Staff Media Revenue Growth Analyst, Babylist
CA$180-224.1k
+ Bonus + Equity
SQL
Python
Expert level
Remote in Canada
Online universal baby registry
Open for applications
Online universal baby registry
501-1000 employees
B2CMarketplaceConsumer GoodseCommerce
Open for applications
CA$180-224.1k
+ Bonus + Equity
SQL
Python
Expert level
Remote in Canada
501-1000 employees
B2CMarketplaceConsumer GoodseCommerce
Company mission
To help expecting parents get exactly what they need for the arrival of their new baby.
Role
Who you are
- This role requires a blend of strategic analytics, advertising industry expertise, and strong stakeholder management skills
- An excellent analytical problem solver who is ambitious to drive tangible business impact and apply data to solve business problems
- A great storyteller and communicator who has external-facing experience with brand partners and performance marketers and can build relationships seamlessly with a diverse set of senior stakeholders, approaching collaboration with a low ego and curiosity
- An influential analyst with strong business and strategic sense, who delights in shaping vague questions into well-defined analyses and data solutions that drive decision making
- A natural leader who loves to upskill their data community and has an established track record of driving team excellence and elevating junior peers
- You have 7-10 years of relevant work experience and a University degree in a STEM related field
- Mastery in advanced analytics techniques and statistical knowledge, with strong experience in SQL and Python and 10+ years of experience in marketing analytics
What the job involves
- We are looking for a highly analytical Staff Media Revenue Analyst to join our Analytics team
- In this role, you will support our rapidly growing advertising revenue business by shaping how we value and build our advertising products
- You’ll perform key data analyses, provide actionable insights, and drive decision-making for long-term growth
- At Babylist, our product and strong user relationships make us valuable to brands looking to increase their awareness and sales
- As a Staff Media Revenue Analyst, you’ll lead strategic initiatives, influence decisions, and help improve how we communicate impact to advertising partners
- You will report to the Senior Manager, Marketing Analytics
- Partner with the Site Monetization Product team and executive stakeholders to translate questions into structured analyses to inform which ad products to scale or build as part of our product roadmap
- Analyze advertising performance data, registry data, and market data to identify trends, and surface them to the Partnerships team to support insightful presentations for advertisers and internal stakeholders, providing clear feedback on campaign impact
- Collaborate with partners to define Media Revenue & Site Monetization KPIs, using reporting and proactive communication to track and manage progress
- Own the design and project management of data product development to support your work (e.g. data models, reports, analyses), with a focus on ensuring the longevity of the insights you produce on the business, the product, and user trends
- Partner with the Data / Analytics Engineering team to develop attribution models that optimize the performance of ads products and ensure our partners have the best possible ROI
- Build and maintain self-serve dashboards to help stakeholders monitor the performance of brand spend on Babylist
- Improve sales team and advertiser comprehension and adoption of measurement techniques through training and education
- Design and analyze A/B experiments to evaluate the impact of new ad products
- Work with large datasets using SQL and scripting languages to surface actionable insights and opportunities to the Media Sales team that will drive growth
- Approach problems from first principles, using a variety of statistical and mathematical modeling techniques to research and understand customer behavior & engagement with our ads platform
- Proactively identify gaps and promote best practices within the Data Science & Analytics team, ensuring high delivery standards and execution
- Write code to effectively process, cleanse, and combine data sources in unique and useful ways, often resulting in curated ETL datasets that are easily used by the broader team
- Effectively communicate your work with team leads and cross-functional stakeholders on a regular basis
Application process
- As part of our hiring process, Babylist may offer the option to receive text message updates about your application and interview scheduling
- You will have the opportunity to opt in or out of SMS communications later in the application process
- Choosing not to receive SMS messages will not affect your application status, and communication will continue via email or phone
Our take
Since its 2011 launch, Babylist has grown into one of the most highly rated baby registries in the US. The difference it offers is that it allows users to include products from any store in their registries. On top of this, the company’s model also focuses heavily on creating informational content, which allows it to generate ad revenue while building customer loyalty.
