses and brands forward
- Team members will be directly involved with the following:
- Client Relationship & Service
- Business Development & Growth
- Program Activation & Performance
- Innovation & Optimization
- Financial Planning & Reporting
- Team Management & Development
- Provides professional, responsive service to clients that ultimately exceeds expectations and builds trust between the client and Live Nation
- Continuously strengthen day-to-day client relationships as well as grow relationships with key client contacts outside of the day-to-day team to support potential renewal and growth of sponsorship programs
- Define, confirm and oversee the measurement of Key Performance Indicators (KPI) for client programs that demonstrate delivery of objectives and return-on-investment
- Manages the successful delivery of contractual assets including planning, execution, measurement, and reporting that optimizes client Net Promoter Scores (NPS) & sponsorship renewals
- Leads (depending on situational needs) key client meetings throughout the year (i.e., periodic status meetings, mid-campaign reviews, end of year recap/renewal discussions, etc…) to ensure alignment between LN & client on strategy, delivery and performance of partnership
- Supports the planning and execution of key client activations across Live Nation assets including venues, festivals, promotions, media, hospitality, and content programs
- Serves as internal point of contact for client specific financials including overall profitability, forecasts, and program budgets and ensures timely and accurate financial reporting of sponsorship programs
- Develops and grows relationships with key Live Nation teams (i.e., Digital and Social Media, Promotions, Talent, Content Production, Legal, Finance, Research, etc.) to ensure the desired program delivery and results for clients
- Assists Senior Brand Director, VP of Brand Management, Creative team, and Integrated Marketing team, with developing strategic roadmap, creative programs, and business development/growth opportunities for key client relationships
- Gathers, analyzes, and packages key metrics, learnings and growth opportunities into program recaps that demonstrate delivery of objectives and return-on-investment
- Solves problems proactively with timely updates to manager and escalates challenges that require additional attention
- Explores marketing trends, emerging technologies, and best practices to add value to sponsorship programs and drive personal learning & development
- Proactively support peers including helping new staff assimilate into Live Nation and mentoring early-career professionals and College Associates/Interns
- Impacts department wide development initiatives that improve overall team efficiency and effectiveness
- Participates in learning and development sessions that support their annual professional development and growth plans
Our take
Live Nation is the world's leading live entertainment company, sitting at the top of the market in live events and ticketing. Formed in 2009, it is a major international company, with key business segments made up of concerts, ticketing, and sponsorship and advertising.
Despite its dominant position in the market, the company saw an 84% drop in revenue during 2020 and the closure of live events. Since then, however, demand has been stronger than ever for their ticket sales. This is a reflection that live events remain a clear priority for consumers and has been further reflected in Live Nation's acquisitions of companies - like Goodlive - that complement and bolster Live Nation's portfolio.
In addition to live events, a key area to watch for Live Nation will be the rise of online concert streaming, like that undertaken by competitors such as Driift. Major festivals such as Glastonbury have trialled online concerts with mixed reviews. If it proves successful, this could be a major new section of the entertainment market and a big potential part of Live Nation's future ventures.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Company benefits
- Unlimited paid time off policy
- Work from home opportunities
- HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
- YOURSELF: Paid time off policy including holidays, sick time and day off for your birthday, free concert tickets
- WEALTH: 401(k) program with company match, Stock Program Reimbursement
- FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
- CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
- OTHERS: Volunteer time off, crowdfunding network
Company HQ
Barbican, London, UK
Leadership
Michael Rapino
(President and CEO, not founder)They worked for 10 years in various marketing and entertainment capacities at Labatt’s Breweries of Canada. They held several roles at Clear Channel Communications, including President and CEO of Global Music. They were named CEO and President of Live Nation in 2005.
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