Social Media Lead, CookUnity
$110-120k
More information about location
1 day a week in office
Ready-meal delivery marketplace
Job no longer available
Ready-meal delivery marketplace
501-1000 employees
Job no longer available
$110-120k
More information about location
1 day a week in office
501-1000 employees
Company mission
To empower chefs everywhere to nourish the world through our shared love of great food.
Role
Who you are
- 5+ years of relevant work experience in successful high-growth premium consumer and/or technology brands
- Hands-on experience in social media management, strategy development, planning, and rigorous analysis and insight development
- Proficient in the nuances of social content creation and know the specs, native features, best practices, hacks, and tricks to producing high quality, high performing content
- Proven track record leading social-first campaigns and scalable content series that are effective in delivering both creative excellence and measurable business impact
- Ability to proactively create solutions by digging into challenges and opportunities, breaking down complex problems and forming hypothesis and proposals with limited information
- Ability to manage multiple complex projects, initiatives, or programs at the same time, effectively prioritizing your focus to drive max impact in a dynamic, fast-paced, organization
- Proficient in relevant creative software for photo and video editing, social scheduling, and social data monitoring and analytics
- Excited to be on-the-go and willing to travel (locally and otherwise) to capture timely, relevant content live and IRL
- Extremely detail oriented and obsessed with delivering next level digital experiences
- Proactive in nature, actively looking for ways to add value without needing to be asked
- Entrepreneurial approach to making things happen without excessive resources and easily flexing between high level strategy and hands-on execution
- Solution oriented mindset, focused on bringing ideas, answers, and proposals to enact change and constant improvement
- Highly collaborative partner who can effectively influence, build momentum, and lead with confidence and credibility
- Data-driven creative thinker who brings curiosity and rigor to all aspects of their work
- A world-class communicator with top tier writing, presentation, and organizational skills
- A relentless creator of outcomes who is tenacious about willing big ideas, strategies, and executions into existence with conviction
- A great team player who adds to our culture and is a joy to work with
What the job involves
- CookUnity is seeking a creative, enthusiastic, and analytical Social Media Lead to bring breakthrough social media strategies to life
- This role will lead the development of impactful social media strategies across owned channels and leverage deep subject matter expertise to execute disruptive plans that drive measurable results
- We are looking for someone who is equally comfortable developing a strategic plan and reporting performance analytics as they are generating ideas, executing creative, and acting as the voice of the CookUnity brand in social channels
- This individual will play a central role in amplifying all brand initiatives and help make CookUnity a content powerhouse and category defining brand
- The ideal candidate must be a strategic thought leader to make strong recommendations and the right judgement calls with autonomy based on what is best for CookUnity both strategically and creatively
- They must be social obsessed, fluent in the language of the internet, and have a track record of building brands and community on social media
- As a highly cross-functional discipline in a hyper-growth company, being proactive, solution-oriented, and entrepreneurial are key to success
- Set the vision and strategy for CookUnity across key social channels including a strategic POV for translating our brand essence into social
- Develop innovative, attention grabbing strategies and concepts that will drive awareness and engage our audience at the speed of culture
- Plan, organize, and execute organic content and assets tailor made for social media and leveraging the latest formats and trends to maximize reach and relevance
- Post the content you create using best practices and optimization tactics to maximize performance, follower acquisition, and overall audience engagement
- Comment, reply, and manage DMs across all active social media channels and emerging channels as they are integrated into our strategy
- Report performance analytics and surface meaningful insights to demonstrate impact, inform future content, and inspire future marketing initiatives
- Collaborate with and empower CookUnity’s chefs as co-marketers and brand evangelists to extend brand reach and accelerate organic growth
- Partner with creative teams and key stakeholders to capture organic, social-first content at all major shoots, events, and activations
- Support thought leadership content development, posting, and engagement on priority social channels for the founder and select executives
- Collaborate closely with the paid social team to create a cohesive brand presence and highly effective acquisition engine, driving continued growth of organic social attributed customers
Our take
CookUnity is a meal subscription service which connects consumers with some of the country's best known chefs, including Esther Choi, Chris Ratel and Andy Mendez. Consumers can select from a menu of handcrafted meals that cater to a wide variety of palates and dietary preferences. Believing that healthy food fuels stronger communities, CookUnity contributes to an ongoing partnership and donation with the Food Bank For New York City.
The New York founded business hit the headlines for its upward trajectory in 2020, where it secured $15.5M in funding and saw an expected boost not just in demand, but in the supply of top culinary talent at a time when restaurants were struggling.
While there’s a wide world of meal plan delivery services, CookUnity has a jump on much of the competition as it’s the first service that connects such eminent chefs directly with the customer. This has allowed it to expand across much of the US, and it now prepares over 10M meals annually for its 50,000 subscribers.
With most of the urban US now covered by its service, CookUnity is moving into the next phase of its growth, expanding the range of sellers and food products on the platform, and has plans to offer family-sized portions, breakfast options and cooking classes using its existing physical and digital infrastructure. This will enable it to grow into an all-in-one meal subscription service over the coming years.
Freddie
Company Specialist at Welcome to the Jungle
Insights
30% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Apr 2023
$47m
LATE VC
Sep 2021
$47m
SERIES B
Total funding: $119.3m
Company benefits
- Comprehensive Health, Dental & Vision Insurance
- 401(k) Plan to invest in your future
- Paid Parental Leave
- Wellness Benefit to support your physical, mental and emotional wellbeing
- Unlimited Paid Vacation & Sick Days
- 4-Week Paid Sabbatical after 5 years with us
- Compassionate leave each time the need arises
- Remote/Hybrid/On Site Options
- Employee Stock Options Plan
- Bi-annual bonus based on performance
- Planning Sessions twice a year: New York & Buenos Aires
- Spanish/English Lessons with a private coach
- Monthly CookUnity Credits to enjoy meals crafted by our creators
- Once a month in-person gatherings to fuel connection and belonging
- Chef-Led Culinary Trips to foodie destinations (twice a year)
Company HQ
Bedford-Stuyvesant, NY
Leadership
Mateo Marietti
(Co-Founder & CEO)Born on a farm in Argentina, Mateo is on a mission to make great real food available for all and a more fair and sustainable food system. He has built 10+ food brands that delivered more than 25M meals combined in the last 13 years, including SUSHIPOP and La Causa.
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