Creative Lead, AllTrails

• This role is equal parts maker and mentor: someone who executes creative with impeccable craft and insight, while also inspiring and elevating the team around them
• Minimum of 6 years of relevant experience leading global brand campaigns, in either an agency or in-house studio setting, preferably for a SasS company, app, or digital product
• Experience leading projects in a senior creative role such as a Design Lead, Art Director, or Senior Designer
• Extensive experience concepting and designing compelling creative across multiple mediums, formats, environments, and surfaces
• Flawless execution of the core fundamentals of visual design, including typography, layout, color, form, and composition
• Outstanding portfolio demonstrating highly crafted design work and demonstrated success in building unique and interesting creative that resonates deeply with audiences
• Strong communication and presentation skills, with the ability to effectively articulate and sell creative decisions, as well as manage feedback from stakeholders
• Exceptional conceptual and brainstorming skills, with a preference for a blue-sky, out-of-the-box approach to idea generation
• Strong critical thinking skills, with the ability to self-edit, iterate, test ideas, and bring constructive feedback to work across the creative team
• Extensive experience collaborating with copywriters, designers, and marketing strategists to develop campaigns and brand storytelling
• Experience at a fast-paced remote-first company where autonomy and proactiveness are key contributors to success
• High taste level, and a deep knowledge of the current and historic creative landscape, with a solid understanding of design trends and culture
• A deep knowledge of Figma, Adobe CC, and other creative platforms and tools
• Strong grasp of design systems and how to deploy flawless creative at scale
• Empathy for the customer and for individuals on a creative team
• AI Native: You naturally incorporate AI tools to enhance your work. You’re comfortable writing prompts, evaluating AI outputs, and enjoy experimenting with new ways to boost creativity, productivity, and decision-making

Desirable

• We’re looking for a Creative Lead - Design who can set the tone for what brand design and creative development looks like at AllTrails
• You’ll lead by example—producing best-in-class brand creative and campaigns that resonate strongly with our audience, all while building a team culture of creativity and meticulous execution
• Act as a Creative Leader on the Brand Design team, setting an example, continually raising the bar while generating original and highly crafted creative that is grounded in thoughtful insights
• Concept and execute global integrated campaigns across various channels and surfaces including digital, social, lifecycle, OOH, film, experiential, and in-product
• Lead the creation of new evergreen brand assets, including stylistic elements, illustration, photography, video, motion, and audio
• Partner with Design Leadership to push the continual development and evolution of the AllTrails visual brand, defining how we show up in the world at scale
• Work in collaboration with Creative Leadership, marketing leads, and cross-functional stakeholders to create campaigns that build love for the AllTrails brand and product
• Make design decisions confidently and quickly, ensuring they are based on a deep understanding of the project's goals, audience insight, and business context
• Lead design exercises, workshops, and drive internal alignment on principles and ideas that elevate brand design at AllTrails
• Think deeply about and research business problems to develop core creative ideas that translate into successful executions
• Foster a respectful and collaborative environment that cultivates a culture of creativity