Product Marketing Manager, Demandbase
Data, APIs & Workflows
$151-227k
Salary applicable to candidates based in SF
Go-To-Market engagement & marketing software
Posted today
Go-To-Market engagement & marketing software
501-1000 employees
Posted today
$151-227k
Salary applicable to candidates based in SF
501-1000 employees
Company mission
To transform how B2B companies go to market.
Role
Who you are
- 5–8 years of experience in B2B product marketing, ideally with 2+ years in a role focused on APIs, data platforms, workflow automation, or technical/embedded products
- Ability to translate technical capabilities into compelling, value-based narratives for both technical and business audiences
- Demonstrated success supporting go-to-market launches and driving product adoption
- Excellent verbal and written communication skills with experience developing messaging frameworks and customer-facing assets
- Comfortable working across Product, Sales, Enablement, and Customer Success
- Familiarity with customer segmentation, persona development, and competitive analysis
- Strong project management skills and the ability to work independently to get things done
- Experience with AI/ML-powered products, GTM platforms, or B2B automation solutions a plus
What the job involves
- Demandbase is looking for a Senior Product Marketing Manager (PMM) to lead product marketing for our Data, API, and Workflows capabilities, which are foundational to Demandbase’s B2B go-to-market platform
- This is a highly strategic role for someone passionate about driving clarity and differentiation around data, technical product capabilities, and automation workflows
- You'll define and execute go-to-market strategies, shape positioning and messaging, support revenue teams, and help drive adoption and success of our data, API, and orchestration solutions
- This is an individual contributor role reporting to the Senior Director of Product Marketing
- You’ll work closely with Product, Sales, Enablement, and Customer Success to ensure our messaging is sharp, our assets are compelling, and our sales teams are enabled
- Positioning & Messaging: Craft clear, differentiated positioning for our Data, API, and Workflow offerings. Develop messaging frameworks and value propositions for multiple personas (e.g., data teams, product managers, CTOs, marketing ops)
- Launch Strategy & Execution: Own go-to-market planning and execution for Data, API, and Workflow product releases. Work cross-functionally to ensure internal readiness and external awareness
- Sales Enablement: Build enablement assets including battlecards, slides, one-pagers, and FAQs. Partner with Enablement to train Sales and CSMs on our Data, API, and orchestration capabilities
- Product Narrative Development: Work with Product Management to influence roadmap storytelling and identify value-based narratives across use cases like data enrichment, scoring, ABM activation, automated play orchestration, and custom app development
- Market & Competitive Intelligence: Research customer needs, market trends, and competitive positioning to inform strategy. Maintain updated landscape analysis and battlecards
- Customer Insights & Voice of Customer: Support VoC efforts and conduct interviews to gather feedback on product-market fit, differentiation, and adoption blockers
Our take
B2B buyers face challenges that aren't met by most off-the-shelf marketing and sales software. Focused on customer sales (or converted from customer sales software), it usually fails to take into account the long sales cycles, unique advertising requirements, and account management needs of business sales. Since 2006, Demandbase has been here to change that with its account-based marketing platform designed specifically for B2B sales.
Competition in the digital sales space has heated up and Demandbase isn't the only B2B marketing firm in the sector, with other companies such as 6sense and Terminus offering marketing solutions. However Demandbase stands out by being the only demand-side platform built specifically for B2B advertising. This gives it a much more accurate identification of purchasing accounts and more precise targeting of advertising spend compared to its competitors.
Demandbase boasts a large and growing customer base including major clients such as Siemens, VISA and General Electric. On the back of several new updates and launches, as well as record bookings and strong revenue growth, the company has secured significant funds that will be used to support its next wave of platform innovation. The company was also recognised by Research In Action as a Market Leader for 2024 on its Vendor Selection Matrix™ for Revenue Marketing Automation Solutions.
Steph
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2017
$65m
SERIES H
Jul 2015
$30m
LATE VC
Total funding: $158m
Company benefits
- Health and Wellness Plans
- Stock Options
- Flexible Time Off & Holidays
- Family Friendly Benefits
- Remote Friendly
- Inclusive and Open Company Culture
- Professional Development
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Chris Golec
(Board Director)Founded Demandbase and was CEO until 2019. Is currently CEO of Channel99. Was previously Global Marketing Manager for General Electric and a Product Development Engineer with DuPont.
Gabe Rogol
(CEO, not founder)Was Senior VP of Sales and CRO at Dealbase before stepping up to CEO. Previously was VP Sales & Marketing with IDG.
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