Digital Marketing Specialist, SpotHero

• You are Data-Driven - Your attention to detail is unparalleled. You are obsessed with campaign performance and driving results, but you also use data to uncover impactful customer and/or financial insights
• You are Analytical - Your strong quantitative skills lend to creative and effective problem solving. You should be familiar with big data and how to make sense of it
• You are Inquisitive - You are innovative, resourceful, and naturally curious. You ask the right questions and are constantly looking for ways to improve upon things
• You are a Team Player - you work with multiple individuals to complete a task or achieve a goal. You bring people along with you and they trust you with substantial budgets
• You are willing to evolve your point of view to align with changing business climate, technical methods, and team needs
• Bachelor’s degree or equivalent with 2+ years experience in digital marketing, paid search, and/or paid social media
• Familiarity with Google Ads, Microsoft Advertising/Bing Ads, Apple Search Ads, or similar platforms
• In-depth understanding of Paid Search campaign management and optimization practices
• Strong analytical skills: experience with reporting and data analysis, including pivot tables, Excel formulas, and data manipulation
• Proven experience in a data-driven marketing environment
• Demonstrated understanding of SEM best practices and tactics for driving growth

Desirable

• SpotHero is seeking a Digital Marketing Specialist II, to support the digital marketing team in planning, implementing, and optimizing digital marketing campaigns across multiple channels. Focused on user acquisition, collaborate with SpotHero’s broader marketing team on our acquisition marketing strategy and execute multi-channel, direct response digital campaigns that drive business growth
• Own day-to-day execution and optimization of SEM campaigns with increasing autonomy across Google Ads, Microsoft Ads, and Apple Search Ads
• Independently launch, QA, and manage new campaigns, ad groups, and keyword builds using established frameworks and best practices
• Analyze campaign performance and provide actionable insights that inform weekly optimization plans
• Conduct keyword research, maintain keyword hygiene, and proactively identify new targeting or segmentation opportunities
• Support development and execution of SEM testing roadmaps, including ad copy tests, bidding strategies, and audience experiments
• Identify issues or inefficiencies in campaign structure, budget pacing, tracking, or performance, escalating when appropriate and proposing solutions
• Provide and present reports and actionable insights with minimal guidance to inform campaign optimizations
• Collaborate with cross-functional teams (Sales, Finance, Analysts) to support measurement improvements and campaign initiatives
• Document processes and contribute to workflow improvements that increase team efficiency and scalability
• If applicable - serve as a resource to SEM Specialist I team members by sharing learnings, reviewing work, or helping troubleshoot execution tasks