Lifecycle Marketing Manager, Minute Media
$95-110k
Tech, media & advertising company
Job no longer available
Tech, media & advertising company
201-500 employees
Job no longer available
$95-110k
201-500 employees
Company mission
To power the world’s most passionate storytellers.
Role
Who you are
- 5+ years of hands on experience in email marketing with a focus on automation
- 4+ years of experience working with a CDP (Piano or Blueconic a plus)
- 4+ years of hands on experience with push notifications or SMS marketing
- A deep understanding in churn prevention and re-engagement
- Experience being accountable to KPIs such as LTV, retention rate, and conversion rate
- Experience in/ a passion for sports media a plus, but open to candidates with experience with subscriptions and ecommerce
- Not sure that you're 100% qualified but are up for the challenge? We want you to apply!
What the job involves
- We are looking for a strategic and data-driven Lifecycle Marketing Manager to own our email and push notification efforts
- This role will oversee our automation strategy from onboarding and nurturing, to engagement to winback for our newsletter and subscription businesses
- This role will be accountable for KPIs including LTV, retention rate, churn rate along with open rate, click rate and unsubscribe rate
- This role will work closely with product, data and editorial to ensure that all automations are functional, accurate and on-brand
- Own all push & email marketing automated lifecycle flows across Sports Illustrated, FanSided, The Player’s Tribune and Mental Floss. These could include anything from onboarding, re-engagement, upsell, cross-sell and winback
- Develop customer segmentation strategies to allow for more personalization
- Design, execute and optimize transactional, promotional and engagement flows
- Develop onboarding flows that maximize LTV and cross-promotion
- Create winback campaigns for disengaging/dormant newsletter readers and churned premium subscribers
- Implement A/B testing strategy for automations
- Develop referral programs for our most engaged readers
- Design campaigns that convert newsletter readers into premium subscribers
Our take
Minute Media operates in the ever-evolving digital sports and entertainment landscape, where innovation is key to staying ahead. As traditional media struggles, digital platforms that focus on niche, engaging content - especially in sports - are thriving. And this is something Minute Media is capitalizing on, engaging global audiences across multiple channels, including social media, streaming, and interactive content.
The company owns and operates renowned sports brands, including Sports Illustrated, The Players' Tribune, FanSide, and 90min. Alongside this, it provides sports highlight rights through its acquisition of STN Video, a move that enhances its offerings of video content and distribution technology. Helping the company firmly establish itself as a leader in digital sports media.
On top of this, the company has recently made some big strategic moves, including its acquisition of VideoVerse, a leading AI-powered sports video platform, in a deal valued at over $200M. This move not only expands the company's global technology capabilities with a large team of AI developers in India, but also positions Minute Media to offer a fully integrated solution for creating, distributing, and monetizing sports content in real time. With its growing portfolio and a $1.4B valuation, the company is very much set to lead the next wave of innovation in digital sports media.
Steph
Company Specialist at Welcome to the Jungle
Insights
-10% employee growth in 12 months
Company
Funding (last 2 of 11 rounds)
Oct 2022
$25m
LATE VC
Sep 2021
$20m
LATE VC
Total funding: $205.8m
Company HQ
Hudson Square, New York, NY
Leadership
Asaf Peled
(Founder & CEO)Previously a Senior Manager of Corporate Development at Cisco Systems, Board Observer at Qumranet (Red Hat), and Senior Associate at Apax Partners MidMarket.
Dan Ben-Adi
(CFO)Prior to joining Minute Media in 2020, Ben spent over 6 years at Kenshoo as a Director/VP of Finance.
Philip McLeod
(Chief Corporate Development Officer)Philip joined Minute Media in 2018 as a VP of Corporate Development, moving into the role of Chief Corporate Development Officer in 2021. Previously, he spent 3 years at CredoVast as a Managing Director and 5 years at Goldman Sachs as an Associate and Executive Director.
Ayalla Barazany
(Chief Product & Strategy Officer)Ayalla is also the founder of Product 37 where she has served as the Principal Product Strategist since 2018. Previously, she spent 5 years at Complex Networks as a Senior Director of Product Management and as the VP of Product.
Liat Shahar
(CPO)Liat joined Minute Media in 2016 as an SVP of HR, moving into the role of CPO in 2020. Previously, she was the VP of People at Rogue Wave Software and Zend Technologies as well as a HR Manager at Intel for 10 years.
Boris Kalim
(CTO)Boris joined Minute Media in 2013 as an Android Developer, since then, he has held a number of roles and moved into the role of CTO in 2024.
John Riley
(CRO)John joined Minute Media in 2016 as a VP of US Sales, he then moved into the role of Global SVP of Sales in 2019, and CRO in 2021. Previously, he was the Head of US Sales at Revolution Golf and a Senior Account Executive at Turner Broadcasting and Belcher Report.
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