Customer Marketing Manager, ZipRecruiter

$122.5-162.5k

Salesforce

Senior and Expert level

Los Angeles

Remote from US

Online employment marketplace

Be an early applicant

Online employment marketplace

1001+ employees

B2CB2BMarketplaceRecruitment

Be an early applicant

$122.5-162.5k

Salesforce

Senior and Expert level

Los Angeles

Remote from US

1001+ employees

B2CB2BMarketplaceRecruitment

Company mission

To help people find meaningful employment

Job

Company

Role

Who you are

The ideal candidate is equal parts strategist, storyteller, relationship builder, and operator—someone who can influence cross-functional teams, build scalable customer programs, and create compelling experiences that help sales teams win
Ability to travel up to 45%, including short-notice travel and overnight or multi-night trips as business needs require
5+ years of experience in Customer Marketing, Enterprise Marketing, Account-Based Marketing, Sales Enablement, or a related B2B marketing role
Demonstrated success building programs that influence pipeline, drive customer retention, support account expansion, or increase customer advocacy
Strong understanding of enterprise sales cycles and how marketing can accelerate customer growth across the lifecycle
Experience leading executive engagement programs, customer events, advisory boards, or customer advocacy initiatives
Exceptional storytelling skills with the ability to translate customer outcomes into compelling narratives that support sales and marketing
Proven ability to lead complex cross-functional initiatives and influence stakeholders across Sales, Product, Customer Success, Brand, and Executive Leadership
Strong analytical mindset with experience measuring marketing performance against business outcomes
Experience with Salesforce, marketing automation platforms, and sales enablement tools
Experience in HR technology, recruiting, SaaS, or enterprise software is a plus
Bachelor's degree or equivalent experience

What the job involves

ZipRecruiter is seeking a strategic, revenue-focused Customer Marketing Manager to help accelerate enterprise growth by transforming customer relationships into measurable business outcomes
This role sits at the intersection of Marketing, Sales, Customer Success, Product, Brand, and Communications, leading programs that deepen executive relationships, strengthen customer advocacy, expand strategic accounts, improve retention, and influence pipeline
Success in this role is measured not by the number of campaigns or events delivered, but by the business impact those programs create
Drive Enterprise Customer Growth
Develop and execute customer marketing strategies that support enterprise revenue goals, increase customer engagement, and accelerate account expansion
Partner closely with Sales and Account Management to identify strategic opportunities across the customer lifecycle and build scalable engagement programs that strengthen executive relationships and uncover new revenue opportunities
Measure success through business outcomes including pipeline influence, customer retention, account growth, customer engagement, and advocacy
Lead Customer Advocacy & Storytelling
Build a world-class customer advocacy program that elevates customer voices and showcases measurable business impact
Partner with Sales, Customer Success, Brand, PR, and Product Marketing to develop written case studies, video testimonials, executive thought leadership, customer spotlights, and sales enablement content that differentiates ZipRecruiter in competitive opportunities
Own the strategy and execution of the Talent All-Stars podcast, using customer conversations to strengthen relationships, generate thought leadership, and amplify customer success stories across marketing and sales channels
Identify opportunities to transform customer insights into scalable content that supports demand generation, account-based marketing, executive conversations, and customer expansion
Create Executive Experiences That Drive Revenue
Design and execute executive engagement programs that strengthen customer relationships and create opportunities for growth
Lead customer summits, executive roundtables, regional events, virtual experiences, and strategic customer activations from strategy through execution
Partner with Sales leadership to align attendee strategy, executive participation, messaging, and follow-up plans that maximize business impact before, during, and after every engagement
Develop repeatable playbooks and best practices that enable scalable, high-impact customer experiences
Build Strategic Customer Communities
Launch and lead ZipRecruiter's Customer Advisory Board to deepen executive partnerships and gather strategic customer insights
Recruit and engage executive members, facilitate productive discussions, and establish ongoing feedback loops that inform product strategy, customer experience, and go-to-market priorities
Leverage advisory relationships to strengthen advocacy, improve retention, and identify future expansion opportunities

Our take

Founded in 2012, ZipRecruiter has grown from a tool to help small businesses distribute job postings affordably to an employment marketplace used by millions of people.

Users can search for jobs on the site or app, as well as sign up for job alerts. Job alerts are tailored to the information that job seekers provide, reducing the spam that other services can generate.

Lately, ZipRecruiter has been working to enhance the experience for job seekers and hirers on its platform. For example, it partnered with iCIMS to make its recruitment process faster and simpler. The company also acquired UK-based job comparison site Breakroom, with intentions to launch its service in the US.