Product Marketing Director, Moloco
CRV
$224-305k
Expert level
New York
San Francisco Bay Area
Machine learning-powered performance advertising solutions
Be an early applicant
Machine learning-powered performance advertising solutions
501-1000 employees
Artificial IntelligenceBig dataDeep TechMachine LearningSaaSCloud Computing
Be an early applicant
$224-305k
Expert level
New York
San Francisco Bay Area
501-1000 employees
Artificial IntelligenceBig dataDeep TechMachine LearningSaaSCloud Computing
Company mission
To empower businesses of all sizes to grow through operational machine learning.
Role
Who you are
- 10+ years of product marketing experience, with at least 3 years in a senior or director-level role at a B2B adtech, martech, or digital media company. You've owned the full PMM motion, not just contributed to it
- Adtech and CTV fluency: You speak the language of performance advertising: ROAS, incrementality, attribution, audience targeting, and measurement. You're familiar with both the programmatic and walled garden advertising ecosystem and understand how CTV fits into the broader digital media mix of customers
- Proven category creation or repositioning experience: You've successfully launched a net-new product or reframed an existing one for a skeptical audience. You know how to build the proof points, narratives, and content that shift how buyers think, not just what they buy
- AI fluency in practice: You don't just talk about AI, you use it. You actively leverage AI tools to test messaging variations, iterate on content, and build campaigns faster across both product marketing and demand generation. You're excited to help build an AI-first GTM motion from scratch and see AI as a competitive advantage, not a shortcut
- End-to-end GTM execution: You've led positioning, naming, launch planning, sales enablement, and content strategy for technical products and you can show the business results that followed
- Sales partnership depth: You've worked closely with sales teams to build pitches, develop battlecards, and refine messaging based on real feedback
- Demand generation and ABM experience: You understand ABM strategy and know how to partner with other marketing teams to execute it. This includes segmenting ICPs in a new market, developing target accounts, and partnering how to break through to them
- Builder mentality: You've operated in early-stage or 0-to-1 environments, whether at a startup or within a new business line at a larger company. You take ownership over outcomes, move quickly in ambiguity, and don't wait for a playbook
- Cross-functional credibility: You build genuine partnerships with Product, Data Science, Engineering, and Sales and can translate technical complexity into narratives that resonate with both buyers and internal stakeholders
What the job involves
- We are looking for a founding Product Marketing Director, CTV to build Moloco's performance CTV go-to-market from the ground up. This is a rare opportunity to shape an entirely new product category, reframing Connected TV as a performance channel for a new generation of advertisers, while sitting at the center of product, sales, and marketing
- As the founding Product Marketing Director for CTV, you'll own the full product marketing motion: from positioning and messaging to sales enablement, launch moments, and the marketing plan that drives awareness and demand
- You'll work closely with sales, product, and data science teams to create a continuous feedback loop that accelerates both product development and market adoption. This role requires an entrepreneurial mindset, AI fluency, and a genuine passion for building something new
- Build the market strategy:
- Own all product marketing for Moloco's performance CTV products end-to-end, including market research, ICP development, naming, positioning, and messaging
- Develop a holistic marketing plan that drives awareness, credibility, and demand for Moloco's Performance CTV product, managing the associated budget and coordinating execution with field marketing, campaigns, platforms, and communications teams
- Leverage AI tools to test approaches rapidly, optimize based on performance data, and scale what's working across awareness, demand generation, and conversion
- Develop positioning and messaging:
- Challenge the industry's established perception of CTV as a brand-only channel by developing the content, proof points, and narratives that position it as a performance driver
- Partner with the marketing research team and external partners to identify data-driven positioning research initiatives, translating findings into clear messaging that establishes performance CTV as a category and Moloco as its leader
- Bring positioning to life across web properties, sales enablement, case studies, and other initiatives to ensure consistency and effectiveness
