Principal Growth Marketer, Zapier
$210-316k
Canada: CA$210K – CA$316K. Offers equity and bonus
Workflow automation service
Be an early applicant
Workflow automation service
501-1000 employees
Be an early applicant
$210-316k
Canada: CA$210K – CA$316K. Offers equity and bonus
501-1000 employees
Company mission
Zapier's mission is to Make Automation Work for Everyone!
Role
Who you are
- You’ve run growth experiments using signals like PLG product data, and/or external
- You’re a high agency IC who leads without direct reports — you own prioritization and execution and influence broadly across Product, Demand Gen, Ads, Web, RevOps, Sales, Data, and Finance
- You’ve run experiments using PLG product signals and/or external account signals and turned them into outbound, in-product, web, and/or ad plays.
- You pair creativity and “hackiness” with strong data rigor — you prototype fast, analyze lift, and repeat
- You bring commercial rigor: modeling, scenario planning, and impact assessment are second nature
- You think in loops, inputs, and constraints (not one-off tactics) and thrive in ambiguity
- You communicate clearly and drive alignment across complex stakeholders
- You have an analytical background (which can look like a lot of things on a resume), and have worked in growth marketing, demand gen, product growth, RevOps, or CS
- You have hands-on experience with demand-gen and outbound stacks, web/CMS experimentation, and signal-based tooling (examples: Clay, HubSpot, Marketo, Outreach, LeadIQ, Waterfall IO, CMS platforms), but proven signal-driven experiment experience is more important than exact tools
What the job involves
- Zapier is hiring a Growth Lead to drive expansion, usage, and pipeline across mid-market and enterprise segments
- This is an individual-contributor role with strong cross-functional leadership and authority — you’ll set strategy, own execution, and run experiments across marketing channels to unify our PLG and SLG motions
- Own Growth Experiments & measurement. Own a growth roadmap that balances fast learning with long-term bets; obsess over measurement quality and repeatability so the team can scale successful plays. Move quickly to source, prioritize, and drive high impact experiments across channels (ads, web, email, outbound, direct mail, in-app, social)
- Create signal-driven plays. Translate internal product signals (feature usage, AI adoption, account behaviors) and external signals into targeted experiments
- Own execution (mostly). Run experiments hands-on with Demand Gen, Ads, Web, and RevOps. Some experiments you’ll shape and report on for other teams; some you’ll execute yourself
- Cross-functional partnership & influence. Work closely with Product, Data, Marketing (multiple functions), and RevOps to improve instrumentation, accelerate experimentation velocity, and forecast and track impact
- Funnel improvement & playbooks. Identify friction across the PLG → SLG funnel and drive cross-functional fixes; build high-leverage playbooks for scaling new products, features, and enterprise motions
- Success signals / metrics. Clear, measurable increases in upmarket pipeline volume and engagement from target buyer personas; rapid identification of product signals that predict upgrade/expansion; a repeatable experiment cadence and playbook that scales across segments
- Org context & reporting. IC role reporting to Head of Enterprise marketing; you’ll work across ~5–6 cross-functional partners and have discretion over prioritization without direct people management
Application process
- Deadline to Apply: February 27, 2026 at 5:00 AM UTC
Our take
Even before remote working became the "in thing", freelancers, small business owners, and large organisations have found themselves needing more and more software platforms to serve their operational needs. As people used more software services, Zapier founders saw the need to connect the actions between these software and save everyone some time.
Zapier is the largest integration and automation tool for businesses. Since its founding, Zapier has grown its suite of automation offerings across almost every mainstream software service. The company is one of the most successful to come out of Y Combinator and has also been a pioneer of remote working.
Zapier has so far been able to capitalise heavily on its advantage as one of the first entrants and has had very little actual competition. Software services aren't going anywhere anytime soon, and organisations are only going to need more of them. This puts Zapier in a strong position for growth, but also opens up room for bolder companies to get in on the action. Companies like Airtable and Integromat are already preying on more niche segments of Zapier's market share.
Freddie
Company Specialist at Welcome to the Jungle
Insights
38% employee growth in 12 months
Company
Funding (2 rounds)
Oct 2012
$1.3m
SEED
Sep 2012
$0.2m
SEED
Total funding: $1.5m
Company benefits
- Work from anywhere
- Bonus program
- Unlimited vacation policy
- Great healthcare + dental + vision coverage*
- Retirement plan with company match*
- Stock options for every Zapien**
- 2 annual company retreats to awesome places
- 14 weeks paid leave for new parents
- Home office setup stipend
- Professional development allowance
Additional info
- As a fully remote company with 800+ team members across 40+ states, 38 countries, and 18+ timezones, we’ve adopted a culture of asynchronous work. This work style allows teams to collaborate effectively across locations, time zones, skills, and each individual’s energy levels, and empowers employees to work in a setting that fits their needs. In practice, we live on Slack, with most conversations in public channels. It mimics the open-office feel and allows everyone to search the chat logs if they need to find something that happened when they weren’t around
Leadership
Wade Foster
(Co-Founder & CEO)Prior to co-founding Zapier, wasEmail Marketing Manager with Veterans United Home Loans, and Customer Development Lead at The Idea Works.
Bryan Helmig
(Co-Founder & CTO)Was previously Product Dev/Manager at Veterans United Home Loans.
Mike Knoop
(Co-Founder)Was CPO and Head of Labs at Zapier before becoming President. Previously was a Graduate Research at the University of Missouri.
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