Growth Marketing Manager, Tomo

• 3+ years of hands-on SEO experience, with demonstrated recent focus on AEO, GEO, or LLM search optimization
• You write well—clearly, precisely, and in a voice that works for both human readers and AI systems. Writing samples required
• Technical SEO fluency: structured data, crawl optimization, Core Web Vitals, entity SEO. You identify issues and brief solutions; implementation is handled by engineering
• Proven digital PR and outreach track record: securing meaningful placements and building lasting media relationships
• Analytical and data-driven: comfortable in Google Search Console, GA4/Amplitude, Semrush/Ahrefs, and LLM visibility tools
• Strong communicator who can translate technical SEO and AEO concepts clearly for non-technical stakeholders
• Intellectually curious about how AI systems interpret, prioritize, and present information. You find this genuinely fascinating, not just professionally relevant
• Comfortable operating at both the technical layer (structured data, AI crawlers, entity SEO) and the strategic layer (brand narrative, content positioning, growth)
• You operate ahead of the industry—already testing and thinking about things most companies haven’t started considering
• Obsessed with measurable outcomes. You connect organic search and LLM visibility directly to BOF metrics, not traffic vanity metrics
• Highly organized with strong project management instincts—you’re running content, outreach, technical, and research workstreams simultaneously without dropping threads
• You make AI work for you to improve output quality and efficiency—without losing editorial judgment or strategic thinking

Desirable

• We’re seeking a hands-on Growth Marketing Manager who thrives on rapid experimentation and data-driven decision making
• You understand that great performance marketing is equal parts art and science—blending analytical rigor with creative intuition to build repeatable acquisition engines with strong unit economics
• This role is 100% dedicated to one thing: making Tomo impossible to ignore in organic search and AI-driven discovery
• The mortgage incumbents winning today aren’t winning because they’re better
• They’re winning because they’ve been around longer
• You’ll get to change that. You’ll own Tomo’s SEO and AEO strategy end-to-end, building the content and visibility infrastructure that earns us the attention and authority we deserve
• You’ll work in close alignment with the Senior Director of Growth Marketing and alongside peer GMMs owning paid media and organic social
• Build and execute Tomo’s AEO/GEO strategy to maximize brand visibility across LLM platforms (ChatGPT, Perplexity, Google AI Overviews, Gemini) and emerging AI search surfaces
• Lead ongoing research into AI model behavior, prompt patterns, and entity-based discovery mechanisms, and translate findings into competitive gap analyses, visibility frameworks, and mortgage-specific playbooks
• Identify structured data and schema markup opportunities. Translate that into action by crafting implementation briefs for the engineering team to execute, test, and validate
• Monitor and report on LLM citation performance, tracking Tomo’s share of voice across AI platforms and identifying opportunities to expand presence
• Stay two steps ahead of industry shifts in AI search and surface what matters before it’s obvious
• Own content strategy and execution: identify keyword and topic opportunities, write the content, and publish it
• Build Tomo’s topical authority in mortgage and homebuying through FAQ content, landing pages, competitor comparison pages, rate guides, and educational resources, written for both traditional search intent and LLM scannability
• Develop and maintain a content calendar aligned to mortgage demand seasonality, competitive gaps, and AEO visibility opportunities
• Conduct regular technical SEO audits (crawlability, indexation, Core Web Vitals, internal linking architecture) and translate findings into clear briefs for the engineering team
• Stay current on AI crawler behavior, entity SEO, and how AI systems index and interpret content at a technical level
• Own Tomo’s external visibility strategy: identify high-authority placement opportunities across media outlets, blogs, industry publications, and community platforms
• Build and manage relationships with journalists, editors, and digital influencers in personal finance, real estate, and homebuying
• Craft personalized pitches and lead outreach campaigns that secure placements and backlinks that directly move SEO and LLM citation performance
• Develop a community presence strategy across platforms like Reddit and G2 to build brand authority and drive organic LLM mentions
• Track and analyze outreach effectiveness, continuously refining targeting, messaging, and follow-up to improve placement rates