Senior Compliance Analyst, Cleo AI
Marketing
$100-110k
Listed salary range applies to the US only and may vary in other locations. Plus equity
AI personal finance assistant
Posted today
AI personal finance assistant
501-1000 employees
Posted today
$100-110k
Listed salary range applies to the US only and may vary in other locations. Plus equity
501-1000 employees
Company mission
To change the world’s relationship with money.
Role
Who you are
- You have at least 2 years of experience reviewing or approving marketing or advertising materials in a compliance, legal, or regulatory role within financial services — fintech, consumer banking, payments, or lending
- You have working knowledge of FTC advertising standards and CFPB/UDAAP requirements; familiarity with UK FCA rules and Consumer Duty principles is a strong plus
- You’re comfortable working across a high volume of varied assets with speed and precision
- You have sharp instincts for identifying regulatory red flags and can articulate your reasoning clearly to non-compliance stakeholders
- You’re organised and ownership-oriented
- You’re energised by a fast-moving environment and comfortable operating with some ambiguity
- You’re genuinely curious about how AI tooling can change the way compliance teams operate and excited to be part of shaping that
What the job involves
- We’re looking for a Senior Compliance Analyst to join our Marketing Compliance team at Cleo
- This role sits within our Legal & Compliance function and works hand-in-hand with Cleo’s marketing org
- You’ll be embedded in the day-to-day flow of campaigns. This isn’t a back-office role
- Your decisions directly affect what goes live
- You’ll report to our Marketing Compliance Manager and be a core part of a team that takes compliance seriously at the leadership level
- We’re also actively exploring AI-assisted tooling, and you’ll have real ownership in shaping how that evolves
- Review and approve marketing assets across channels flagging regulatory issues and suggesting compliant alternatives in a clear, actionable way
- Manage ticket queue, coordinating with marketing teams on revisions and timelines to keep campaigns moving
- Advise in real time on disclaimer requirements, claim substantiation, and regulatory guardrails across both US (FTC, CFPB, UDAAP) and UK (FCA, Consumer Duty) frameworks
- Monitor regulatory developments in the US and UK that may affect live or upcoming campaigns, and flag material changes to the team proactively
- Develop and maintain internal guidance documents and the disclaimer library
- Attend and contribute to weekly syncs and serve as a key compliance point of contact
- Support the compliance review process for major product launches and campaigns from brief to go-live
- Identify and help implement AI-assisted process improvements that reduce review cycle time or increase clarity for marketing partners
Our take
People are increasingly not satisfied with the products being offered by traditional banks, which have proven slow to react to the needs of younger consumers who expect more from their everyday experiences.
Cleo was one of the first companies to make great use of chatbots that sit within Facebook's messenger app. This chatbot-first approach and Gen Z user base have given it strong virality. It now has millions of registered users, 99% of which are based in the US, leading to a decision to take a year break from the UK market to focus on its US Gen Z customers. And after a successful year in the US its now eyeing up a return to the UK.
Its Series C funding will help the company to double down in the US, where it will make a significant increase in employee headcount, and enable Cleo to maintain and expand its service during an economic downturn.
Financial advice delivered via bots is a crowded space, so Cleo benefits from having a strong brand presence. It has gone for very bold, fun, Gen Z-focused messaging which helps it to stand out from competitors such as Emma, Plum, and Chip.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Jun 2022
$80m
SERIES C
Dec 2020
$44m
SERIES B
Total funding: $137.7m
Company benefits
- Meaningful equity with early exercise, plus top-ups on promotion
- Primary caregiver: 18 weeks at full pay / Secondary caregiver: 6 weeks full pay, 6 weeks half pay (dependant on tenure)
- Paid 1-month sabbatical every 4 years
- Comprehensive health, dental & vision insurance
- Learning & development training platform
- Mental health support via Spill
- Company-wide performance reviews every 4 months
- We’ll cover your OpenAI or Claude subscription
- 6% 401K
- 15 days PTO and 5 rolling days
Company values
- Make it Happen - Own the outcome. Lend a hand, take a hand. Fast execution.
- No bullsh*t - Intellectually honest. Go hard on problems, not people. Data-backed decision making.
- Learn at Speed - Jump in and figure it out. Dig deep, do it right. Learn what matters.
- Bring Good Vibes - Read the room, lift the room. Show up for others. Keep it real, keep it positive.
Company HQ
Finsbury, London, UK
Leadership
Barnaby Hussey-Yeo
(Founder & CEO)Previously a Data Scientist at Wonga, one of the companies that pioneered the smart use of data for loan decisions. Joined Entrepreneur First where Cleo was formed.
Diversity, Equity & Inclusion at Cleo AI
- We’ve set up an internal committee of truly passionate people that are dedicated to ensuring Diversity and Inclusion is embedded in how we all operate as a team. We agree on meaningful actions, and get on with implementing them. We have three main focuses right now, which are:
- 1) Improving SocioEconomic diversity across the company
- 2) Increasing the number of women in Leadership roles
- 3) More community outreach
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