Content Marketing Manager, Fresha
5 days a week in office (The Bower, London)
Booking software for beauty & wellness brands
Open for applications
Booking software for beauty & wellness brands
501-1000 employees
Open for applications
5 days a week in office (The Bower, London)
501-1000 employees
Company mission
To empower beauty and wellness businesses and help millions look and feel their best.
Role
Who you are
- This is a great opportunity for someone creative and an expert storyteller looking to work in a fast-paced and changing environment, who likes to work autonomously, enjoys a challenge and wants to make an impact
- Proven experience as a Marketing Manager, Campaign Manager, or Brand Strategist within a fast-paced digital or B2B environment
- A T-shaped marketer — broad understanding of all core marketing disciplines with deep expertise in one or more areas (e.g. campaign management, content marketing)
- Strong background in developing and executing integrated marketing campaigns across multiple channels
- Excellent writing and proofreading skills, with the ability to craft copy that drives engagement, action, and conversion
- Experience managing agencies and internal teams to produce multimedia marketing assets
- Strong understanding of digital performance metrics, marketing analytics, and SEO principles to inform data-led decision-making
- Skilled at balancing creativity with strategic thinking, ensuring campaigns are both visually engaging and commercially effective
- Highly organised, with excellent project management and time management skills—able to manage multiple priorities and deadlines simultaneously
- A confident communicator with the ability to influence and collaborate effectively with stakeholders and specialists across departments
- Self-starter with a proactive mindset, eager to test new ideas and continually optimise performance
What the job involves
- Given our exciting and progressive growth plans, we are looking for someone who can combine creative thinking and world-class marketing campaign management to join our global business as Content Marketing Manager
- Reporting directly to the Head of Brand & Content Marketing, and working with the Social Media Executive, the PR and Content Executive and the wider Marketing team at Fresha, you will be responsible for content marketing campaigns, events, and key content projects to help increase brand awareness, drive commercial impact and position Fresha as a market leader through engaging content
- This is a pivotal role working across various functions to create multimedia content and communication strategies that engage, interest and inspire our target audiences
- Develop and deliver integrated marketing campaigns that strengthen Fresha’s position as the leading marketplace and platform for beauty and wellness businesses
- Plan, execute, and optimise cross-channel campaigns - spanning digital, social, content, events and partnerships - designed to drive awareness, acquisition, and retention
- Work with the Social and Influencer Manager to manage our influencers and events program
- Collaborate with Brand, Product, and Content teams to align campaign messaging and ensure consistent storytelling across all customer touchpoints
- Manage the campaign calendar and oversee the creation of marketing assets including landing pages, social content, sales enablement, and multimedia content
- Brief internal creative teams and external agencies, managing timelines, feedback, and approvals to ensure projects are delivered on time and on brand
- Support the PR and Content teams by amplifying earned media, influencer, and editorial content across paid and owned channels
- Write and review compelling marketing copy across digital campaigns, ensuring alignment with Fresha’s tone of voice and brand strategy
- Analyse campaign performance, track KPIs, and report on effectiveness, turning insights into actionable recommendations for future optimisations
- Manage relationships with key internal stakeholders and agency partners to ensure flawless campaign delivery and consistent brand representation
Application process
- Along with your application, please submit samples of your work (either a portfolio or links to published work.)
Salary benchmarks
Our take
Fresha allows consumers to discover, book and pay for beauty and wellness appointments with local businesses via its centralised marketplace, while beauty and wellness businesses and professionals use its all-in-one platform to manage their entire operations through a range of intuitive software and fintech solutions.
The company has taken a different approach compared to rivals in the salon management space. Rather than charging monthly, its software is free to use, and charges only when a booking is made through the system. Fresha's platform also offers a range of financial products such as point-of-sale, customer records management and marketing automation, making it an appealing option for salon operators. This has allowed the company to swiftly build a network of merchants for its marketplace and collate over 110,000 partner businesses processing over 1 billion appointments booked to date. The marketplace also creates revenue potential for partner companies through its online bookings, building integrations with social media brands like Instagram and Facebook.
Now that Fresha has solved the chicken-and-egg problem of starting a marketplace, it is using its market position to scale quickly. It now has 130,000 partner venues and is working in 120 countries. Between 2021 and 2023, it enjoyed 190% growth in its global bookings.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 9 rounds)
Dec 2021
$52.5m
SERIES C
Jun 2021
$100m
SERIES C
Total funding: $195m
Company benefits
- Work from home opportunities
- Fast track career progression
- Travel coverage when visiting teammates - through workshops and social events
- A vibrant and collaborative company culture
- Company social events
Company HQ
Old Street, London, UK
Leadership
William Zeqiri
(CEO)Previously VP of Technology at Dubai Holding (investment management). Digital Services Manager for New Zealand Human Rights Convention
Nick Miller
(Product Chief)Previously a Programme Manager for New Zealand Trade and Enterprise. Founded a business with William in 2005 (a strong signal of their partnership)
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