Originally scaled with fairly low venture funding, Babylist claims half of new parents in the US now use its services. This, given that the baby products industry is worth close to $90 billion, shows the immense growth of the company as well as speaking to the impact it has made in the space.
Babylist has seen strong funding in the past which fuelled projects such as the launch of virtual showrooms, and facilitated the company's expansion further into the market. The company acquired Expectful, a health and wellness tool, in 2023 with the long-term vision to combine the companies into a larger health and wellness media property, that can help people navigate all parts of parenthood from fertility to diapers.
Steph
Company Specialist at Welcome to the Jungle
Insights
Led by a woman
Top investors
67% employee growth in 12 months
Company
Funding (1 round)
Nov 2021
$40m
SERIES C
Total funding: $40m
Company benefits
- HAPPIER WEEKENDS – We work to live, not live to work. That means we generally don’t work nights or weekends, and we offer 10 paid holidays throughout the year, in addition to your paid time off.
- PAID TIME OFF THAT WORKS FOR YOU – Life is unpredictable. Use your time off for what you need, whether that’s a vacation, family event or a day to unplug.
- PARENTAL LEAVE – We offer a flexible, 12-week paid parental leave policy.
- FLEXIBLE BENEFITS – Choose from benefits that support your working style, whether that's remote, in the office or something in between.
- HEALTH & WELLNESS – Wellness benefits include 100% paid coverage for medical, vision and dental for full-time employees.
- BABYLIST STORE DISCOUNT – All full-time employees receive a generous Babylist Store discount.
Company values
- We Love Our Users: This is our superpower. We listen to our users relentlessly to earn their trust and find better and better ways to support them as they tackle this thing called parenthood.
- Eye on the Horizon: We are building a lasting business by focusing on the long term for our users. Day-to-day we focus on what's directly in front of us with an eye on what's ahead. We are prepared to go against what is popular or trendy at the moment in order to serve our longer-term goals. We keep one eye on the horizon with the right mix of data, intuition, and user understanding to validate our decisions.
- Always Be Learning: We approach things with a growth mindset as individuals and as a company. We believe high performance comes from curiosity and an eagerness to find ways to improve. We foster an environment where everyone can feel comfortable asking hard questions in order to learn. We are resilient.
- Intentionally Focused: In order to do hard things, we must work on the most important things first. We see the biggest impact when we simplify problems and solutions and pare back any distractions.
- Be Your Own CEO: As a remote company, we must approach our work with ownership and accountability. To have the impact we want to have, we need to excel at management, execution, and communication. We are excited and engaged with the work we do. We understand the broader context of our work and make decisions that support those efforts. We take responsibility and deliver.
Company HQ
Emeryville, CA
Articles
Leadership
Natalie Gordon
(CEO)Former Software Engineer at Amazon. Initially founded Babylist as a side project and has since taken the company to a market leading status.
Diversity, Equity & Inclusion at Babylist
- Babylist is committed to anti-racism and inclusivity. It’s their mission to create a supportive and inclusive community for parents of all kinds, and equally important to create a supportive and inclusive environment for Babylist employees.
- We educate employees about and give them the words to challenge microaggressions because language is a powerful indicator of belonging.
- We create a safe place for people to investigate their own blind spots and racism that come from growing up in a racist society.
- We commit to challenging our own biases and those of people around us.
- We construct our company programs and processes to screen and correct for bias and unintended impact on underrepresented groups.
- We use our reach and our resources to support those who are doing anti-racist work that benefits our users and communities.
- We commit to dismantling systemic racism in the ways that it creeps into corporate structures:
- We interview manager candidates for diversity, equity and inclusion aptitude so everyone has a manager who supports their sense of belonging. If the candidate doesn’t pass, they won’t be hired.
- We articulate our anti-racist stance in our onboarding program so it’s clear where we stand.
- We survey the team annually to make sure we understand inclusivity and belongingness at Babylist.
- We measure the efforts of our DEI programs so we know if they’re working and can set objective goals to fix them if they’re not.
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