Senior Marketing Manager, Rula

• As Sr Marketing Manager - Social, Influencer & Brand Partnerships, you bring to Rula a sharp understanding of today’s organic social and earned media landscape
• This is a hands-on, strategic role that requires exceptional collaboration skills, an obsession with measurable results, strong brand storytelling instincts, and a pulse on emerging voices, trends, and platforms
• 8+ years of related professional experience in an influencer, partnerships, and earned media/public relations roles (in-house or agency), with 5+ of those years as a people manager
• 3+ years experience working with high profile partners, inclusive of celebrity and cultural thought leaders – with demonstrated success at standing up a new partnerships strategy from scratch, resulting in material growth to the brand and business
• Strong credentials in launching a national brand, with complex team scope across all earned channels – organic social, influencer, brand partnerships, consumer PR and buzzworthy events – leading to successful implementation of social-first campaigns that drove larger cultural conversations
• Experience maintaining strategic consumer press, media relationships, and PR agency partnerships – in support of key marketing moments and larger brand initiatives
• Fluent in the ever-changing social media landscape—from Instagram, YouTube, and Reddit to emerging platforms like Bluesky – offering clear strategic direction to the marketing team on how to harness new channels and trends. Experienced in tracking cultural shifts as part of daily work (Meltwater, Brandwatch, Sprout) and always ready to jump in and support with asset creation (Figma, Canva, Adobe Suite)
• Natural tendency to move fast while thinking strategically – with a proven track record of strong bias for action and experimentation
• Track record of balancing creative instincts with data, KPIs and business growth – with demonstrated success of delivering social-first campaign innovation and material growth social following
• Experience establishing strong cross functional partnerships with teams and leaders, able to navigate diverse perspectives while driving the team toward a high impact outcome

Desirable

• In this role, you’ll lead Rula’s top-of-funnel earned strategy with a primary focus on organic social, influencer marketing, brand partnerships, consumer PR and events
• You'll grow Rula’s brand presence online and beyond by building meaningful relationships with mental health advocates, high profile celebrities, influencers, industry thought leaders and other brand partners, while also steering earned conversations to support larger brand narratives and business priorities
• Your team will collaborate closely with other marketing functions to activate creator-driven campaigns, cultivate communities across platforms, and amplify brand advocacy through both micro- and macro-influencers
• Press strategy and media relations will remain a part of your world—but your driving focus will be creating buzz worthy conversations where our audiences are most engaged: social media and real-world cultural moments