Senior Content Marketing Manager, deepwatch
$155-180k
+ Bonus + Stock options
Managed cyber security solutions
Be an early applicant
Managed cyber security solutions
201-500 employees
Be an early applicant
$155-180k
+ Bonus + Stock options
201-500 employees
Company mission
To serve its customers and protect their networks, everywhere, every day.
Role
Who you are
- The ideal candidate is a strategic thinker and hands-on content creator who understands how to develop messaging that resonates with our audience, supports our go-to-market strategy, and fuels business growth
- Proven content marketing experience
- Deep understanding of content strategy and SEO, including tactical experience
- Exceptional writing, editing, and proofreading skills with a keen eye for detail
- Experience creating content for demand-generation campaigns
- Demonstrated ability to communicate complex topics through enticing copy and narratives
- Proficiency in content management systems (CMS), marketing automation tools such as Hubspot, SEO software, and Google Analytics a strong plus
- Excellent project management and organizational skills, with the ability to prioritize and meet deadlines in a high-performance, fast-paced environment
- Exceptional communication and collaboration skills, with the ability to work cross-functionally
- Have at least a basic understanding of cyber security operations, and the ability to quickly learn and absorb from Deepwatch’s array of security experts
What the job involves
- Deepwatch is seeking a Senior Content Marketing Manager to own and execute our content strategy, driving the creation of compelling, high-impact content that supports customers throughout their journey—from awareness to advocacy
- This role is responsible for crafting and optimizing content that educates, informs, and drives action across multiple channels, including the website, blog, email campaigns, social media, thought leadership, sales enablement, and demand generation initiatives
- You will play a key role in ensuring our content aligns with Deepwatch’s brand, market positioning, and customer needs—ultimately driving awareness, engagement, and demand
- This role requires exceptional writing skills and the ability to transform content into impactful assets that drive engagement and sales
- Additionally, you will leverage data-driven insights to continuously refine the content strategy, optimizing performance and effectiveness
- Develop a cohesive strategy and produce engaging content across a variety of written and multimedia formats (website, ads, video, email, materials, etc.), independently and in collaboration with others
- Serve as a go-to content strategist, taking accountability for quality assurance on external communications
- Optimize content for SEO and oversee/implement best practices to improve search rankings
- Assess content performance metrics and ROI for continuous optimization and data-driven decisions
- Collaborate cross-functionally to craft messaging for product launches, demand generation campaigns, and sales collateral
- Assume a subject matter expert (SME) role on the team, deeply understanding Deepwatch’s brand, differentiators, methodologies, and service offers, as well as key audience targets and their pain points
- Create and implement a comprehensive content strategy aligned with Deepwatch’s brand and business objectives
- Lead and motivate any outside writers, designers, and multimedia specialists
- Establish key performance indicators (KPIs) to measure the success and impact of content strategies
- Regularly analyze and report on the performance of content initiatives, making data-driven recommendations for optimization
- Lead and manage third-party writers/vendors where appropriate
- Ensure creative/brand guidelines are established and adhered to
Our take
With increased digital transformation and cloud adoption, businesses have ever-more complex systems to protect, making it harder to ensure everything remains cybersecure. Deepwatch supplies Managed Detection and Response (MDR) solutions, combining its technology and expertise to optimize protections for its clients, mitigate risk, and improve security outcomes.
Grasping the need for greater security for digital platforms, applications, and data, Deepwatch has built a cloud SecOps platform, upon which its services run. Its managed services are tailored to the requirements of each individual client, and involve a team of security experts collaborating with the business to gain an in-depth knowledge of their security requirements and specific areas of risk to target.
Competition for Deepwatch comes from companies such as Paladion, Crypsis, and ExtraHop. However, the demand for managed cybersecurity solutions is growing and - given there is a general cybersecurity skills shortage - security management companies like Deepwatch are becoming increasingly necessary. Funding raised by the company will allow it to grow to meet this demand, by accelerating innovation and development, and expanding its partner ecosystem.
Freddie
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Feb 2023
$180m
LATE VC
Oct 2020
$53m
SERIES B
Total funding: $256m
Company benefits
- Insurance plan options, including 100% employer premium contributions and HSA contributions for certain coverage
- Employer paid Life Insurance, Short-term and Long-term Disability, and Employee Assistance Program
- Supplemental coverage options
- Holistic employee Wellness program
- Flexible Time Off
- Paid Parental Leave
- Stock Options
- 401k with company match
- $200 Monthly reimbursement for Cell/Internet
- Annual recognition awards
- Spot bonus awards
- Employee and Customer Referral Bonus Programs
- Annual credit to Deepwatch Swag Store
- Professional Development Allowance: $3,000 in your first year and $6,000 annually thereafter
- Formal Leadership Development Program
- Employee-driven, company-wide Mentoring Program
- Paid time off for volunteering and voting
- Support for company-wide initiatives, such as Stem for Her and local initiatives like Feeding Tampa Bay
- Sponsored Employee Affinity Groups, including Women of Deepwatch, BIPOC, and DW Veterans
- Annual Company Kick Off Event, Monthly All Hands calls, cross functional initiatives, social events, interactive wellness programs, and department offsite meetings
- Peer Recognition Program (Radical Performer)
Company HQ
Carver City-Lincoln Gardens, Tampa, FL
Leadership
Charlie Thomas
(Founder & Chair)A serial entrepreneur, Charlie has led and grown four different startups to market values from $25 million to over $1 Billion with four exits and an IPO.
John DiLullo
(CEO)Board Member at D-Wave and Board Advisor at Tetrate. Was previoulsy CEO at LiveVox and Lastline.
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