Marketing Director, Artificial
+ Stock options
Digitisation tool for commercial insurers
Open for applications
Digitisation tool for commercial insurers
21-100 employees
Open for applications
+ Stock options
21-100 employees
Company mission
To empower commercial insurers to write better risks, faster.
Role
Who you are
- This role requires a leader who combines strategic vision, commercial awareness, and operational discipline to build a modern marketing organisation that supports Artificial Labs’ long-term growth
- 10+ years of marketing leadership experience, leading strategic marketing functions within start up or scale up companies that have been through growth.
- Strong experience in digital, brand development, corporate communications, demand generation, and product marketing
- Demonstrated ability to build and lead high-performing marketing teams
- Experience collaborating with sales, product, and executive leadership teams in growth-oriented organisations
- Experience with full ownership of the annual marketing budget, implementing tracking and frameworks to ensure all expenditures meet or exceed defined ROI targets
- Strong understanding of enterprise marketing strategy and B2B technology go-to-market models
- Excellent communication and leadership skills with the ability to influence senior stakeholders
- The successful candidate should demonstrate strong understanding of Insurance market dynamics, including the needs of insurers, brokers, and MGAs
- Strategic and commercially minded leader with strong business judgement
- Credible communicator able to engage effectively with senior executives and industry stakeholders
- Collaborative and influential leader comfortable working across complex organisations
- Passionate about driving technology-led transformation within the insurance industry
What the job involves
- As Marketing Director, you will lead the development and execution of Artificial Labs marketing, communication and brand strategy across global insurance markets
- You will oversee the company’s marketing, PR and communications, thought leadership, industry positioning, and commercial enablement functions, ensuring marketing effectively supports revenue growth, strengthens the Artificial Labs brand, and positions the organisation as a trusted technology partner within the insurance ecosystem
- The Marketing Director will work closely with the Chief of Markets and leadership across sales, engagement, product, and delivery, ensuring marketing strategies are aligned with commercial priorities and product innovation
- Develop and execute a comprehensive global marketing strategy aligned with Artificial Labs’ commercial and market growth objectives to position Artificial Labs as a leading technology platform within the insurance market
- Lead PR, brand and communications strategy for Artificial Labs, ensuring consistent messaging, strong market positioning in insurance technology, and building reputation through corporate communications, media engagement, and thought leadership
- Align marketing with commercial teams to support client engagement and the insurance enterprise sales cycle through targeted campaigns for insurers, brokers, MGAs, and InsurTech partners
- Lead product marketing and messaging, translating Artificial Labs’ complex technology into clear market narratives and supporting product launches and platform evolution
- Oversee end-to-end client engagement, implementing governance and communication structures that support successful delivery and build long-term client partnerships
- Lead the end-to-end development of data-driven market segmentation strategies and multi-channel integrated campaigns that effectively drive sustainable growth
- Drive market engagement and ecosystem relationships, partnering with sales to deliver targeted marketing programmes and representing Artificial Labs at industry events and forums
- Build a marketing analytics capability to track performance, generate market insights, and continuously optimise marketing effectiveness and go-to-market strategy
- Lead and develop the marketing organisation, building a high-performing team across brand, digital, content, communications, events, and operations while fostering a collaborative and innovative culture
- What success in the role looks like:
- Artificial Labs achieves strong brand recognition and market credibility within the insurance technology sector
- Marketing consistently generates high-quality pipeline opportunities that support commercial growth
- Clear and compelling messaging around Artificial Labs’ platform and market differentiation
- Strong alignment between marketing, sales, engagement, and product teams
- Artificial Labs is recognised as a thought leader in insurance technology and digital transformation
Salary benchmarks
Our take
The traditional insurance life cycle is tricky to navigate for insurers and their customers, with endless paperwork and costly manual processes. Artificial is setting out to allow insurers and brokers to capture valuable data and digitally quote, bind, and issue policies, increasing efficiency and reducing the administrative burden on brokers and underwriters.
These tools are built on top of a shared core, called ArtificialOS, which is a suite of powerful, API-driven building blocks, for insurers of all sizes. Ranging from policy management to AI-based automated claims, Artificial's service-based architecture means they can very quickly combine these blocks and integrate applications according to insurer requirements.
Artificial has strong traction in the marketplace and has launched multiple partnerships with insurance groups to expand its provision of a smarter and more efficient underwriting service to brokers and clients. Off the back of 2026 funding, the company is continuing to invest in its growth, aiming to double the size of its team and expand into the US, all whilst maintaining its leading position within the UK market.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 6 rounds)
Feb 2026
$44.5m
SERIES B
Feb 2024
$10.9m
SERIES A
Total funding: $72.7m
Company benefits
- Flexibility around work hours (you can propose a work pattern that works for you and we will accommodate as far as possible)
- Learning allowance and encouragement to attend conferences / take exams
- Pizza at every All Hands or allowance for lunch at home
- The best coffee machine in London, handmade in Italy and imported just for us!
- Milestone Birthday Bonus
- Home office and equipment allowance, and a high-end company Macbook
- Team social events and company parties
- Generous holiday allowance of 28 days plus national holidays
- Private Medical Health Insurance (Medical History Disregarded)
- Salary exchange on pension and nursery fees
- Life Insurance
- Income Protection
- Access to Maji, the financial wellbeing platform
- Enhanced maternity and paternity pay
- On-site gym and showers
Company HQ
City of London, London, UK
Articles
Leadership
David King
(Co-Founder & Co-CEO)Has worked across Insurance, Media, and Tech companies, such as Carat, Sure Insurances, and Data Stripes.
Johnny Bridges
(Co-Founder & Co-CEO)Extensive experience working within the insurance industry through web development and consultancy services at ConceptMill and Randall & Quilter.
People progressing
Georgie is now our Commercial Partnerships Lead, following a recent promotion. She was nominated for the Young Insurance Woman of the Year Award in 2025 and has a popular InsurTech podcast.
Diversity, Equity & Inclusion at Artificial
- We’re proud to be an equal opportunities employer and are committed to building a team that reflects the diverse communities around us. Our team is made up of over 17 different nationalities and we speak over 13 different languages.
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