Technical Product Marketing Manager, ZoomInfo

Product-Led Growth

$97.6-122k

This highly strategic work requires you to have a keen understanding of effective launch strategies, strong messaging and positioning skills to make the updates relevant and actionable, and a strong desire to impact our product roadmap.

Senior level

Boston

2-4 days a week in office (Waltham, MA)

Market intelligence and contact details database

Job no longer available

Market intelligence and contact details database

1001+ employees

B2BArtificial IntelligenceEnterpriseAnalyticsSaaSSales

Job no longer available

$97.6-122k

Senior level

Boston

2-4 days a week in office (Waltham, MA)

1001+ employees

B2BArtificial IntelligenceEnterpriseAnalyticsSaaSSales

Company mission

To unlock the growth potential of professionals and businesses with a modern end-to-end revenue operating system.

Job

Company

Role

Who you are

5+ years of Product Marketing Manager experience, with 2 years of PLG experience
Bachelor’s Degree in marketing, advertising, communication, or related field
Expertise in developing launch strategies
Deep understanding of our customer base
Deep understanding of our market and competitors
Great storytelling skills with the ability to tie launches back to larger messaging themes & brand pillars

What the job involves

As part of the Technical PMM team, you live and breathe product innovation
You are our in-house product and launch expert for our portfolio and product-led growth products
While Product Management and Go-To-Market teams are your primary partners, your north star is to drive user acquisition, product adoption, and help to deliver revenue through product-led growth (PLG) initiatives
Your ultimate goal is to bring product innovation to market by successfully launching new products and features
This highly strategic work requires you to have a keen understanding of effective launch strategies, strong messaging and positioning skills to make the updates relevant and actionable, and a strong desire to impact our product roadmap
Create cohesive product positioning and messaging, ensuring it ties back to the overall solution and brand messaging
Monitor product engagement stats and revenue trends for your owned areas to find areas of growth and opportunity
You will drive product / feature launches end-to-end
You will influence the product roadmap by sharing key customer, market, competitive insights with Product teams

Our take

It was only a few years ago when B2B sales teams relied on warm introductions and contact books. Now, cloud-based CRM, automation and Big Data are critical tools for any selling process. ZoomInfo’s B2B contact base has played a massive part in that journey.

The company primarily helps salespeople find potential customers. Crucially, ZoomInfo then leverages technology to help make that approach as successful as possible. Think contact details of the most likely budget holder at that company, signal for when and how to approach and crucial updates on the company’s fortunes.

ZoomInfo has grown significantly over the previous few years and is now shifting its approach to pursue more inorganic growth through mergers and acquisitions, acquiring several companies in 2022, including the job recruitment website Comparably.

The risk for ZoomInfo is that these moves represent expansion beyond its traditional strengths in top-of-funnel customer acquisition. The company will need to ensure that it maximises synergies in order to win in these markets. The company has expanded operations in India and is set to see further expansion, as indicated by its appearance on the Fortune Future 50 list of robust and growing companies in 2023.

Freddie

Company Specialist at Welcome to the Jungle

Insights

7% employee growth in 12 months

Glassdoor (3.8)

Trustpilot (1.6)

Company

Funding (1 round)

Jul 2004

$7m

SERIES A

Total funding: $7m

Company benefits

Benefits for the Best You - We want our employees and their families to thrive. In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being
Base Pay - We attract and retain the best talent with competitive compensation that aligns with industry benchmarks and merit programs yearly for promotions and salary increases based on performance, time in role, and position to market
Bonus - When you crush it, we like to celebrate! Bonuses are awarded annually in connection with company and individual performance
Equity - We offer each employee a generous equity award in the form of RSUs, so they can directly feel the results and success of their hard work
Vacation & Time Off - We know everyone's needs are different so we offer flexible paid time off plans including an unlimited vacation option for many employees
Hybrid Working Model - We offer flexible hybrid remote working models to promote equity, employee wellness, and work life balance

Company HQ

Vancouver

Leadership

Henry Schuck

(Founder & CEO)

Originally founded DiscoverOrg which went on to become ZoomInfo through an acquisition in 2019.

Salary benchmarks

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