- Plan and execute go-to-market initiatives:
- Own the end-to-end development and execution of go-to-market initiatives to drive awareness, adoption, and growth for Moloco's performance CTV product
- Lead high-impact programs such as sales enablement, event strategy, partner marketing initiatives, research reports, and customer success stories
- Drive website strategy, develop compelling case studies, and orchestrate high-impact product launch moments
- Partner closely with sales and maximize impact with AI:
- Have strong AI fluency and curiosity leveraging AI tools to accelerate impact. Be a strong product marketing partner with sales in the development of an AI-first pipeline engine
- Build outcome-driven marketing plans that move the business forward, largely by leveraging AI to test approaches rapidly, optimize based on performance data, and scale what's working across awareness, demand generation, and conversion
- Work iteratively with sales teams and SDRs on pitch development, messaging, and demand tactics to rapidly identify the most effective path to product-market fit and scale
- Develop battlecards, sales narratives, and ABM programs that connect top-of-funnel awareness to pipeline and conversion outcomes
- Be as comfortable in a sales QBR as you are in a product review
- Create a continuous product feedback loop:
- Serve as the connective tissue between the market and Moloco's CTV product team, translating customer and market signals into actionable product insights that steer the roadmap
- Influence and refine the product roadmap by maintaining a close pulse on buyer needs, competitive dynamics, and emerging CTV trends
- Build and maintain cross-functional credibility as a key partner to Sales, Product, Data Science, and Engineering teams
- Operate with a founder mentality:
- Treat this 0-to-1 role with an entrepreneurial mindset: iterate fast, experiment boldly, and learn continuously
- Bring both strategic vision and a willingness to get into the details — there is no playbook yet, and you'll be building it
- Share learnings across the broader marketing organization to raise the bar for AI-first GTM motions across Moloco
Our take
Moloco offers a cutting-edge platform that allows app developers and eCommerce marketplaces to fuel their growth through machine learning-driven advertising. Its suite of tools enables users to fine-tune campaigns, enhance user engagement, and broaden outreach, ultimately boosting profitability.
Positioned as the premier demand-side platform for ad performance across the open internet, Moloco has experienced substantial growth, securing significant funding and achieving Unicorn status in mid-2021. At the core of its Cloud DSP and Retail Media Platform lies a powerful ML engine leveraging deep neural networks (DNNs), facilitating automated, profitable, and scalable growth strategies for marketers.
Continuously evolving its flagship DSP with advanced features, Moloco consistently sets new benchmarks in ad spend. With expansion into retail media and MLaaS offerings, Moloco aims to democratize access to advanced machine learning capabilities for businesses of all sizes.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Aug 2021
$150m
SERIES C
Apr 2021
$20m
SERIES C
Total funding: $191.6m
Company benefits
- Comprehensive health and wellness: Competitive health (100% coverage for you), dental, vision and life insurance for you and your family. In addition, enjoy membership to Calm, Headspace, Spring Health, as well as fitness and health reimbursements
- Professional development: $2,500 Learning and Development stipend annually to grow yourself professionally
- Food and snacks: Enjoy lunch on us. We bring lunch in for employees everyday, In addition, our kitchens are filled with healthy snacks and beverages for you to enjoy
- Paid parental leave: Our parental leave for primary and secondary caregivers have you covered when you welcome a new child into your family
- Unlimited vacation: We encourage team members to take time off to relax and recharge with our flexible paid time off policy. We also offer leave time for various reasons
- Financial benefits: We provide equity and generous retirement benefits that help you prepare for your future. In addition, home office setup and phone, internet and transportation reimbursements
Company HQ
Centennial, Redwood City, CA
Leadership
Ikkjin Ahn
(Co-Founder & CEO)Previously worked as a Software Engineer at O1 and Humanex, before spending 2 years at YouTube and 3 at Google.
David Sehyuk Park
(Co-Founder & CIO)Prior to co-founding Moloco in 2013, David spent nearly 7 years at Oracle Corporation as a Software Engineer.
Salary benchmarks
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