Search Engine Optimization Analyst, Live Nation
$101.7-106.8k
More information about location
Entertainment events promoter and producer
Be an early applicant
Entertainment events promoter and producer
1001+ employees
Be an early applicant
$101.7-106.8k
More information about location
1001+ employees
Company mission
To help live music fans more easily and quickly find concert tickets and information about their favourite artists and venues.
Role
Who you are
- Master’s degree or foreign equivalent in Computer Science, Information Technology, or related field
- One (1) year of experience as SEO Analyst or related occupation
- Must have experience with the following:
- Writing and running SQL queries
- Web Performance tools: Google Analytics Premium, Google Search Console, rank tracking
- Database management systems: Databricks, BigQuery, DOMO
- SEO software tools: Semrush, Screaming Frog, Oncrawl, and SEO Clarity for technical audits
- Analyzing large quantities of data creating complex formulas, pivots, and models using Excel, PowerPoint, Google Sheets
- Project management overseeing multiple initiatives and rollouts
- Defining and executing tests based on a specific set of assumptions/hypothesis and goals, iterating, and continuing improvements and digital media and e-commerce business models
- Skills may be gained through academic coursework and concurrently while pursuing academic studies
What the job involves
- Analyze website performance metrics to identify opportunities for improvement
- Track key performance indicators (KPIs) to measure the success of SEO initiatives
- Conduct in-depth analyses of organic search traffic, rankings, and conversions
- Monitor and assess the impact of large-scale content development on SEO performance
- Develop and maintain comprehensive SEO dashboards to visualize key metrics
- Extract, process, and analyze large datasets to generate actionable insights, leveraging/building ETLs and creating visualizations to communicate insights
- Create website crawl to analyze user and search bot indexability and content rendering, ensuring optimal performance and visibility
- Implement SEO regression monitoring to protect SEO performance
- Monitor and optimize website performance factors related to SEO
- Conduct keyword research and competitive analysis to identify growth opportunities
- Develop and implement SEO strategies aligned with business objectives
- Optimize both on-page and off-page SEO elements to improve search engine rankings. Build high-quality backlinks to enhance website authority
- Leverage machine learning and predictive analytics to forecast trends and optimize campaigns
- Conduct A/B testing to optimize website elements for better performance
- Collaborate with cross-functional teams to ensure alignment on SEO goals
- Communicate insights and recommendations effectively to stakeholders
- Stay up to date with the latest SEO trends and algorithm updates
- Share expertise and best practices to develop sound strategies for future projects
Our take
Live Nation is the world's leading live entertainment company, sitting at the top of the market in live events and ticketing. Formed in 2005, it is a major international company, with key business segments made up of concerts, ticketing, and sponsorship and advertising.
Despite its dominant position in the market, the company saw an 84% drop in revenue during 2020 and the closure of live events. Since then, however, demand has been stronger than ever for their ticket sales. This is a reflection that live events remain a clear priority for consumers and has been further reflected in Live Nation's acquisitions of companies - like Goodlive - that complement and bolster Live Nation's portfolio.
In addition to live events, a key area to watch for Live Nation will be the rise of online concert streaming, like that undertaken by competitors such as Driift. Major festivals such as Glastonbury have trialled online concerts with mixed reviews. If it proves successful, this could be a major new section of the entertainment market and a big potential part of Live Nation's future ventures.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Company benefits
- HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
- YOURSELF: Paid time off policy including holidays, sick time, and day off for your birthday, free concert tickets
- WEALTH: 401(k) program with company match, Stock Program Reimbursement
- FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
- CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
- OTHERS: Volunteer time off, crowdfunding network
Company HQ
Beverly Hills, CA
Leadership
Michael Rapino
(CEO & President)Michael joined Live Nation Entertainment in 2005 as CEO and President. Previously, he spent 10 years in various Marketing and Entertainment roles at Labatt's Breweries of Canada. He also held several roles at Clear Channel Communications, including CEO and President of Global Music.
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