Strategy & Analytics Senior Lead, Faire
Growth
$185.5-255k
+ equity
More information about location
3 days a week in office
Online wholesale marketplace for retailers & brands
Open for applications
Online wholesale marketplace for retailers & brands
1001+ employees
Open for applications
$185.5-255k
+ equity
More information about location
3 days a week in office
1001+ employees
Company mission
To empower brands and retailers to strengthen the unique character of local communities.
Role
Who you are
- 8+ years of experience in analytics, strategy, consulting, investment banking, product analytics, or business operations at a high‑growth technology or marketplace company
- Proven ability to own ambiguous, high‑stakes analytical problems end‑to‑end and drive them to clear business impact
- Deep expertise in marketing analytics, with strong experience in lifecycle/CRM measurement, experimentation, and ROI analysis
- Strong understanding of attribution methodologies and causal inference tradeoffs in a marketing context
- Exceptional analytical rigor — able to define metrics, size opportunities, and execute complex analyses independently
- Advanced SQL proficiency; comfort working directly with large, imperfect datasets
- Excellent communication and storytelling skills, with experience influencing senior leaders through data
- Strong business and product intuition, with the ability to connect analyses to broader company goals
- Ability to lead through influence, operate autonomously, and thrive in a fast‑paced, evolving environment
What the job involves
- We’re looking for a Marketing Analytics Senior Lead to own and evolve the analytics and measurement strategy for Lifecycle & CRM marketing at Faire
- This is a highly visible, high‑impact individual contributor role that sits at the intersection of Marketing, Product, Data Science, and Finance
- This role goes beyond campaign‑level analytics
- You will set the analytical direction for lifecycle measurement, define how success is measured across the funnel, influence how and where we invest marketing dollars, and serve as a trusted thought partner to senior marketing and finance leadership
- You’ll lead ambiguous, cross‑functional problems end‑to‑end — from framing and hypothesis development to execution, synthesis, and executive‑level recommendations
- Your work will directly shape how Faire drives sustainable, efficient growth across both the demand and supply sides of a 2-sided marketplace through owned channels (email, push, onsite, etc.) via experimentation, and attribution
- Own the end‑to‑end measurement framework for Lifecycle & CRM marketing globally, spanning aggregate performance, cohort‑level insights, and individual campaign evaluation
- Act as the primary analytics thought partner to Lifecycle Marketing, Strategic Finance, and Marketing Leadership, influencing roadmap, prioritization, and investment decisions
- Define and evolve north‑star KPIs and success metrics for lifecycle marketing, ensuring alignment with broader company and P&L goals
- Lead complex, ambiguous analytical efforts that require balancing short‑term performance with long‑term customer value
- Set the standard for experimentation strategy within Lifecycle/CRM, including test design, measurement rigor, and interpretation of results
- Design, analyze, and synthesize experiments focused on driving user behavior across the retailer and brand sides of the marketplace
- Partner with Product, Data Science, and Engineering to improve experimentation infrastructure and best practices
- Translate experimental results into clear, actionable recommendations for senior stakeholders
- Be the subject‑matter expert on marketing attribution for owned channels, partnering cross‑functionally to ensure correct tracking and interpretation
- Own and evolve payback, ROI, and LTV frameworks for lifecycle marketing, informing spend allocation and growth decisions
- Lead analyses to assess and improve attribution methodologies (e.g., scalars, incrementality approaches, MTA tradeoffs)
- Support planning, forecasting, and scenario analysis for lifecycle investments in partnership with Strategic Finance
- Surface proactive insights by deeply understanding how lifecycle performance trends over time, across cohorts, regions, and segments
- Distill complex analyses into crisp narratives tailored to technical and non‑technical audiences, including executives
- Build and own strategic dashboards and reporting that enable faster, better decision‑making across Marketing
- Influence analytical best practices across Marketing Analytics by setting standards for rigor, documentation, and communication
- Mentor and level up analysts through informal coaching, feedback, and domain expertise sharing
- Contribute to the strategic direction of the Marketing Analytics function, identifying gaps, opportunities, and scalable solutions
Our take
Faire is helping retailers find and buy wholesale merchandise for their stores, pairing independent brands with retailers. The company connects over 500,000 retailers globally to hundreds of thousands of brands across the globe.
In addition to a large catalog, the company attracts smaller retailers by offering net 60-day terms and free returns to boost confident buying at unpredictable times. Faire has seen impressive growth, reporting 300% year-on-year volume growth and a valuation of over $12.6B following its most recent tranche of funding from Shopify.
This investment is funding its continuing expansion into European and Australian markets, while accelerating product development, focusing on its OS for wholesale. It is also hiring talent globally as it takes aim at becoming a kind of Amazon for local and indie brands that want to sell globally.
Steph
Company Specialist at Welcome to the Jungle
Insights
109% employee growth in 12 months
Company
Funding (last 2 of 11 rounds)
May 2022
$416m
SERIES G
Nov 2021
$400m
SERIES G
Total funding: $1.5bn
Company benefits
- Comprehensive healthcare: Including Health, Dental, Vision and Disability for all our locations.
- Time off: Paid time off, holidays and company-wide "Faire Fundays".
- Parental leave: Generous parental and family leave, as well as fertility support benefits.
- Productivity support: Monthly stipends to help cover work from home connectivity needs.
- Annual learning grant: For personal and professional development, as well as unlimited access to training courses through LinkedIn Learning.
- Thoughtfully designed spaces: All of our offices have been designed with local in mind – from our architects to our coffee blends.
- Fitness and well-being benefits: Including monthly credit towards your wellness-related programmes.
- Mental health benefits: Including free access to Modern Health therapists and resources.
- Charitable matching: Faire will match up to £250 of your charity donations, every year.
- Career planning: Whether you want to grow as a leader, hone your craft or explore a new discipline, our career framework allows space for you to explore.
Company HQ
Mission District, San Francisco, CA
Leadership
Max Rhodes
(Co-Founder & CEO)Previously an Advisor at Blunt Umbrellas and a Director of Consumer Product at Square.
Marcelo Cortes
(Co-Founder & Chief Architect)Previously a Senior Software Engineer at Google. Prior to that, they co-founded FreePoint Inc.
Jeff Kolovson
(Co-Founder & COO)Previously an Operations Lead at Square. Prior to that, they were a Business Analyst for McKinsey and Co.
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