Product Marketing Manager, GoFundMe

• 6–8 years of Product Marketing experience with impact on consumer launches and full-funnel campaigns
• Proven ability to turn strategy into fast, measurable results
• Skilled at distilling complex concepts into simple, compelling value propositions and stories that drive action
• Creative storyteller and messenger who can move consumers to action
• Deep understanding of consumer behavior and digital product journeys
• Analytical and data-driven, turning insights into immediate action
• Highly organized cross-functional leader, equally comfortable with strategy and execution
• Self-starter and problem solver: resourceful, scrappy, and fast-moving

Desirable

• We’re seeking a hands-on, results-driven Consumer Product Marketing Manager (Contractor) to deliver fast impact over 6 months
• This role is primarily execution with some strategy support — crafting campaigns, building journeys, and optimizing with data—while keeping the consumer front and center
• You’ll partner with Product and Marketing to turn insights into go-to-market strategies that drive adoption, engagement, and retention
• Lead go-to-market campaigns that drive adoption, engagement, and retention, delivering results fast
• Support strategy and own execution of email, push, and in-app campaigns—from concept to optimization
• Build audience segments and user journeys, tailoring messaging to motivations and behaviors
• Partner cross-functionally to test and launch consumer experiences that connect product value to user needs
• Analyze dashboards and performance data to guide next actions and optimizations
• Translate features and insights into clear, compelling consumer narratives
• Align stakeholders on priorities, deliverables, and timelines with clarity and urgency
• Continuously test, learn, and scale marketing strategies with a consumer-first mindset