Demand Generation Strategist, Thinkific

• Do you have experience with business-to-business (B2B) marketing strategies, a passion for ensuring quality marketing-qualified leads (MQLs), and pipeline production for small- to medium-sized companies?
• Has 3+ years’ experience in a B2B SaaS marketing role, with a focus on demand generation, email marketing, digital marketing, or lifecycle marketing
• Has strong writing and content creation skills, with experience crafting compelling B2B emails, nurture flows, and marketing campaigns
• Is familiar with B2B sales funnels and best practices for lead nurturing and conversion optimization
• Is exceptionally organized, with the ability to manage multiple projects and collaborate effectively across teams
• Feels comfortable analyzing marketing data and using insights to refine email and campaign performance
• Passionate about customer journey mapping and using data-driven strategies to enhance engagement and conversion
• Loves to learn and grow. They’ve found (and keep looking for) ways to level up their skills in this field, whether that’s through formal education, gaining professional experience, or maybe even building their own business

Desirable

• We’re looking for a Demand Generation Strategist (12-month contract) to join us at Thinkific!
• As the Demand Generation Strategist (12-month contract) at Thinkific, you’ll play a key role in executing marketing programs that drive the marketing pipeline for Thinkific
• You'll work on the Revenue Marketing team and partner closely with the broader marketing teams to move prospects through the funnel, helping to ensure our mid to bottom-of-funnel strategies contribute to revenue growth
• Reporting to the Sr Director of Revenue Marketing, you’ll play an integral part in supporting sales pipeline creation through email marketing, nurture flows, and other funnel strategies
• Your goal will be to develop and execute data-driven campaigns that attract, engage, and convert target audiences into qualified leads. Here’s how you’ll accomplish this:
• Own the execution of mid-to-bottom-of-funnel demand generation initiatives, including email nurture sequences, post-event communications, content syndication, and digital campaigns to drive MQLs and pipeline creation
• Write, build, and optimize email marketing campaigns—including lead nurture flows, sales follow-ups, and re-engagement sequences
• Analyze and report on campaign performance, leveraging marketing attribution tracking to understand lead quality and conversion trends
• Work with the Marketing Operations Manager to optimize lead scoring models and refine lead qualification processes
• Work closely with sales to create a feedback loop on lead quality
• Execute on campaign requirements that drive demand and upsell pipeline
• Ensure all marketing collateral and emails align with Thinkific’s brand voice and positioning in collaboration with the brand and creative team
• Support website content updates and landing page optimization for conversion-focused initiatives and testing