Senior Lifecycle Marketing Manager, Apollo.io
AI sales platform
Job no longer available
AI sales platform
201-500 employees
Job no longer available
201-500 employees
Company mission
To build the future of go-to-market solutions.
Role
Who you are
- Lifecycle Strategy: 7+ years of proven experience designing CRM-integrated campaigns across activation, adoption, expansion, and retention in B2B SaaS
- Marketing Automation: Hands-on expertise in tools like Customer.io, Braze, Marketo, Iterable, or Klaviyo
- Data-Driven Decision Making: Ability to interpret lifecycle data and translate it into experiments and strategies
- Cross-Functional Collaboration: Skilled at building strong relationships and driving alignment with GTM and product teams
- AI Fluency: Embraces AI as an accelerant for writing, building, analyzing, and scaling lifecycle marketing
What the job involves
- About the Team At Apollo, the Lifecycle Marketing team is responsible for designing and executing full-funnel campaigns that convert prospects into customers and customers into advocates
- We obsess over personalization, scale, and experimentation — with Customer.io and AI at the core of our stack
- In this role, you’ll report to the Director of Lifecycle Marketing and work cross-functionally with Product Marketing, Sales, CS, and Growth to optimize Apollo’s journey from sign-up to success
- You’ll have ownership over some of the most critical business goals — free-to-paid conversion, product adoption, expansion, and retention — and the room to innovate, build, and make a lasting impact
- Lifecycle Campaign Execution: Own the strategy and execution of full-funnel lifecycle journeys — onboarding, adoption, expansion, and retention — personalized by segment, tier, and behavior
- Onboarding Optimization: Continuously test and refine early-stage journeys to increase conversion and feature adoption
- Cross-Sell & Upsell Enablement: Work with Product and PMM to surface the right value props to the right install base audiences at the right time
- Churn Prevention: Develop signal-based retention journeys and collaborate with CS for high-touch interventions
- Experimentation & Analytics: Leverage Apollo’s first-party data and AI tooling to launch high-volume, high-impact experiments
- AI-First Operations: Drive operational scale and speed by using AI to support lifecycle design, QA, and reporting workflows
- Cross-Functional Collaboration: Act as the connective tissue between lifecycle, sales, product, and marketing teams to align messaging and timing
- Lifecycle Analytics Infrastructure: Partner with RevOps and Marketing Ops to build dashboards and attribution models that surface actionable lifecycle insights across product usage, campaign touchpoints, and pipeline
Our take
Today, businesses are struggling to make their go-to-market (GTM) strategies simple, connected, and intelligent. In most organizations, sales and marketing teams juggle a maze of disconnected tools just to reach the right customers and close deals. This results in a lot of manual work and missed opportunities. So Apollo.io is stepping in to fill the gap and redefine how modern revenue teams operate by unifying the entire GTM process under one AI-powered roof.
It's trusted by millions of users and over 550,000 companies, including fast-growing startups to established enterprises like Autodesk and Cyera. Apollo's strength lies in combining B2B data with advanced AI to automate everything from prospecting and outreach to deal management and data enrichment. And its new "Agentic End-to-End GTM Platform" takes this one step further by introducing AI agents that act as co-pilots, working alongside sales and marketing teams to research leads, personalize outreach, and streamline workflows.
Recently, the company surpassed $100M in annual recurring revenue, expanding its leadership team with veterans from Zendesk, Intercom, Box, and Miro, and even launched a major product overhaul centered on its new "Vibe GTM" approach. And with its Agentic platform now bringing AI into every stage of the customer journey, Apollo sure is positioning itself to define the next era of AI-powered sales.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
75% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Aug 2023
$100m
SERIES D
Mar 2022
$110m
SERIES C
Total funding: $251.4m
Company benefits
- Remote & in-person roles: Work from wherever you thrive, with all the tools and support you need to be successful.
- Flexible time off: We don't count vacation days. When you need a break, take it — no strings attached.
- Competitive pay: We offer strong salaries, performance bonuses, and equity opportunities for most roles.
- Global healthcare coverage: Medical, dental, and vision benefits are available in the US, Canada, India, and other supported countries.
- Office and learning stipend: Get support for your growth with stipends for books, courses, and home office setup.
- Mental health and coaching support: Access professional coaching and mental health resources for you and your dependents.
Company HQ
SoMa, San Francisco, CA
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