Global Head of Events and Field Marketing, Productboard
$204-255k
+ Stock options
More information about location
Product management platform
Be an early applicant
Product management platform
201-500 employees
Be an early applicant
$204-255k
+ Stock options
More information about location
201-500 employees
Company mission
To help companies across the globe build truly excellent products.
Role
Who you are
- The ideal candidate will have extensive experience in field marketing and events, a deep understanding of enterprise sales dynamics, and a passion for driving success
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 5+ years of marketing leadership experience with a proven track record of driving pipeline growth and supporting territory health through innovative marketing strategies and tactics
- Excellent project management, organizational, and multitasking skills, with the ability to prioritize and manage multiple projects simultaneously
- Strong analytical and data-driven mindset, with experience using marketing analytics tools and CRM systems (e.g., Salesforce)
- Exceptional written and verbal communication skills, with the ability to create compelling content and messaging for diverse audiences
- Experience working with global, remote teams and collaborating with cross-functional stakeholders
- Willingness to travel as needed to support regional marketing events and initiatives
What the job involves
- We are seeking a highly motivated, strategic, and results-driven Head of Field Marketing to lead our field marketing initiatives and help drive pipeline growth and territory health across Productboard’s global sales teams
- This individual will be responsible for creating and executing integrated marketing strategies, engaging prospects, and supporting the overall growth of our brand
- Develop and execute comprehensive event and field marketing strategies to drive pipeline growth, support sales objectives, and increase brand awareness
- Collaborate with our global sales teams to identify and prioritize key markets and accounts, develop targeted marketing campaigns, and support account-based marketing initiatives
- Analyze territory health and campaign performance with KPIs to optimize marketing strategies, enhance targeting, and improve overall funnel performance
- Plan and manage all events, including trade shows, conferences, webinars, executive dinners, roundtables and more – ensuring high-quality execution and ROI
- Leverage digital marketing channels, including socials, email, and content marketing, to reach target audiences and generate qualified leads
- Effectively manage and enable a team of global event and field marketers to plan and execute against key pipeline objectives
- Manage field marketing and events budget
Our take
Productboard is a product management system which plays a major role in helping businesses understand their market, letting them get the best products to market quickly. The platform is particularly focused on helping companies understand what customers require from them, enabling sound decisions to be made on what to prioritize.
The platform organizes project management with customer feedback as its primary guiding factor, helping businesses identify the most important trends based on demand. The scope of its offerings enables it to provide thousands of leading companies with the various tools they need to drive growth. It continues to add new capabilities to bring extra value to this customer base.
Steph
Company Specialist at Welcome to the Jungle
Insights
-19% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Feb 2022
$125m
SERIES D
Apr 2021
$72m
SERIES C
Total funding: $257.7m
Company benefits
- Competitive stock options
- Continuous professional growth
- Investment into your health & wellness
- Free food and catered lunches
- Pet-friendly offices
Company HQ
Union Square, San Francisco, CA
Leadership
Hubert Palan
(Co-Founder & CEO)Startup Mentor, Advisor and Angel Investor. Previously VP of Product Management at GoodData and Head of Product and Marketing at Maestro Market.
Daniel Hejl
(Co-Founder & CTO)Previously Senior Software Engineer at Trumaker, TopMonks and ICZ, as well as Software Engineer at Allianz Direct New Europe and Qbizm Technologies.
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