Performance Marketing Manager, Twilio

• While Paid Social is the core focus, experience in Programmatic Display and other Paid platforms (Reddit, YouTube, Stackoverflow) is beneficial
• A deep understanding of the platforms, audience building, metrics, and reporting is essential, along with the ability to work with various teams within Twilio and externally
• Twilio seeks a candidate who embodies the Twilio Magic and has a demonstrated track record of managing Paid Social and other Performance Marketing Channels
• 4+ years of experience in performance marketing
• Expert user of LinkedIn Ads and Meta Ads
• A data-led approach, with the ability to identify issues/opportunities in paid activity
• The ability to work cross-functionally and with peers in other regions
• A test-and-learn attitude
• Experience in building and nurturing audiences, in-platform or with third-party tools
• Ownership of budgets and strategy for similarly sized accounts
• Expertise in platforms and tools that deliver results
• A desire to learn about Twilio’s evolving business and products

Desirable

• Join the team as Twilio’s next Senior Performance Marketing Manager
• The EMEA Performance Marketing Manager will be part of the EMEA Marketing organization, managing Paid Social across all Twilio products
• This role involves owning the strategy and delivery of paid campaigns
• This is an in-house position, requiring hands-on management of the platforms
• Collaboration with agencies for other channels and activities will occur, but the role requires writing ads, reviewing landing pages, and optimizing activity
• Reporting to the Senior Performance Marketing Manager, this position is critical for continued growth in the region
• Manage and optimise Paid Social activity across EMEA
• Collaborate with the EMEA Marketing team and international peers in North America and Asia Pacific
• Own the Paid Social strategy to align with team OKRs
• Demonstrate expertise in audience segmentation for use across all channels
• Develop reports and insights for the wider team
• Build knowledge of products and business to shape strategies
• Work with external partners and suppliers

• Generous annual time off in all countries
• Comprehensive health programs
• Programs to help our employees plan for their retirement needs
• Generous maternity, paternity, and adoption leaves, as well as family medical care leave
• Build and present a Twilio app to earn your Twilio track jacket and receive $30 per month for e-books for continued learning and education
• Variety of snacks, drinks, and catered meals in each of our locations
• Work from home opportunities

Total funding: $250.7m

Traditionally, it has been difficult for businesses to establish communications systems in-house. Twilio was founded from frustration with this expensive and cumbersome process, providing easy-to-use APIs to let businesses send and receive telephone and text communications.