Director of Product Marketing, Tucows
CA$180.3-200.3k
Salary for candidates based in the US; $193,050 - $214,500
Keeping the internet open and connected
Be an early applicant
Keeping the internet open and connected
501-1000 employees
Be an early applicant
CA$180.3-200.3k
Salary for candidates based in the US; $193,050 - $214,500
501-1000 employees
Company mission
To make the Internet Better by helping people access the open Internet, narrowing the digital divide, and supporting fairness and equality.
Role
Who you are
- Exceptional presentation skills and ability to represent Wavelo at industry events
- Strong writing and problem-solving skills with comfort working in ambiguous situations
- Demonstrated ability to create and deliver compelling marketing materials for the buyer’s journey
- 10+ years in telco software industry in various B2B marketing roles/functions
- Demonstrable understanding of OSS/BSS/Cloud space
- Experience working with industry standards bodies e.g. TMForum, MEF etc
- Existing connections with Telco industry analysts
- Experience managing an integrated software marketing function
- History of aligning ABM programs with sales strategies
- Experience engaging with c-suite executives both internally and externally
- Demonstrated ability to build strong working relationships in a hybrid work environment across multiple functions and geographies
- High emotional intelligence with the ability to align and motivate individuals with differing points of view/ approaches
What the job involves
- The Director, Product Marketing, will define and execute Wavelo's marketing vision and strategy, driving growth and positioning our telco offerings in a competitive and evolving market.
- In this role, you’ll collaborate with product, sales, and marketing teams to craft compelling stories and impactful campaigns, aligning deliverables with customer needs, market dynamics, and Wavelo’s strategic goals
- You’ll play a critical role in evangelizing Wavelo's solutions externally, strengthening relationships with industry analysts, and leading a high-impact marketing team while scaling the marketing function as the business grows
- Strategic Leadership
- Define and own the marketing vision and strategy for Wavelo’s telco offerings
- Secure executive buy-in and provide regular updates on marketing strategies
- Build and lead a cross-functional marketing team with varied skill sets and experience levels
- Develop strategic relationships with vendors and suppliers to scale marketing capabilities
- Market Positioning & Campaigns
- Evangelize Wavelo solutions with industry analysts, press, and media
- Drive the creation and delivery of targeted marketing campaigns that engage key accounts and align with sales strategies
- Collaborate with product management to align product marketing deliverables with the roadmap
- Create high-impact marketing messages and content, including solution collateral, blogs, whitepapers, webinars, case studies, and more
- Customer Insights & Thought Leadership
- Conduct research to understand market trends, customer needs, and decision-making criteria
- Build Wavelo’s reputation through thought leadership at industry events such as MWC and DTW
- Strengthen relationships with industry standards bodies (e.g., TMForum, MEF)
- Support the sales process by developing training materials and responding to RFI/RFPs
- Process and Alignment
- Ensure all marketing materials and messages are customer-centric and compelling
- Partner with sales enablement to support strategic sales goals and develop impactful campaigns
- Continuously improve marketing processes, leveraging customer insights and market knowledge
Our take
Tucows had dedicated itself, and its subsidiaries, to ensuring the internet stays open, accessible, and connected. The company is made up of three subsidiaries, Tucows Domains (the world’s second-largest domain registrar and reseller), Ting Internet (high-speed fiber internet provider), and Wavelo (telecom SaaS for CSPs).
Tucows’ technology supports hundreds of thousands of companies around the globe, as such, the company has seen substantial growth over the last few years, rapidly expanding operations into new markets in conjunction with the optimization and development of its award-winning services. The company announced a $40 million buyback program of its common stock which ran from February 2023 to February 2024. It hopes to see its growth continue to flourish over the coming years, and it seems well set to do so.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Flexible work hours and an asynchronous approach
- Remote-first
- "Distributed Workplace Bonus"
- Health, vision, dental benefits
- Annual Flexible Health Spending and Lifestyle Spending dollars
- Learning and development programs with a flexible, annual learning reimbursement fund
- Mental health benefits
- Employee resource groups
- Family/fertility planning support, parental and adoptive leave
- Three weeks of leave, plenty of personal days, and annual paid gratitude days over the holiday season
- Stock options
- Retirement savings plan contributions
Company values
- The Internet - The Open Internet is an agent for positive change. It belongs to everyone and no one. We will help it to resist all attempts at ownership
- Innovation - We see and celebrate innovation and creativity in every employee, customer and partner we work with. We try stuff and we capitalize
- Simplicity - We’re building things for people, not for machines. We choose simplicity over complexity every time
- We > Me - We are a mix of people working together to solve problems big and small. Together, we’re stronger, smarter and better. We beats me
Company HQ
Liberty Village, Toronto, ON
Articles
Leadership
Elliot Noss
(President & CEO, not founder)Current CEO of Ting, Tucows' high-speed fiber internet service subsidiary. They are also involved in ICANN, to promote and protect an Open Internet around the world.
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