Enterprise Growth Marketing Lead, Perplexity

• This role is ideal for professionals who thrive at the intersection of marketing and sales
• This is a high-impact role on our small but mighty Enterprise team, ideal for someone who thrives in fast-paced, hyper-growth environments
• 5+ years at a fast-paced start up in similar growth roles
• Proven track record of generating quality leads, increasing conversion throughout the marketing and sales funnel, and exceeding measurable performance goals
• Prior demonstrated success in fast-paced, results-oriented GTM environments, ideally at SaaS companies, and history of consistently performing above quota and revenue goals
• Ability to leverage data to drive decisions, create systems, and identify process improvements to improve efficiency
• Experience with SaaS or technology GTM and sales environment preferred
• This is also perfect for ambitious professionals who want to explore both sales and marketing functions if you’re between the crossroads. If this sounds like you - we want to hear from you!

Desirable

• We are seeking a dynamic and results-driven Lead Generation Specialist to join our team in a unique role that bridges marketing and sales functions
• This position’s primary objective is to drive high-quality enterprise pipeline by sourcing, qualifying, and converting leads into sales opportunities or self-serve customers
• You'll be responsible for creating qualified white-glove leads by creating outbound campaigns for enterprise customers while building marketing campaigns that drive self-serve customer conversion
• Be the owner of understanding prospect and customer journeys across PLG and white-glove customers ****to continuously refine ICP profile and build targeted campaigns around their buyer journey
• Collaborate with sales, product marketing, and product and be ruthlessly data-driven to refine and define target accounts and buyer journeys for PLG and white-glove motion
• Optimize PLG self-serve funnel through channels and content to increase paying conversion across self-serve customers
• Ideate and execute campaigns based on intent signals and qualify a high-volume leads for both PLG and white-glove leads through outreach and campaigns (paid ads, lifecycle email campaigns, SEO, etc). Including demos, videos, and sequences to support user education and adoption
• Optimize campaign performance through A/B testing and data-driven insights
• Scale and automate campaigns and plays in platforms like Unify for consistent, scalable outreach to ICP and target personas
• Measure, analyze, and report on key performance metrics from campaigns number of leads generated, pipeline ARR, conversion rates, and sales-qualified opportunities created