Senior Customer Marketing Manager, Clio
Advocacy
CA$108-146k
More information about location
Legal practice management software
Open for applications
Legal practice management software
1001+ employees
Open for applications
CA$108-146k
More information about location
1001+ employees
Company mission
To transform the legal experience for all.
Role
Who you are
- 5+ years of experience in B2B software as a growth, demand generation, or customer marketer
- Exceptional written and verbal communication skills with the ability to create engaging content
- Proven success in driving pipeline growth and revenue through integrated campaigns
- Excellent relationship-building skills and a strong positive attitude
- Expertise with sales and marketing tools such as Salesforce, Ambassador, Sendoso, Pendo, and marketing automation platforms
- Strong problem solving skills and willingness to roll up your sleeves and get stuff done
- Proven cross functional collaboration skills and the ability to work with sales, customer success, and marketing teams
- Strong project management skills and comfort with Asana or other project management tools
- Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines
- Strong analytical skills and ability to use data to inform decision-making and strategy development
What the job involves
- At Clio, we LOVE our customers. As the world’s most popular cloud-based legal software, we know that we’re only as successful as the law firms we enable
- The Customer Marketing function is focused on helping our customers be as successful as they can, by getting them to fall in love with our products, adopt new features and functions, and evangelise the product to others
- We are seeking a strategic Senior Customer Marketing Manager to lead the growth and optimisation of Clio’s referral programme
- You have a proven track record of building and scaling successful referral programmes, driving customer engagement, and delivering measurable results. You’ll design initiatives that motivate and empower customers to refer others while ensuring a seamless and rewarding experience
- Leveraging data and insights, you will refine and scale the referral programme to align with broader marketing and business goals. This role requires strategic vision, creative problem-solving, and a passion for creating exceptional customer experiences
- Design and launch new experiments to further extend our referral program
- Own channel goals, track performance, and report on key metrics, including referral rates, MQLs, pipeline contribution, and ROI
- Monitor and analyse program performance metrics, providing actionable insights and data-driven recommendations for improvement
- Leverage customer and data insights to identify opportunities for new segmentation strategies
- Continuously test and optimise referral workflows, incentives, and messaging to enhance user experience and conversion rates
- Work with a dynamic cross-functional team to align referral initiatives with overall business objectives and ensure smooth program integration
Our take
Modern law firms increasingly manage their work digitally but the lack of a specialized remote solution means that workflows have become fragmented. This leads to legal practice managers having to juggle multiple software solutions across various devices.
Clio provides a legal practice management platform designed for law firms, allowing users to manage billing for legal aid cases, access and manage documents and store files across multiple devices. Whilst other startups are operating in this niche, Clio has uniquely focussed on synchronisation across remote devices and on a wide range of integrations, allowing the user to access information from other industry standard software such as Xero and Klyant from within a single interface.
Clio has raised significant funding and benefited from the COVID-era shift toward cloud technologies. More recently, the company has experienced rapid growth following the integration of AI into its platform in 2023. Alongside this, it surpassed $200M in annual recurring revenue (ARR) in mid-2024 and has since grown to an impressive $500M ARR. The company was valued at $5B following a $500M funding round in 2025, with the investment supporting further AI development and platform expansion.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Specialized learning and development programs and access to an in-house performance coach
- Equitable compensation for your contributions, regardless of gender, race, or any other identifying factor
- Access to pay transparency on all of our global roles
- Company equity for applicable employees
- RRSP-matching in Canada, 401k in the US, and pension plans in Ireland
- Hybrid model – striking the right balance between the benefits of in person connectivity that in office brings, and the flexibility of remote
- Flexible paid time off (4-week minimum with opportunities for personalization based on individual needs and achievements)
- Parental leave options for birthing and non-birthing parents
- A $500 contribution to your child’s RESP
- Various health, dental, and vision benefits for you and your family, including an Employee and Family Assistance Program
- Virtual and In-person Wellness Programs to support mental and physical health
- Paid time for volunteering through our Clio Gives program
- $2000 annual counseling benefit for CAD Clions
Company HQ
Burnaby, BC
Leadership
Jack Newton
(Founder & CEO)Alongside serving as Clio's CEO since founding the company in 2008, Jack is an Advisor at Athennian, dealcloser, and Logikcull. Previously, they were a Board Member at ROSS Intelligence and a Director of Product Development at Chenomx.
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