Senior Product Marketing Manager, LaunchDarkly
Industry Marketing
$140-194k
Salary dependent on location
Feature management for software teams
Posted today
Feature management for software teams
501-1000 employees
Posted today
$140-194k
Salary dependent on location
501-1000 employees
Company mission
To empower all teams to deliver and control their software.
Role
Who you are
- 7+ years of Industry/Solutions Product Marketing experience in B2B SaaS or developer software
- Demonstrated track record of building successful industry marketing programs and developing and executing a thoughtful content strategy
- Exceptional written communication skills and ability to synthesize complex information into clear and concise presentations and plans
- Ability to build relationships and influence across all levels of the organization, especially the field
- A bachelor of science in engineering, marketing or a degree in business preferred
- Experience marketing products to a developer audience is a plus
What the job involves
- We’re looking for a self-starter with technical curiosity, a customer centric approach to work, and experience creating high-impact industry playbooks. You will ultimately be the voice of the customer across key industries and drive awareness of how customers leverage LaunchDarkly to transform their business
- LaunchDarkly is seeking a Senior Product Marketing Manager, Industry Marketing to lead our marketing efforts for priority industries.
- This high-impact role is ideal for an experienced Industry Marketer who is passionate about understanding our customers, the challenges they face, and the use cases they care about, and tell their stories both internally and to the market. You will also partner closely with Demand Gen and Sales to craft our industry playbook and define and execute on campaigns and content to drive pipeline
- Industry Insights: Develop an in-depth understanding of our priority industries, including buyer needs, challenges, workflows, and use cases
- Craft Compelling Messaging: Craft differentiated messaging based on user research, industry insights, and product knowledge
- Thought Leadership: Serve as the go-to expert for industry insights and strategy, taking a leadership role at relevant external events and customer engagements
- Content Creation: Build high-impact assets, such as blogs, persona docs, ROI content, web content, and sales collateral, to support Sales and Marketing in driving product awareness and pipeline
- Collaborate on Campaigns: Partner with Demand Gen on industry and ABM campaign ideation and execution to drive lead generation
- Sales partnership: Serve as the industry subject matter expert for the field, including enabling reps to have compelling conversations with industry buyers and engaging directly on high-value strategic deals
Our take
Feature flags are a powerful software development tool, allowing teams to modify system behavior without changing code, therefore minimizing risk. If a business has a new feature they want to test, they can then roll it out to a small set of users before letting it go live. These companies can, for example, get quick feedback on the new feature and fix any bugs, or roll back any changes.
LaunchDarkly allows companies to run tests like this by activating the new code for only a small set of users prior to launch. Typically running these tests requires lots of developer time - a daunting and expensive prospect for most rapidly growing businesses - and can risk disruption to the user experience if testing takes place on the live product.
The platform is used by more than 1,500 customers, including the likes of IBM, Intuit and Atlassian. Signalling a change in strategy, the company shook up its management in 2023 and is now aiming to scale its already strong growth under the leadership of Dan Rogers, a product and marketing specialist with an impressive track record at Rubrik, AWS and Microsoft. It is now well poised to develop into a leading business in the feature management space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Aug 2021
$200m
SERIES D
Jan 2020
$54m
LATE VC
Total funding: $330.3m
Company benefits
- Full Vision
- Full Dental
- Full Medical
- Flexible Schedule
- Healthy Lunches & Snacks
- Conference & Meetup Access
- Education Stipend
- Personalized Work Station
- Close to Public Transportation
- Bike Parking
- Team Activities
- Unlimited paid time off policy
- Work from home opportunities
- Health insurance
Company values
- Build together, win together
- Create customer champions
- Learn and grow
- Widen the circle
- Work impactfully, work sustainably
Company HQ
Lakeside, Oakland, CA
Articles
Leadership
Edith Harbaugh
(Executive Chair)Worked as a Product Manager at Vignette, Monster Worldwide, and PlantSense. Previously Product Director at TripIt.
John Kodumal
(CTO)Prior to co-founding LaunchDarkly was Software Development Manager at Atlassian and Bytecode Anaylsis Architect for Coverity.
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