Senior Product Marketing Manager, Housecall Pro
VoC and Competitive Intelligence
$127-162k
+ Equity
More information about location
Home services business management software
Be an early applicant
Home services business management software
1001+ employees
Be an early applicant
$127-162k
+ Equity
More information about location
1001+ employees
Company mission
To help home service professionals succeed.
Role
Who you are
- 7+ years of experience in Product Marketing or a related field
- Bachelor’s degree in Marketing, Business Administration, related field, or equivalent work experience
- Experience planning and executing integrated go-to-market campaigns across multiple marketing channels
- Experience and understanding of go-to-market strategies, approaches, and levers
- Proven track record of collaborating cross-functionally to achieve shared KPIs
- Proven experience driving team efficiency or output quality through the strategic use of AI tools and automation
- Experience with small business owners; home service business trades preferred
- Strong copywriting skills with an ability to translate complex material into comprehensible insights
- Empathy for the customer
- Creative problem-solver, motivated to test and learn
- Excellent communication skills
- Prompt attention to detail
- A multi-dimensional background with a breadth of cross-functional interests or depth of specialized mastery
- Personal resilience to learn from scratch, and successfully thrive in ambiguity
What the job involves
- As a Senior Product Marketing Manager, your role is to guide business owners through the diverse world of our products in a clear and engaging way, helping them realize their full potential in expanding their businesses
- You excel at understanding their needs and pointing them to the right tools and solutions
- You combine analytics and user insights to develop and optimize acquisition and customer marketing strategies to drive revenue
- You are passionate about finding solutions for our service professionals (our Pros) and building delightful, on-brand experiences
- You thrive in cross-functional environments, working with marketing, product, business operations, customer success, strategy & operations, and sales teams to perform customer research, develop strategy, collect requirements, and manage asset production
- You feel at home using data to make decisions, whether through analytics, user research, customer feedback, or sales team feedback
- Our team is passionate, empathetic, hard working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success
- Harness customer insights and competitive analysis to collaborate with product and marketing teams and develop effective product marketing strategies
- Serve as an example and mentor to junior team members
- Shape market perception and enhance storytelling through the development of compelling product messaging and content
- Plan and coordinate go-to-market strategies, ensuring a unified approach to launching new products
- Orchestrate product launch activities with cross-functional teams to maximize product uptake and visibility
- Monitor and track product performance throughout and after the launch and refine our approach based on real-world feedback
- Empower Sales and Customer Success teams with essential tools and narratives, enabling them to communicate the product’s story compellingly and effectively
- Manage post-launch optimization efforts, addressing market shifts and leveraging new opportunities to sustain product momentum
Our take
Housecall Pro is a leading software platform built for home service professionals, including hVAC, plumbing, and electrical contractors. It operates in a market where managing jobs, schedules, customer communications, and billing can be complex and time-consuming. So, by providing tools to simplify these tasks, Housecall Pro helps service businesses run their operations more smoothly.
Trusted by over 200,000 professionals, Housecall Pro offers a suite of tools for scheduling, dispatching, invoicing, and customer communication, all powered by AI-driven automations. And its platform is designed to make day-to-day operations easier so pros can save on time and focus on delivering quality work.
The company recently launched initiatives that further cement its role as an innovator in the industry too. Its partnership with Bluon brings AI-powered HBAC support and an extensive technical database directly into the workflow, helping technicians complete jobs faster and with more accuracy. Meanwhile, the Electrical Toolkit app provides electricians with professional-grade calculators and tools for precise, NEC-compliance work. With these advancements, Housecall Pro isn't just supporting current operations, it's shaping the future of homer service software.
Freddie
Company Specialist at Welcome to the Jungle
Insights
24% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2022
$65m
SERIES D
Sep 2018
$30m
SERIES C
Total funding: $115m
Company benefits
- Healthcare coverage: Housecall Pro offers DAY 1 medical, dental, and vision insurance for you and your dependents. Our plans offer comprehensive national coverage with extensive provider networks. The company pays for at least 80% of the cost of premiums.
- Competitive pay and equity opportunities: Housecall Pro offers market competitive compensation that includes variable pay opportunities, and we continuously evaluate market benchmarks. Our quarterly internal talent reviews provide the opportunity for performance success discussions and feedback. Certain roles are also eligible for equity this fast-growing technology company.
- Time off: We work hard and want everyone to find balance in their life. Housecall Pro has a flexible, self-managed Paid Time Off (PTO) program. We also offer 6 paid holidays each year when everyone unplugs and recharges.
- Remote work: Housecall Pro is remote-first and our processes support remote teams working together and asynchronously. We also have offices in San Diego and Denver, that allow for teams to come together and give local employees the option of a hybrid schedule.
- Family: Housecall Pro supports employees with growing families by providing paid parental leave. And we love to share pictures of our newest family members in a Housecall Pro baby onesie!
- Learning and development: Housecall Pro knows that your growth is essential to our success. From the first day, we start training you about our business, our customers, how to succeed in your job and how to gain the skills you need to take your next steps.
- Career acceleration: We like to help our people as much as we do our Pros. Housecall Pro helps you accelerate your career with dedicated Career Success Conversations, frequent two-way feedback, and milestone learning programs like our Manager 101 series.
- Wellness: Housecall Pro provides immediate access to a robust Employee Assistance Plan (EAP) for all employees. We also invite everyone to join us for two or three monthly virtual wellness sessions led by experts on a variety of topics.
- Mental health: Housecall Pro’s monthly wellness programming, presented by experts, often spotlights mental health topics. Employees can join live webinars or watch recordings later. We also have an extensive Employee Assistance Plan with multiple resources including direct access to mental health providers.
- Office setup: Housecall Pro provides each new employee with a home office setup that includes a computer and accessories. We also offer ongoing internet and phone reimbursement to help offset expenses.
- Income protection: Housecall Pro wants you to have peace of mind if the unexpected happens. We pay for disability and life insurance. We also offer voluntary accident and hospital plans to help at times when you might need something additional.
- Financial wellness: Housecall Pro offers several ways to save on taxes and plan for your future. Our Health Spending Accounts (HSA) and Flexible Spending Accounts (FSA) help you put aside money tax-free for qualified medical and daycare expenses. Our 401k plan provides powerful tax-free retirement savings along with access to financial planning tools.
Company HQ
River North Art District, Denver, CO
Leadership
Michael Beaudoin
(CEO)Michael joined Housecall Pro in 2015 as a Board Member, becoming CEO in 2020. They are also an Investor, Board Member, and Mentor at various early stage startups. Previously, they co-founded Waldo Photos and Founded HomeAdvisor where they served as the Co-CEO and Co-Chairman.
Adam Perry-Pelletier
(Co-Founder & Chief Engineering Officer)Prior to co-founding Housecall Pro, Adam spent over 5 years at Qualcomm as a Senior Staff Engineer/Manager and as the Director of Engineering.
Roland Ligtenberg
(Co-Founder & SVP of Growth & Innovation)Former Qualcomm Product & Business Development Manager, former Managing Partner at tech consultancy Light Mountain Partners. Was the Founder of the San Diego Electronic Music Initiative.
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