Senior Director of Revenue Optimisation, PlayStation
+ Discretionary bonus opportunity
Gaming and digital entertainment provider
Posted today
Gaming and digital entertainment provider
1001+ employees
Posted today
+ Discretionary bonus opportunity
1001+ employees
Company mission
To create a gaming experience without barriers that fits the needs of players of all abilities.
Role
Who you are
- 18+ years of experience in digital-focused environments, with extensive expertise in leading direct-to-consumer commercial operations and developing and executing end-to-end commercial and trading plans. Proven track record in building and managing forecasts is essential
- Experience in delivering profitable commercial growth and operating across multiple disciplines to drive performance
- Experience in developing and managing commercial targets, and experience in coordinating and presenting trade performance review packs for a wide spectrum of audiences. Ability to analyse the detail but to also communicate key business initiatives in an elevated way
- Experience of leading pricing and promotions focused functions, with a demonstrable track record of delivering growth through impactful commercial and customer focused strategies
- Experience of developing deep understanding of customer trends and behaviours and building personalised, targeted digital programmes to drive growth
- Able to use analytics to drive performance and trading plans
- Demonstrates high commercial instinct and passion for the games industry
- Experience of delivering in a high energy/ fast paced /changing environment
What the job involves
- The Senior Director, Revenue Optimisation will lead the Planning & Proposition Team
- They will take accountability for optimising the PlayStation Store commercial plan and will be responsible for leading the teams delivering Store end-to-end planning, pricing and promotional plans and activity to optimise Player LTV
- They will collaborate with teams to deliver a cogent and impactful commercial strategy and will lead all Store commercial trading activities
- The role will ensure the effective operational execution of all store pricing and promotional activities, aligning plans with budgeted revenue and margin targets
- Collaborating with multi-functional teams, the Senior Director will create compelling value propositions and integrated campaigns that showcase promotions and offers, while balancing revenue growth and margin delivery
- The Senior Director, Revenue Optimisation will be accountable for maximising the Store Player LTV
- They will support teams to target distinct player groups with tailored messaging and promotions and will deliver impactful campaigns across Player life stages including early life, in-life and point of churn – ensuring that promotions and offers profitably improve retention and churn and deliver growth
- The Senior Director will lead teams to deploy activities against a clear experimentation and testing approach and will support the development of frameworks to support learning and growth delivery
- Accountable for developing, delivering, and optimising Store operational commercial plans
- Responsible for leading the teams delivering Store end-to-end planning, operational pricing, and promotional plans to maximise player LTV, revenue, and profit
- Responsible for translating the Planning & Proposition plans into OKR frameworks, building well defined programmes to positively impact objectives. Establishing and developing a clear set of performance indicators for all team members
- Accountable for leading end-to-end store planning, translating budgets and forecasts into operational trading plans and ensuring that Publisher and Player strategies are supported through short, mid and longer-term activations and executions. Further coordinating with wider groups across SIE and Sony to ensure that adjacent product and commercial strategies are reflected in Store plans and across player touchpoints
- Developing the end-to-end Store planning process to deliver clear and effective operational plans, with a focus on continuous improvement, increased efficiency through automation, and streamlined processes
- Responsible for clearly communicating Store trading plan and performance
- Accountable for designing and delivering promotional campaigns and sales initiatives that drive player traffic, conversion rates, and player retention to improve revenue and margin
- Monitor and measure the effectiveness of pricing and promotional strategies through KPIs and adjusting approaches based on performance metrics and market feedback
- Responsible for optimising operational pricing decisions across the Store team, ensuring pricing delivers maximum revenues and margin
- Accountability for overseeing, developing, and optimising the Store player growth performance on an ongoing basis
- Working with the Store leadership to develop data driven decision making across the Store, further developing experimentation, and testing approaches
- Accountable for leading the Planning and Proposition team, they will set the highest standards of hiring, training and development, retention, and employee satisfaction
- Act as a mentor and coach for their team supporting them to drive exceptional performance
Salary benchmarks
Our take
Since the release of the PS1 in 1994, PlayStation has been a consistent leader in the video gaming market. Its consoles are iconic in the gaming community - Playstation has produced both the top-selling and fastest-selling console of all time - and the company is still pushing boundaries. Its current flagship - the PS5 - promises to revolutionize gaming, featuring new technology that will create improvements across the board.
As well as its consoles, PlayStation has also developed online services, connecting its users and giving them access to diversified media. A PlayStation can be used for a huge range of activities - from Netflix to guided workouts - which has led to the expansion of the company's audience over time and across generations.
PlayStation faces competition in its field from the likes of Microsoft, with its Xbox range, and PC gaming, which has been becoming more popular in recent years. Regardless, PlayStation shows no signs of slowing down. The upcoming implementation of in-game ads in free games looks to significantly increase revenue, and the wider PlayStation gaming experience also appears to be evolving from plans to launch live service games in upcoming years.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
8% employee growth in 12 months
Company
Company benefits
- Private medical insurance
- Private dental insurance
- Flexible working policy (remote working, flexible hours)
- Free fruit every day in our offices
- On-site free gym (London & Liverpool)
- On-site subsidised cafés
- On-site bar (Thursdays & Fridays, London & Liverpool)
- Employee Assistance Programme
- Eye care assistance
- x2 volunteering days each year
- Group pension plan
- Discretionary bonus scheme
- Season ticket loans
- Life assurance
- Income protection
- 25 days holiday, plus Bank Holidays
- Discretionary days off over Christmas and summer
- Free giveaways of select first party products and services
- Discounts on PlayStation products
- Discounts on Sony products
- Access to other corporate discounts
Company HQ
East San Mateo, San Mateo, CA
Articles
Leadership
Jim Ryan
(CEO, not founder)Ryan joined Sony Interactive Entertainment Europe (SIEE) in 1994. Taking over as SIEE president in 2011, he later moved on to head of global sales and marketing at SIE in April 2016. Ryan has served as deputy president of SIE since January 2018, before being appointed CEO in February 2019.
Diversity, Equity & Inclusion at PlayStation
- We're proud to celebrate diversity at PlayStation
- Our Employee Resource groups, including Women@PlayStation, REPRESENT@PlayStation, Wellbeing@PlayStation, and our award-winning LGBTQ+ group, Pride@PlayStation, actively promote inclusion in the workplace and beyond
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