Lifecycle Marketing Manager, Common Room

• We need someone who sees customer LTV as a systems problem—and knows how to solve it
• 4-6 years in B2B SaaS lifecycle, customer, or growth marketing – You've built email nurture programs, onboarding flows, or expansion campaigns that drove revenue
• Expansion mindset – You understand the difference between acquiring customers and growing them; you've owned NRR or expansion metrics before
• Marketing automation expertise – You're proficient in tools like HubSpot, Marketo, Iterable, Customer.io, or Braze; you can build complex workflows and segmentation logic
• Data fluency – You're comfortable in Salesforce, Snowflake/Omni/Metabase, or similar; you use data to identify opportunities and measure impact
• Strong writer – You can craft email copy that converts, write webinar scripts that engage, and create training content that educates
• Systems thinker – You see the customer journey as an interconnected system, not a series of one-off campaigns
• Comfortable presenting – You've run webinars or customer training sessions and feel confident on video/live

Desirable

• You'd be joining a team that values simplicity, passion, trust, each other, and our customers above all. We ask hard questions, collaborate gladly, and make decisions quickly
• You'll own the lifecycle engine that turns new and existing customers into power users, dormant accounts into re-engaged buyers, and satisfied users into upsell opportunities
• This means building automated programs that drive product adoption, feature discovery, and account growth—all while working cross-functionally with Product, Customer Success, and Sales to identify the moments that matter
• You're not just sending emails. You're architecting the customer journey from activation through expansion, using data to identify signals and automation to act on them at scale
• Build and optimize lifecycle campaigns that directly drive net revenue retention:
• Upsell & expansion campaigns – Usage-based triggers that identify accounts ready for add-ons, seat expansion, or plan upgrades
• New customer onboarding & activation – Multi-touch email and in-app sequences that drive time-to-value, feature adoption, and early engagement
• Product adoption & feature discovery – Targeted campaigns that introduce users to capabilities they're not yet using (based on behavioral triggers)
• Re-engagement & win-back – Automated programs that detect inactivity and bring dormant users/accounts back into the product
• Feature launch sequences – Drip campaigns that educate existing customers on new capabilities and drive adoption
• Create the content and experiences that help customers get more value:
• Live webinars – Monthly product webinars showcasing new features, use cases, and best practices
• On-demand training – Recorded tutorials, walkthroughs, and how-to guides delivered via email and in-app
• Use case storytelling – Customer examples and workflow templates that show practitioners how to win
• Onboarding content – Written and video content that accelerates time-to-first-value
• Cross-Functional Orchestration
• Be the connective tissue between teams:
• Partner with Product to understand feature usage patterns and identify expansion opportunities
• Work with Customer Success to build playbooks that combine high-touch and automated motions
• Collaborate with Sales to surface high-intent signals and warm leads for upsell conversations
• Feed insights from RevOps to refine segmentation, scoring, and campaign triggers
• You'll drive growth within our existing customer base through:
• User expansion – Converting limited user accounts into large accounts (5 → 50 → 200+)
• Feature adoption – Getting customers to activate and use more of Common Room's capabilities
• Plan upgrades – Moving customers from Starter → Team → Enterprise tiers
• Add-on purchases – Introducing new integrations or premium features
• Usage growth – Increasing engagement, activity, and value realization over time
• Your north star metric is Net Dollar Retention (NDR)
• Expansion is our growth engine. New logo acquisition is expensive; growing existing accounts is how we build a sustainable business. You'll directly impact:
• Net revenue retention (NRR) – The metric that determines our valuation
• Product adoption – Getting customers to use more of Common Room = more value = higher retention
• Sales efficiency – Your campaigns will surface warm expansion opportunities for the sales team
• Customer success – Your programs will help CS teams scale their impact
• You won't just be "marketing to customers"—you'll be engineering the growth motion that determines our success
• Who You'll Work With:
• Product team – Weekly syncs to understand roadmap, usage data, and feature adoption
• Customer Success – Partner on playbooks, share insights, identify at-risk accounts
• Sales (AE/AM team) – Surface expansion signals, warm up accounts, pass qualified leads
• RevOps – Align on data, reporting, lead routing, and campaign measurement
• Marketing (Demand Gen, Content) – Coordinate messaging, share assets, align on priorities