Vice President of Marketing Operations, Nasuni

• Bachelor's degree in Marketing, Business, or related field; MBA preferred
• 10+ years of marketing operations experience with 5+ years in senior leadership roles
• Proven track record scaling marketing operations in high-growth B2B SaaS environments
• Deep expertise in marketing automation platforms (Marketo, HubSpot, 6sense) and CRM systems (Salesforce)
• Strong analytical skills with experience in marketing attribution and revenue operations
• Demonstrated experience managing marketing technology stacks and vendor relationships
• Experience presenting to executive teams and board members
• Strong project management and cross-functional leadership capabilities

Desirable

• Nasuni is seeking an experienced Vice President of Marketing Operations to drive operational excellence and scalability across our marketing organization
• This strategic leadership role will optimize marketing operations infrastructure, processes, and technology to support aggressive growth objectives while maximizing efficiency and ROI
• The ideal candidate will serve as the operational backbone of marketing, bridging strategy and execution while enabling data-driven decision making at all levels
• Partner with CMO and executive team to translate business objectives into actionable marketing strategies and operational plans
• Lead annual and quarterly marketing planning processes, including goal setting, resource allocation, and success metrics
• Develop comprehensive marketing operations frameworks that support scalable growth
• Create and maintain marketing performance dashboards and executive reporting
• Own Marketing's contribution to pipeline generation and revenue attribution models
• Establish and optimize lead scoring, routing, and qualification processes
• Partner closely with Sales Operations to ensure seamless handoff and conversion tracking
• Drive marketing qualified lead (MQL) to sales qualified lead (SQL) optimization
• Implement closed-loop reporting to measure marketing impact on revenue
• Oversee end-to-end execution of integrated marketing campaigns across all channels
• Establish project management frameworks and processes to ensure on-time, on-budget delivery
• Coordinate cross-functional initiatives between marketing, sales, product, and customer success teams
• Implement quality assurance processes and performance optimization protocols
• Lead marketing technology strategy, implementation, and optimization
• Manage marketing automation platforms (MAP) to drive personalized, scalable customer journeys
• Oversee data management, segmentation strategies, and campaign orchestration
• Ensure marketing technology integrations support attribution and analytics requirements
• Coordinate multi-channel campaign planning and execution across digital, events, content, and field marketing
• Establish consistent messaging, branding, and campaign standards across all marketing touchpoints
• Optimize channel performance and budget allocation based on data-driven insights
• Drive alignment between demand generation, product marketing, and customer marketing functions
• Evaluate, select, and implement marketing technologies that enhance operational efficiency
• Manage vendor relationships and contract negotiations for marketing technology providers
• Ensure proper integration between marketing tools and broader tech ecosystem (CRM, analytics, etc.)
• Maintain data hygiene, security, and compliance standards across all marketing systems
• Implement agile marketing methodologies to increase speed-to-market and adaptability
• Establish sprint planning, stand-ups, and retrospective processes for marketing teams
• Create testing frameworks for continuous campaign and channel optimization
• Foster culture of experimentation and data-driven iteration
• Prepare comprehensive marketing performance reports for board meetings and investor updates
• Present marketing operations insights and recommendations to executive leadership
• Develop executive-level dashboards that clearly communicate marketing's business impact
• Support fundraising and strategic initiatives with marketing performance data
• Lead annual marketing budget planning and quarterly forecasting processes
• Monitor campaign spending and ROI across all marketing channels and programs
• Identify cost optimization opportunities while maintaining performance standards
• Implement financial controls and approval processes for marketing investments