CRM Marketing Manager, Tide
Engagement
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Business accounts for SMEs
Open for applications
Business accounts for SMEs
1001+ employees
Open for applications
+ Share options.
1001+ employees
Company mission
Tide's mission is to transform the business banking market, and to save SMEs time and money.
Role
Who you are
- Requires both German and English fluency (B2 and above)
- We’re looking for someone who is a strategic thinker, and strong on planning and deploying programmes of communications that balance member needs and business objectives
- You’ll have strong stakeholder management skills and are comfortable working in cross-functional, matrixed environments
- You’ll be equally at home developing strategy, building automation, analysing results and working with stakeholders to take the story of performance to the business
- You have c.5 yrs of expertise in end-to-end CRM marketing
- You have experience working in a subscription and/or app-based business, ideally in the German payments or Fintech sectors
- You have a good understanding of the German banking sector
- You have developed and delivered CRM strategies, demonstrating proven results against targets
- You have strong stakeholder management skills and maintain a focus on the customer need in business discussions
- You have hands-on experience with CRM platforms e.g. Iterable, Hubspot, Braze, and an understanding of HTML and CSS
- You have experience handling large amounts of data from different sources using BI tools e.g. Looker, Tableau, and experience in turning this data into insights
- You have experience in segmentation and targeting
- You have experience of testing different communication approaches
- You have strong communication and reporting skills and are able to work well in partnership with technical and non-technical team members
- You have the ability to handle multiple projects and adapt to changing priorities
- You are hands-on, delivery oriented, and results-driven
- You have a curious nature, good organisational skills and impeccable attention to detail
What the job involves
- You’ll own Tide’s German lifecycle, working on engaging new members through effective activation CRM, and keeping members engaged throughout their time with Tide
- Owning the German CRM member lifecycle within the established UK/Europe Lifecycle team with a track record of delivering against objectives and KPIs:
- Activating new members to the Tide platform
- Engaging existing members
- Reactivating lapsing members
- Building new automated and standalone campaigns and optimising existing journeys to drive early life next best actions for new members
- Creating and QAing German communications, working with German and English copy
- Developing and managing a CRM test-and-learn pipeline across multiple channels including in-app, push notification, email & SMS end-to-end, including ideation, execution, analysis and optimisation
- Analysing campaigns and journeys, reporting to stakeholders on trends and recommendations and using data to define, build and maintain reporting dashboards to track CRM performance
- Working with a range of stakeholders from across the business to drive product adoption in lifecycle communications, cross-selling and upselling where relevant to set members up for success on their business journey
- Creating a seamless transition from approval to membership, working closely with the Member Accession Marketing team (MAM) to deliver a consistent journey from lead to member
- Driving initiatives forward with high levels of autonomy, sharing results and recommendations effectively
- Department: Member Engagement Marketing (MEM)
Our take
Small businesses and sole traders are still underserved by most traditional banks. Tide solves that problem by offering speedy, affordable and effective financial services tailored to SMEs.
Since its launch Tide has gained considerable traction among small businesses. This is largely thanks to their fast onboarding times, low fees and the diversity of their products, which include a number of accountancy tools. Headed up by a former RBS, C&A and Optanus executive, Tide is uniquely positioned within the financial services market.
Having built a strong user base of over 500,000 in the UK, Tide has since launched in India, where it has an additional 50,000 users. Through further expansion into Europe and continual addition of 'first-of-its-kind' features, Tide is well set to secure a larger market share.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
40% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jan 2023
$23.4m
GROWTH EQUITY VC
Jul 2021
$100m
SERIES C
Total funding: $280.5m
Company benefits
- Discounted gym membership
- Personal learning and development allowance
- Enhanced family friendly leave
- Paid volunteering and charity work days
- Cycle-to-work scheme
- Option to buy extra holiday, or take a sabbatical
- Work from home opportunities
- Health insurance
- Flexible working
- Breakfast, snacks and hot drinks
- Private healthcare cover
- CBT and subsidized mental health apps
Company HQ
City of London, London, UK
Articles
Leadership
Dr Oliver Prill
(CEO, not founder)Started out as a consultant at McKinsey. Previously served as CEO of both C&A Bank and Optanus, and was COO of Kreditech Holding.
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